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on February 27, 2011
Michelle Golden hits the mark, repeatedly, in this excellent book.

Her writing style is clear, straight-forward, and to the point. Which I think IS the point. Golden's writing is also a primer for accountants and attorneys on how to write for social media.

A couple of things that really stood out:

1. Chapter 2 on Social Medial Policies and Guidelines - Michelle's points are spot on the money, and probably heresy to many large, traditional firms. Many firms are blocking access to social media, thinking it is a block on productivity. Quoting page 28:

Concern about people not getting their work done is the real issue behind the bans, anyway, right? Today's reality is that it's pointless to worry about the way people spend their time, but rather hold people accountable for the end result: Either they are cutting the mustard with performance or they aren't...Most often than not, fears directed toward social media are misplaced.

I agree 100% with that. I've used social media to establish relationships, especially with people I would not have otherwise met.

2. Knowing Your Audience "Personas" - this section of the book now affects every blog post I make. So often I blog when I see something I think is important and that my readers should know. Instead, you need to approach your writing from the standpoint of "who is reading and what do THEY want to read? What concerns do they have?" I'm writing this review during the midst of my busy season, but once it is over, I'm going to complete these exercises.

Other parts of the book discuss getting started on the major social media platforms - Blogs, LinkedIn, Twitter and Facebook.

Thinking about diving into Social Media? Go for it. Just make sure you read this book first!
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on December 20, 2010
Just finished Michelle's book, Social Media Strategies for Professionals and their Firms. This is one of the best books I have read on marketing and business development (and I have read many) and cannot recommend this book more highly. The first chapter is such an impactful 23 pages and is about so much more than just social media. It really is a handbook for anyone wanting to become a practice development leader. My only concern is that my competition will read Michelle's book and start implementing her strategies. Well done Michelle!!
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on November 29, 2010
Michelle Golden's book, "Social Media Strategies for Professionals and Their Firms" is incredibly valuable and worthwhile, right from the start. It may be the definitive book right now to use to understand what "social media" really means and then implement and apply it to your professional firm.

The book is written in a very conversational, informative style, which will be extremely helpful to those new to "social media," as well as those already actively using Twitter, Linkedin, Facebook and blogging for business purposes, who want to learn more and go to the next level.

The book is full of real examples, definitions and adaptable suggestions. It will help you to think about your "strategy" and how to implement social media into your business. The book is very well designed, so that it can either be read through, or used as a reference tool to learn more about a specific topic. Michelle clearly explains the rationale and issues regarding social media in general (which is outstanding), then provides the What, Why, and How to use each of these tools, as well as Tips for each. She has even included a very detailed footnote section, for those interested in further reading or support for her content, as well as a thorough Glossary.

This book will definitely be helpful to professional firms (both small and large, for a partner in charge or the social media "champion"), as well as anyone else who has an interest in applying social media for their business. This is an excellent book, which I highly recommend. Anyone who wants to learn more about this topic will find this a must-have book.

Disclosure: I have no relationship with the author of this book, other than being "connected" via Twitter.
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on March 3, 2011
Any professional service provider who wants to get an understanding of social media and how it can be used in "real life" needs to read this book. Michelle Golden has captured the most up-to-date information on social media and brings it together in an coherent manner, with a clear, enjoyable writing.

August Aquila, CEO AQUILA Global Advisors and Co-Author Client at the Core
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on February 2, 2014
Michelle Golden has written a very useful book explaining the uses of and problems surrounding social media. Some of the material in the book seems slightly dated at this point, but most of it is timeless.
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on August 19, 2014
FAR TOO MANY WORDS TO MAKE THE POINT
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on March 14, 2011
Excellent, practical information. If you are looking at a good starting point with excellent step by step recommendations this is it.
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on March 7, 2011
Social Media Strategies for Professionals and Their Firms is must reading for anyone involved in marketing professional service firms such as accounting, law or consulting firms. However it is also valuable to all of us who are personally blogging or tweeting about our vocations or enthusiasms.

Social Media Marketing is not standard marketing, as Ms. Golden points out it is something totally different. She takes us through the planning and proper use of LinkedIN, Twitter, Facebook, and blogs.

I wish her book had been available when I started blogging and tweeting, but it was still valuable after 18 months of active SM usage. I wish she had discussed some other social media such as foursquare or youtube, but on refection for this book she is right to focus on the four most important outlets for professional use. Buy - or at least READ - this book to enhance your SMM game!
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on February 2, 2012
Of the many books on social media -- and there are many -- Social Media Strategies stands out as the most comprehensive, the most understandable for the non-techie as well as sthe experienced user of social media, and the most user friendly. Despite the many users of Facebook, Twittter, LinkedIn and the like, its not a;ways easy to grasp this media to its fullest potential. Golden, a recognized leader in its use, makes it easy.

Bruce W. Marcus, Editor, The Marcus Letter
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on February 7, 2011
In Social Media Strategies Michelle Golden helps the reader think through today's social media tools: which best suits your purpose and style, and what it takes to succeed with each medium, whether in corporate use or individual use. In this very well written book she argues that marketers must persuade their firms to abandon most traditional (and ineffective) forms of marketing, including formal corporate 'messaging.' As a knowledgeable social media user, she takes on the 'bottom line' crowd and those managers who demand, "What's the ROI of social media?" She also anticipates the entirely predictable (and reasonable) concerns of IT staff and of corporate 'brand hawks.' When firms and their marketers say they feel rushed to implement a 'Facebook strategy' or 'LinkedIn strategy,' she advises taking a slower, thoughtful approach. Golden provides many corporate success stories. More than 20 case studies offer detailed strategies. In the book's second half Golden details how to set up and use social media tools. She discusses the importance of using LinkedIn and Twitter, among others, and explains how to use social bookmarking sites. I found Social Media Strategies to be thorough, well organized, and satisfying.
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