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Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business Hardcover – September 10, 2010
From the Back Cover
Praise for SOCIAL NATION
"Barry Libert is showing us all how to win by getting from me to we in our social world."
—John Kosner, Senior Vice President and General Manager, ESPN Digital Media
"Social Nation is a must-read for business leaders striving to reset the rules of the game."
—Dwayne H. Spradlin, President and Chief Executive Officer, InnoCentive, Inc.
"Barry Libert is a collaboration pioneer, not just as a thinker but as a practitioner who is curating some of the most significant communities in business. Read Social Nation for his wisdom about how today's companies can use social media for success."
—Don Tapscott, author of fourteen books including (with Anthony Williams)MacroWikinomics: Rebooting Business and the World
Harness social media connectedness andmake your business personal. Join the social revolution at socialnationbook.com.
The future of business is about building communities for customers, employees, and partners. Social Nation demonstrates just how important emotional and social connections are to attracting and keeping customers, motivating employees, and growing a more profitable, viable business. To build your own Social Nation, this book gives you a complete toolbox, including seven principles for creating a successful social strategy, as well as an assessment that helps you apply your skills and talents to today's networked world.
Pick up Social Nation and embrace this new revolution, its innovative technologies, and the fresh revenue sources that will transform your organization.
About the Author
BARRY LIBERT is the founder and CEO of Mzinga, a company that provides social software that manages two billion conversations a month for 15,000 communities on behalf of 300 well-known companies. He has coauthored four popular business books on information and social networks.
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Top Customer Reviews
Libert, has managed to write a business book which is truly for any adult, be they an employer, employee, or customer. The book has an excitement to it, due to how Mr. Libert has written at a pace which makes me and others feel that this is the time to fix some of the many things that were so great about American capitalism.
Today, if we did an impromptu interview out on the street, I would bet it would be hard to find customers who felt that the places they shopped actually even knew if they were a customer; and men and women who work in all sorts of buildings and industries would tell us that they have never had a real discussion with their manager or his manager together with other employees. Many would tell us that the "suggestion box," now seen only in movies before the 1970's, has been broken and out of service for the entire time they have worked at their job.
It is true that there have been "scares" about us losing how to really communicate with each other. Think of the television, then the cell phone, and ..... Libert spins no scare tactics in Social Nation. He has the facts. He cuts to the truth. For a number of decades businesses have cared more about assets and cash on hand, "than they did people and their relationships." Well, now, with the Internet and the Web, companies, employees and their clients can regain what made capitalism in the United States so great, we were all part of it. We can be again. Companies can offer clients their own Web sites which would contain information about the products they have purchased, and, the company would offer specials directly to the customer and not through a blaring commercial. This would all be done on an opt in basis, no push advertising. The customer receives a genuine invitation to be a part of that business.
Better yet, as Social Nation points out, employees and employers can start rebuilding, or for most of us, start from scratch, the building of trust, commitment, and loyalty. Social Nation illustrates that what our kids take as just part of life, business can use to listen to employees and what they have to say, the good, the bad, the great suggestion which may be a company's best selling product the next year. All of it is possible. Just as important, the employees will feel part of something, because they are part of something. Something that Libert's Social Nation makes many of us yearn for, only now, it can be revived and made even better. That is how American business works.
At a time when many of us are looking for things to be hopeful about, Barry Libert bring us a gift of hope and of success, in Social Nation.
nuggets of information.
Many of the chapters outline a very clear step-by-step process of how to
setup your social following.
Barry also spells out the proper etiquette that is very important when
engaging in social networking.
Highly recommend this book.
"We make a living by what you get. You make a life by what you give" Winston Churchill.
Part of being an active participant in social media is giving back. The challenge I have is I am such a time management fanatic that I filter what I say based on "less is better" and "respect others time".
Social media exploded even during down swings in the economy. The book cites examples of companies like Avon that were able to dramatically impact their sales through social media during the downturn.
Part 1 sells that social media is big and here to stay.
Part 2 has 7 principles for building your Social Nation. Things like Principle 4 - Monitor and measure your communities' contributions and Principle 6 - Rely on your community for growth and innovation.
Part 3 is how to get started.
Part 3 has a chapter on "How to get started and 10 pitfalls to avoid". Things like number 2: "underinvesting in social initiatives and abandoning them too soon".
Social Nation talks about the similarities between online and offline. Simple etiquette applies to both. Be genuine. Be nice. Obvious but...
I liked that the book separated real readers and just followers. Or as Libert says "differentiating friends and followers from fans and fanatics". I know I could build 100,000 twitter followers in a couple of months. But few of them would actually read what I tweet. Confusing eyeballs with readers (or fans and fanatics) is a common social media error.
Most Recent Customer Reviews
As a novice to the realm of Social Media, and what tools are required to achieve...Read more