Digital List Price: $34.99
Kindle Price: $19.24

Save $15.76 (45%)

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees by [Bradley, Anthony J., McDonald, Mark P.]
Kindle App Ad

The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees Kindle Edition

4.8 out of 5 stars 15 customer reviews

See all 4 formats and editions Hide other formats and editions
Price
New from Used from
Kindle
"Please retry"
$19.24

Length: 272 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled

click to open popover

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.


Editorial Reviews

Review

“If you are planning to launch a collaboration initiative, have a quick read of this book to make sure you have thought through everything you need to do and get it right first time.” — BCS, the Chartered Institute of IT

“The book includes useful examples of companies that have transformed themselves into “social organisations.” — CPO Agenda

“Shows how to turn ad hoc collaboration into a disciplined strategy to achieve key business goals.” — Engineering and Technology

One of the best books to help your team is The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees. It covers the best ideas for managing employees and customers through social media. Authors Anthony Bradley and Mark P. McDonald, group vice presidents at Gartner Research, crafted a thoughtful book.” – Small Business Trends

"Bradley and McDonald practically present the process of becoming a social organization where employees, customers, suppliers, and all other stakeholders are direct participants in the creation of value." – T+D magazine, The American Society Society for Training & Development (ASTD)

Featured on the CIO Insight 2011 Fall Reading List.

About the Author

Anthony J. Bradley is a group vice president in Gartner Research. His responsibilities include advising clients on the enterprise employment of social media and social software solutions. Mark P. McDonald is a group vice president and head of research in Gartner Executive Programs, working with executives on the business application of information technology.

Product details

  • File Size: 980 KB
  • Print Length: 272 pages
  • Publisher: Harvard Business Review Press (September 27, 2011)
  • Publication Date: September 27, 2011
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B005MJC6TM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #839,835 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

Top customer reviews

on October 18, 2011
Format: Hardcover|Verified Purchase
0Comment| 3 people found this helpful. Was this review helpful to you?YesNoReport abuse
on November 29, 2011
Format: Hardcover|Verified Purchase
0Comment| 7 people found this helpful. Was this review helpful to you?YesNoReport abuse
on June 20, 2013
Format: Kindle Edition|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on August 10, 2017
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse
on March 21, 2012
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on December 9, 2012
Format: Hardcover|Verified Purchase
0Comment| One person found this helpful. Was this review helpful to you?YesNoReport abuse
on February 11, 2016
Format: Hardcover|Verified Purchase
0Comment|Was this review helpful to you?YesNoReport abuse

Most recent customer reviews

Set up an Amazon Giveaway

The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway
This item: The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees