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The Social Media WHY: A Busy Professionals Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter , YouTube, Pinterest, Google+ and Blogs for Business Paperback – June 4, 2013
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No slouch in the social media knowledge department, she has written a very basic but information-packed guide for those interested in getting their feet wet. The book is short - just 118 pages; I breezed through it in well under two hours, although that's largely because I already know much of what she's written here and could afford to skim.
For those who need to know it all, right up front, she lays out the facts of social media life: Despite being "show and tell at its finest," it's not for those who are looking for a quick fix or to get rich fast. She also offers a few tips that are right on the money, such as:
Nothing is private.
Don't sell. Social media is just that - social.
Add value. Share knowledge, research, links to appropriate additional resources and the like.
Separate chapters focus on the social media biggies - Facebook, LinkedIn, Twitter and blogs - as well as lesser sites like YouTube, Google+ and Pinterest, and tips are provided on how to get the most out of them to the benefit of your business. Again, the advice is very basic, but I'll also admit I learned a trick or two myself, and I've been on all the "big" sites for years now. There also are lots of direct links to more information (if you have a Kindle Fire or similar device, you can click through to them while you read), as well as a list of additional books and a glossary of social media terms.
What are the similarities and differences between the various social media?
Why would I want to join one or another of them?
What is the general focus/orientation of each social media?
How do I keep it from becoming a time sink hole?
What can I do to stay safe in this social media world?
What are some strategies for using the media to my benefit?
Avoiding social media gaffes and inappropriate behaviors.
Not only will you learn what social media is, you'll also learn how to effectively utilize it for business. I'm a Boomer, a veteran at Internet Marketing for over 15 years now. It's refreshing to finally have a social media book for business that I can refer to over and over again. Thanks Crystal, for "writing it plain" -- easy to understand, learn and apply.
Crystal shared helpful tips for each platform she covered. The action steps she shared will be helping in updating my profiles and building my brand.