Social Networking for Authors-Untapped Possibilities for Wealth Paperback – July 1, 2009
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That fact alone is the harsh truth of the publishing world and the faster you learn it, the more books you will sell.
The best instruction manual to Internet based marketing that I have found so far is Social Networking for Authors-Untapped Possibilities for Wealth by Michael Volkin. Michael is truly a "marketing wizard". His book is well organized and has easy to use chapters that make this a "manual for publicity for authors". It is a must for all authors, whether you are self published or not. Because even if you are published by another firm; ultimately you are responsible for marketing your book.
Michael explains how to market any book on the internet in effective, cost favorable methods. That's right, many of his tips are free. I have seen presentations/seminars/web casts and telecasts all offering the same information, but they are charging hundreds of dollars. Why pay that when you can have a book by your computer to reference instantly for under $25?
Social Networking for Authors-Untapped Possibilities for Wealth is divided into two parts.
Part 1 is on Web presence and how to drive traffic to your site. It includes Search Engine Optimization(SEO), Free shopping carts, and common website mistakes. It instructs you on how to create a money making website to sell your books even though you may not be technically savvy (this is my case). Chapter 2 "Building a Proper Foundation" discusses book covers and titles and is worth the price of the book alone.
Part 2 delves into Social Networking sites (23 of the top ones-including Facebook, Myspace, YouTube, Internet radio, twitter and many others I had heard about but were unfamiliar with that were perfect for creating interest in my books!
I highly recommend this book as perhaps the "bible" for Internet publicity. What a great value for the information it provides and the hours saved scouring the Internet trying to understand the sites and techniques for starting them.
Finally, a step-by -step guide to using the Internet to market your book! This easy-to-read, eye-opening manual shows you everything I have been looking for in a book on creating more sales through the Internet. I am jealous as you will learn tips it has taken me years to discover.
Ultimately if you use this tome wisely you can reach a far larger audience with your marketing and thus increase book sales exponentially.
Author: Fantasy Football Guidebook; Fantasy Football Tips and Fantasy Football Almanac 2009
I'm amazed at the number of people who want to sell online but don't have an online presence, so believe him: that is Step #1. You'll also learn how to improve your visibility in search engines, offer books for sale through a shopping cart system, and learn about powerful web resources, including some surprising free features of Amazon and Google.
In Part 2, Social Networking for Authors stretches your ability to use the web for selling books through today's hot social networking sites. With Facebook, Twitter, LinkedIn, Ning, Squidoo, and more, it is difficult for the average author to sort out the scams and gimmicks online. It truly is a lot of work to find the right path to increasing your customer base through online marketing, but Volkin did the work for you.
The book ends by listing more than 20 online venues for you to create visibility, stay connected, and keep your book selling. You might succeed on your own, but you will succeed with Volkin's SEO strategies.
Release Your Writing: Book Publishing, Your Way
As a book reviewer, authors often look upon me as an individual who will help them work miracles--to sell their books. I believe a review helps; however, if nobody ever reads that review, it won't help in the sales process. It is the author who sells, and I firmly believe that one of the most important opportunities for authors is through the Internet Social Networking activities.
Authors, this book may be just the one for you!
But, really, anybody who is in sales will benefit from this book (See, Michael, I've already started learning from your book and see the potential!)
Michael uses selling books via social networking as the method by which he shares much on social networking. I've been helping authors in small ways to do that for a number of years, so I must highlight that I learned new possibilities on many, many pages. For instance, at one site where I've been a fairly active member, Volkin highlighted a section/process that I didn't even know about! I also immediately joined two sites based upon the description in the book.
Volkin's book contains a chapter on various sites. He starts by describing "Their Niche" and then goes on to explain how to use the site as a free marketing tool. Obviously not every site will be of interest to each author; however, I believe the method of his analysis will also be a training tool by which other present and future sites can be evaluated. Also, various readers will be considering the potential sites for different reasons. That is, as a book reviewer, I provide a service, so my activity is selling myself to show the assistance I provide authors, while the authors would be interesting in marketing their books!
I loved this book because one of Volkin's premises is that you must have a primary web site upon which you are selling your product. He then proceeds to give methods by which you begin to drive people to that web site...and, in writing his book, every single chapter gives you something to check out on that web site! He not only gets you there to his site, but he has used the tools he recommends to readers on his web site so that you can actually see it operationally as well as get specific directions on how to use it! Oh, be prepared, there is a charge for some additional information such as the videos--however, isn't that the point of his book--and what you, the author, are trying to do!
I don't rave about too many "how to" books, but this is one that I must say is a "must read" for anybody working online to promote books and other products. If you don't have the creativity to imagine the possibilities, let Michael Volkin in Social Networking for Authors be the creative genius behind the innovative and common sense approaches for your future actions!
G. A. Bixler