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Social Media Metrics For Dummies Paperback – June 13, 2012
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From the Author
This book was a labor of love in response to the many people who have been struggling to make sense of social media and get a real picture of how social and emerging media is working for and with them to make their goals reality. I hope it helps you figure out metrics and use that knowledge and the power it gives you to reach your goals, whatever they may be.
Find me online and tell me about your goals and how metrics helped you reach (and exceed) them, or just tell me your story here.
I can't wait to get to know you!
From the Back Cover
Effectively measure and analyze everything you do in the social media space
Skeptical of what you can accomplish online? This guide shows you why social media should be a key component of your marketing plans. It gives you the tools to effectively measure the steps you've taken online and maximize the value you're getting out of them. You'll then be able to increase conversions, gain more loyal customers, and much more!
Navigate the metrics landscape discover how to pump up your efforts and squeeze the most metrics juice out of your time online
Reach out whether you want to know the demographics of people reading your blog or the income levels you reach on Facebook, find out what's in your metrics
Put your metrics on steroids dive into the deeper layers of measurement to uncover information that can get your business cranking
Get the big picture find out what metrics can do for your growth online and offline
Stay on top use tips, tricks, and secrets to become a metrics rock star
Prepare for the future get ready for the latest and greatest developments in metrics and learn how to leverage them when the time is right
Open the book and find:
Which measurements matter and which ones are junk
Where to go for free analytics solutions
How to increase conversions with content
Tricks of the metrics gurus to get the most out of your data
Steps to avoid common metrics mistakes
Tips for growing your brand and finding new business
Ways to measure metrics on mobile devices
Goals you need to set to win the metrics game
Listen to what is being said about your business
Read analytics dashboards and understand the results
Calculate return on investment based on metrics
Apply your findings to future social media marketing campaigns
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Top Customer Reviews
This is one of those books you keep on your desk as a bible reference - learn-apply, then learn-apply. Before you know it -mastered.
Really excited to be interviewing her Mon. July 23rd - come listen [...]
Yes there will be archive link posted right after show.