- Paperback: 162 pages
- Publisher: Happy About (October 20, 2009)
- Language: English
- ISBN-10: 1600051642
- ISBN-13: 978-1600051647
- Product Dimensions: 5.5 x 0.4 x 8.5 inches
- Shipping Weight: 7.2 ounces (View shipping rates and policies)
- Average Customer Review: 8 customer reviews
- Amazon Best Sellers Rank: #3,720,740 in Books (See Top 100 in Books)
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Social Media Success!: Practical Advice and Real World Examples for Social Media Engagement Using Social Networking Tools Like Linkedin, Twit
Use the Amazon App to scan ISBNs and compare prices.
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $2.99 (Save 70%). Print edition purchase must be sold by Amazon. Learn more.
For thousands of qualifying books, your past, present, and future print-edition purchases now lets you buy the Kindle edition for $2.99 or less. (Textbooks available for $9.99 or less.)
Top customer reviews
There was a problem filtering reviews right now. Please try again later.
Janet shared many strategies with me during a radio interview on Entrepreneur's Talk Radio with BlogTalk. She is a wealth of practical and usable information and has high standards and values for the use of social media.
I highly recommend Janet's book if you are trying to make better use of your online media presence.
In Chapter 1, What is Social Media? You will get a great layman's definition of where these sweeping changes came from and what you need to know about them now in order to even discuss them intelligently. And in this first chapter you discover something very important: this is not some happy "feel good" book about social media as so many of them are. The author does not pull punches and tells it straight, and I for one really appreciated that. Disillusionment is a powerfully enervating force, but you get a straight deal in this book. Even in Chapter 1, she discusses social media backlash. Good stuff.
Chapter 2, Quelling the Naysayers, is super important for those who work in organizations where you know you have to "sell" social media to others and try to bring them on board. Making cogent and persuasive arguments for adopting a social media strategy may not exactly be your strength, but this chapter gives you the ammunition you need.
Chapter 3, Inbound Marketing vs Outbound, explains these two concepts very well. Understanding inbound marketing is key to online marketing success, because that's practically the only kind of marketing you can do online.
Chapter 4, It's Not About You, makes the important point of what kind of mindset and attitude to have in order to achieve social media success.
Chapter 5, Building Your Social Media Network, starts to get into the nuts and bolts of specific strategies and tactics that work. It also deals with a number people have been tossing around a lot, lately, called "Dunbar's Number." This is supposedly the limit of how many people you can know and remember.
Chapter 6, Finding Your Network, is about how to successfully connect with the right people in the vast space of social media and networks. In this chapter you'll learn about specific online and software tools you can use to target the correct topics in social media. This is something many people get wrong, and then they think social media itself is a waste of time. Nothing could be further from the truth; they just didn't know what they were doing.
Chapter 7, Choosing the Right Venues, gives you guidelines for deciding on sites and tools to use.
Chapter 8, Set Some Rules (Or at Least Some Guidelines) helps you craft your social media policies in a way that protect organizational interests while also creating maximum marketing benefit for the organization. This is another disaster area for most companies, but this info will steer you through it easily.
Chapters 9 - 15 Cover all the popular social media sites and general tools on the web and provides you with a winning game plan to tackle each one if it's right for your organization to use. Covered are Twitter, Facebook, Flickr, LinkedIn, FriendFeed, video, and blogging.
Chapter 16, Creating Your Social Network, dives into what kind of information should be in social media profiles, talks about social bookmarking sites specifically (a subset of social media), and also discusses automation.
If there's a downside to this book, it's that it doesn't make it obvious the book is aimed at business people in organizations, rather than single-person businesses or non-business people. That doesn't mean they won't benefit, but there's information in the book that wouldn't apply to them.
The work I do online is similar to what Janet does, and in fact I know Janet because we've worked together on several projects. That's how I know that what she's saying in this book is good material. As I read it, I thought to myself there was much in it I could not have said better myself. Am I "biased?" I have nothing to gain from a positive review of this book. The book is simply worth your time.
Janet Fouts has written a practical and easy to understand "how-to" book that provides an overview, specific information, and examples that illustrate how businesses and organizations are using social media effectively. Janet's language is conversational and relaxed yet speaks to the business world. She uses humor to punctuate her discussions. This is a helpful, comprehensive, no BS resource that should be on the bedside table of anyone who is new to social media and under the gun to get up to speed quickly.
I highly recommend it and, while you're at it, follow Janet on Twitter ([...]) to learn more about her many social media coaching and training programs. She is truly a valuable resource."
Anyone venturing into uncharted waters benefits from a teacher, a guide who has been through it and can show you the way. Janet Fouts is an experienced Social Media coach who can help you make sense of how Social Media is changing the business landscape, and also how you can find your place in it. I highly recommend this book to anyone seeking to understand these new communication tools and how people and businesses are using them now, with great success.
Dennis and Kristin Bright
BRIGHT RANCH HORSEMANSHIP ACADEMY