Other Sellers on Amazon
+ $3.99 shipping
86% positive over last 12 months
Usually ships within 2 to 3 days.
& FREE Shipping
90% positive over last 12 months

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required. Learn more
Read instantly on your browser with Kindle Cloud Reader.
Using your mobile phone camera - scan the code below and download the Kindle app.


Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2018 Paperback – October 7, 2013
Lisa Buyer (Author) Find all the books, read about the author, and more. See search results for this author |
Price | New from | Used from |
- Kindle
$0.00 Read with Kindle Unlimited to also enjoy access to over 1 million more titles $9.99 to buy - Paperback
$24.99
Enhance your purchase
- Print length400 pages
- LanguageEnglish
- Publication dateOctober 7, 2013
- Dimensions6 x 0.91 x 9 inches
- ISBN-101938886852
- ISBN-13978-1938886850
Customers who bought this item also bought
Editorial Reviews
Review
David Meerman Scott, bestselling author of The New Rules of Marketing and PR
"Amust-have reference!"
Rebecca Murtagh, CEO, speaker and author
"Social PR Secrets is an easy-to-consume handbook."
Marty Weintraub, author of The Complete Social Media Community Manager's Guide,
"SEO, influence marketing and PR are allconverging and part the mix now; perfect timing for Social PR Secrets."
Ric Dragon, author of Social Marketology
About the Author
Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search marketing. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.
Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
Product details
- Publisher : Jetlaunch (October 7, 2013)
- Language : English
- Paperback : 400 pages
- ISBN-10 : 1938886852
- ISBN-13 : 978-1938886850
- Item Weight : 1.17 pounds
- Dimensions : 6 x 0.91 x 9 inches
- Best Sellers Rank: #1,740,306 in Books (See Top 100 in Books)
- #660 in Social Media for Business
- #846 in Public Relations (Books)
- #1,145 in Social Media Guides
- Customer Reviews:
About the author

When it comes to balancing relationships, Lisa Buyer @lisabuyer believes the practice of public relations, social media, and SEO is exponential. As the founder of three media companies and CEO of The Buyer Group (www.thebuyergroup.com), Lisa is ambitious about the influence of public relations on social media, SEO, and SEM, and she continues to share her innovative approach with her followers, clients, peers, and associates. Heading her current boutique agency, The Buyer Group, Lisa consults on both the client side and agency side.
She writes and tweets for industry publications, Search Engine Watch and ClickZ, and she is the editor of her own online publication, SocialPRChat.com. Buyer is a frequent speaker at search and social conferences, workshops, and webinars.
Lisa Buyer helps clients connect the social media and PR dots while also educating agencies transitioning from traditional media to today's best digital strategies. Clients include public and private companies in the technology, real estate, and health/beauty industries as well as marketing and advertising agencies.
Lisa writes a monthly column for Search Engine Watch and is a guest writer for Clickz (www.clickz.com/3640474) the editor of several blogs, and teaches online courses on applying social media to business networks. She is a regular speaker and moderator on topics of online PR, social media, and search at national conferences including Search Engine Strategies and PubCon. Lisa is a certified Google AdWords professional (for the fun of it), a member of SEMPO and SFIMA, and is a graduate of the University of Florida with a degree in Public Relations and Business Administration. (Go Gators!)
Lisa lives in Celebration, Florida with her family: Don, Kennedy, Audrey and Grant. Besides #SocialPR, Lisa's favorite hashtags include #yoga, #surf, and #sunsets.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonTop reviews from the United States
There was a problem filtering reviews right now. Please try again later.
In this book, I got (on average) 2-3 good, actionable tips PER PAGE.
(I am an Internet marketing professional since 1996 focused mainly on the SEO side of things. I am the author of Drupal 6 SEO which you can find here on Amazon.)
A few highlights:
---
The vast majority of today's journalists use search engines such as Google and social media networks as a story research tool to either begin, confirm, or fact-check stories. With that in mind it's advantageous to optimize your news stories with keywords, tags, and links so the media can find you when researching on search and social.
Getting Social with the Media
* Identify the social networks for your target media: where are they hanging out and what are they talking about or interested in?
* Follow them spark up an online conversation.
* Interact and even collaborate with the media.
* Share their stories.
* Leave comments on stories and blogs.
* Update all your media lists with the social networks IDs.
Social PR Secret: Create a social media list dashboard using a platform such as Tweetdeck or Hootsuite that enables you to see at a glance the social news stream of what is happening with the media you follow.
Social PR and Media Relation Sources
* Newsle: Newsle tracks friends and alerts you when they're mentioned in news articles and blog posts.
* PitchEngine: combines the best of social, visual, video and mobile worlds to make it easier to get the word out in a social pitch, not just to the media, but also your customers.
* HARO (Help a Reporter Out): Reverse it! Brands can use HARO not just to be in the daily know of journalists looking for story sources, but also to research case studies, produce white papers, and create infographics for them to easily use.
* MuckRack: Find, follow, and send spam-free pitches to journalists you need to know.
* Inkybee
* Buzzstream: Social, PR, and SEO management. Helps build authentic relationships with word-of-mouth influencers across the social web.
* Toolsy.com: The best social PR and marketing tools curated for you.
Twitter Chats are interactive conversations that happen on Twitter with a group of people all using the same hashtag and a certain topic. To take a deeper dive into the Social PR industry, follow some of these Twitter chats, discover your own, or start one for your industry or brand.
* Sundays: #BlogChat 9pm ET
* Mondays: #Journchat 8pm ET; #SocialChat 9pm ET
* Tuesdays: #PPCchat 12pm ET; #SocialCafe 9pm ET; #GetRealChat 9pm ET
* Wednesdays: #BrandChat 11am ET; #WJChat 8pm ET; PinChat 9pm ET
* Thursdays: #MyBlogGuest 11am ET; #SEOchat 1pm ET
* Fridays: #BusinessFuel 1pm ET
#Hashtag and Media Relations
* Hashtracking.com
* Social Mention
* Rite Tag
Journalists need immediate responses from sources or they have no choice but to move on to the next source or idea.
Social PR Secret: Add social PR live chat to your company newsroom or home page so that a journalist - or anyone for that matter - can get an immediate response while working on a story deadline.
Social PR Secret: Email pitches. If you don't hear back from me, I'm probably not interested. from: @crampell
---
Those are my highlights from one chapter.
I have just as many more from most chapters. As a digital marketer, I already knew some of that stuff but never expressed in quite the way that Ms. Buyer says it or seen those ideas put together in quite the way that she does.
In short, it's a "Must Buy". Short, easy to read, lot's to apply. Anyone interested can pick up some great tips.
Thank you, Lisa Buyer! I just hope you didn't give away all your secrets!
@benfinklea
I was amazed by just how actionable this book is. It's not a fluffy story about the history of PR going social as much as a how-to guide on how to use web 2.0 to power your PR efforts.
I enjoyed it, and would recommend it to anyone looking to wrap their head around the digital PR world.
Top reviews from other countries
