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Must Read for Accountants and Attorneys To Understand Social Media
on February 27, 2011
Michelle Golden hits the mark, repeatedly, in this excellent book.
Her writing style is clear, straight-forward, and to the point. Which I think IS the point. Golden's writing is also a primer for accountants and attorneys on how to write for social media.
A couple of things that really stood out:
1. Chapter 2 on Social Medial Policies and Guidelines - Michelle's points are spot on the money, and probably heresy to many large, traditional firms. Many firms are blocking access to social media, thinking it is a block on productivity. Quoting page 28:
Concern about people not getting their work done is the real issue behind the bans, anyway, right? Today's reality is that it's pointless to worry about the way people spend their time, but rather hold people accountable for the end result: Either they are cutting the mustard with performance or they aren't...Most often than not, fears directed toward social media are misplaced.
I agree 100% with that. I've used social media to establish relationships, especially with people I would not have otherwise met.
2. Knowing Your Audience "Personas" - this section of the book now affects every blog post I make. So often I blog when I see something I think is important and that my readers should know. Instead, you need to approach your writing from the standpoint of "who is reading and what do THEY want to read? What concerns do they have?" I'm writing this review during the midst of my busy season, but once it is over, I'm going to complete these exercises.
Other parts of the book discuss getting started on the major social media platforms - Blogs, LinkedIn, Twitter and Facebook.
Thinking about diving into Social Media? Go for it. Just make sure you read this book first!