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Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships Hardcover – December 7, 2010
All Books, All the Time
Read author interviews, book reviews, editors picks, and more at the Amazon Book Review. Read it now
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Many additional reviews of the book are posted on LinkedIn (through Amazon's Plugin) found here: linkd.in/SMstrat-reviews
From the Author
Writing a book about a constantly changing medium was a monumental challenge. I didn't want to write something that would be dated before it came off the press. To ensure the book would retain significant value for years to come, I "zoomed out" to a very strategic level.
Top customer reviews
Her writing style is clear, straight-forward, and to the point. Which I think IS the point. Golden's writing is also a primer for accountants and attorneys on how to write for social media.
A couple of things that really stood out:
1. Chapter 2 on Social Medial Policies and Guidelines - Michelle's points are spot on the money, and probably heresy to many large, traditional firms. Many firms are blocking access to social media, thinking it is a block on productivity. Quoting page 28:
Concern about people not getting their work done is the real issue behind the bans, anyway, right? Today's reality is that it's pointless to worry about the way people spend their time, but rather hold people accountable for the end result: Either they are cutting the mustard with performance or they aren't...Most often than not, fears directed toward social media are misplaced.
I agree 100% with that. I've used social media to establish relationships, especially with people I would not have otherwise met.
2. Knowing Your Audience "Personas" - this section of the book now affects every blog post I make. So often I blog when I see something I think is important and that my readers should know. Instead, you need to approach your writing from the standpoint of "who is reading and what do THEY want to read? What concerns do they have?" I'm writing this review during the midst of my busy season, but once it is over, I'm going to complete these exercises.
Other parts of the book discuss getting started on the major social media platforms - Blogs, LinkedIn, Twitter and Facebook.
Thinking about diving into Social Media? Go for it. Just make sure you read this book first!
The book is written in a very conversational, informative style, which will be extremely helpful to those new to "social media," as well as those already actively using Twitter, Linkedin, Facebook and blogging for business purposes, who want to learn more and go to the next level.
The book is full of real examples, definitions and adaptable suggestions. It will help you to think about your "strategy" and how to implement social media into your business. The book is very well designed, so that it can either be read through, or used as a reference tool to learn more about a specific topic. Michelle clearly explains the rationale and issues regarding social media in general (which is outstanding), then provides the What, Why, and How to use each of these tools, as well as Tips for each. She has even included a very detailed footnote section, for those interested in further reading or support for her content, as well as a thorough Glossary.
This book will definitely be helpful to professional firms (both small and large, for a partner in charge or the social media "champion"), as well as anyone else who has an interest in applying social media for their business. This is an excellent book, which I highly recommend. Anyone who wants to learn more about this topic will find this a must-have book.
Disclosure: I have no relationship with the author of this book, other than being "connected" via Twitter.
August Aquila, CEO AQUILA Global Advisors and Co-Author Client at the Core
Social Media Marketing is not standard marketing, as Ms. Golden points out it is something totally different. She takes us through the planning and proper use of LinkedIN, Twitter, Facebook, and blogs.
I wish her book had been available when I started blogging and tweeting, but it was still valuable after 18 months of active SM usage. I wish she had discussed some other social media such as foursquare or youtube, but on refection for this book she is right to focus on the four most important outlets for professional use. Buy - or at least READ - this book to enhance your SMM game!