- File Size: 2060 KB
- Print Length: 82 pages
- Publisher: Lee Werrell; 1.0 edition (December 7, 2013)
- Publication Date: December 7, 2013
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B00H5WJMQY
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Lending: Enabled
- Amazon Best Sellers Rank: #2,898,599 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
70 Social Network Tips To Boost Your Online Business and Brand Kindle Edition
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Top customer reviews
This book is presumably written for the benefit of small business owners who are not very internet-savvy, and yet cannot afford to hire specialists to create marketing plans and manage daily social media posting. Yet, it repeatedly recommends internal consultation with employees with titles such as Marketing Manager, or Social Media Manager.
Portions of the book are attributed to other websites, however I see no indication that those websites gave permission for reprinting of their contect. There is no bibliography. There are repeated links to websites (presumably?) owned by the author, which sell services to small businesses.
Most of the writing reads as though it was written by someone for whom English is a second language. I have great respect for anyone who can speak/read/write in multiple languages. However, the grammar was clearly not corrected by an experienced editor who works in English. Sentence structure switches randomly between singular and plural subjects (it/they). It is full of run on sentences. Some of those, despite their length, appear to be sentence fragments without finishing a complete thought. Occasional misspellings are not caught by spellcheck because they are also valid words, but they affect the meaning of the sentence (was vs. way). One paragraph mentions online "deletion" of branding, where I believe it meant "dilution" of branding, but frankly it is hard to tell whether my interpretation is correct. The author attributed is listed as being a native Briton, so it is surprising to see these types of grammatical errors.
As for quality of the tips provided, I find them lacking. The only tip offered for expanding one's Facebook audience is to ask friends and family to Like the business page, hoping that the Likes then exponentially spread through their friend network. This offers no insight into finding and reaching the appropriate target market. It also states that tracking the engagement of followers and profitability of each social media campaign is important - which is certainly reasonable - but it offers no insight into HOW to do so.
Some of the information is already out of date. For instance, it mentions a Google+ account being required by Google, but they recently reversed that decision, probably due to its unpopularity.
Terms are often used well before they are defined. The beginning chapter talks about business branding. The first subheading is about expanding existing branding into multiple product lines. Only in the third subheading does it begin to explain what branding IS. Occasionally the text uses the term SEO. This is an acronym which is never spelled out; its importance in online business is also not explained. (It means Search Engine Optimization, and is about how to be easily found on the internet).
I suspect the purpose of the book is to make all this sound so difficult that readers will give in and hire the businesses that are so frequently linked in the book. As such, it doesn't offer much of substance.
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