- Hardcover: 192 pages
- Publisher: Pearson Prentice Hall; 1 edition (January 23, 2010)
- Language: English
- ISBN-10: 0132357798
- ISBN-13: 978-0132357791
- Product Dimensions: 6.2 x 0.7 x 9.2 inches
- Shipping Weight: 12.8 ounces (View shipping rates and policies)
- Average Customer Review: 39 customer reviews
- Amazon Best Sellers Rank: #4,124,946 in Books (See Top 100 in Books)
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Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs 1st Edition
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From the Back Cover
The First Best-Practice Guide to Executing Any Type of Social Computing Project
Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.
In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant.
• From mega-trends to micro-issues
Mastering both high-level strategy and day-to-day, ground-level management
• Defining the social experience you want to provide to your community
Clarifying how members can join together and collaborate on collective tasks
• Focusing on the crucial human factors
Building a culture of engagement in deeper collaborative relationships
• Promoting effective leadership and governance
Setting ground rules that work appropriately for the situation, without “oppression”
• Building the skills to manage and measure your collaborative project
Discovering the skills necessary to effectively lead computing projects--This text refers to the Paperback edition.
About the Author
Rawn Shah is best practices lead in the Social Software Enablement team in IBM Software Group, helping to bring the worldwide population of more than 350,000 IBMers closer together and to improve their productivity through social software. His job involves investigating the wide range of social computing technologies, collecting best practices, measuring the usage and behavior of social software as it impacts productivity, and advising on implementation, governance, and operations.
In his prior job as community program manager for IBM developerWorks, he led a team of operations and development staff covering the worldwide network of thousands of communities, blogs, wikis, and social computing environments supported by IBM. He also led the creation of the developerWorks spaces software tool, a multitenant system to allow individuals and teams to bring many social tools together into their own focused social environments.
An avid software gamer, he has been involved in the online gaming world since 1990, both as a player, a guild leader, and hosting massively multiplayer games. He has witnessed how these social environments have grown from underground curiosities to the billion-dollar businesses of today, with the nature of social grouping and collaboration evolving hand in hand with every new offering.
He has previously served as network administrator, systems programmer, Web project manager, entrepreneur, author, technology writer, and editor in different business environments: as a sole proprietor, in a small startup, and in a Fortune 50 company. He has contributed to six other books, the most recent being the category-leading Service Oriented Architecture Compass, which since has been translated into four languages. His nearly 300 article contributions to technical periodicals such as JavaWorld, LinuxWorld, CNN.com, SunWorld, Advanced Systems, and Windows NT World Japan, covered a wide range of topics from software development to network environments to consumer electronics.
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Top customer reviews
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Just watching television commercials today, it has become common to include a web site address. In fact, you expect it. Then there came the myspace addresses a few years back, which killed themselves with greed, and we moved into the world of google and Facebook. We will soon move from them too. And, that's the point. Keep up!
To be a respected business, you must have a web site. Admit that if you had two businesses to choose from for your purchase, you will choose the one with the web site as you can review all the information you need, without hearing "can I help you?" a dozen times. Which then turns into email, and less and less in person interaction, leaving you in cyber communication. All part of a network, where it has become the only way to be social. Hence, you are not attending to your customers if you are not in their social network.
At this point, even my Grandmother has a facebook page. Heck, even a poodle wearing a tin foil hat has it's own page, with millions of friends!... Sorry, but if you are running a pet shop, it's about time you become that poode's friend, don't you think? Even with Facebook as the only example, you have a plethora of opportunities to reach specific targeted customers, or branch out to newer audiences. Sure, you should be on LinkedIn, and be a bit more professional in some cases, but, not really. Everyone has a profile, somewhere. And everyone has that bit of too much information, but it's information you can use to your benefit.
If you are a store, and you are having a sale, well, post it on Twitter... do a surprise 24 hour sale, make a special coupon code, get rid of overstock on eBay, go on the boards of Craigslist, etc. in other words ... it's time to branch out from the web site your nephew threw together, spruce it up a bit, and create as many accounts you can. The more profiles you have out there, the more you appear in search engines. Google is God, so explore all their networking and service offerings. Most all are free. And if you use their stuff, then there's a better chance of you showing up in their search engine.
This book will guide, suggest and explain what is going on. Let's face it, the book will be history text in a year, so catch up now. They provide resources and information to get you started in getting your brand out there in a non-intrusive way. Become the friend, not the spammer. And wear a stupid had if it gets you noticed. Why the heck not?
Overall, those with a high degree of familiarity with social media practices will find this book somewhat useful (I particularly enjoyed his definitions and categorizations of social leadership models) but overall it will be more beneficial to those with less familiarity who will appreciate the breadth of information covered.
If you have a small or medium business or you are an Average Joe/Joanne interested in social networks or want to learn how to make them most of Twitter or Facebook, you will likely not find this book particularly helpful.
They should have probably given this book a better title to pin-point its target audience, maybe something like (Building) Social Networks for the Enterprise?