An amazing resource, guide and asset to have as a Social Media Manger. Social PR Secrets breaks down anything and everything you need to know (and didn't know that you needed to know) about social media! The book is easy to follow, and I love how each chapter is broken out by platform. She gives you an amazing amount of information, in a way thats easy to digest, and even easier to translate into your workflow. I work in the health/wellness space and can see this book being an asset for any marketing/PR professional, in any industry. Her Pinterest chapter has been specifically beneficial to my company, and has allowed me to open my eyes to the real possibilities of social media growth, through a platform that I didn't have that much experience with. This book is covered in highlighter marks, pen marks and post-its.. and I wouldn't have it any other way! I hope to see more from Lisa in the future, and can't wait for her next book!

Fabulous! Great read for any upcoming PR or Social media marketer. Great information and a well laid out read. I have added this to my professional library and consider it a great tool as a working social media manager. Highly recommend this to all my coworkers!

Social PR Secrets by Lisa Buyer is an excellent resource for business owners, digital marketing managers, and students just learning the ropes of smart social media strategies. Buyer knows her stuff and delivers actionable content in quick-read chapters. One of the things I loved was how many additional resources are in this book. After purchasing the hard copy, I decided I wanted the eBook to easily access the all the links provided. There are a lot of other books available on social media strategies, BUT this is the first one you should buy!

Love this book. There are so many good tips here, I have almost every page bookmarked to go back over again.

Hi! The book is a great read and its truly packed with the tools to succeed!

I read marketing books with a highlighter in case I find anything that I didn't already know or could use in my business or with my clients. I count myself lucky if I get 1 or 2 good tips per chapter.

In this book, I got (on average) 2-3 good, actionable tips PER PAGE.

(I am an Internet marketing professional since 1996 focused mainly on the SEO side of things. I am the author of Drupal 6 SEO which you can find here on Amazon.)

A few highlights:
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The vast majority of today's journalists use search engines such as Google and social media networks as a story research tool to either begin, confirm, or fact-check stories. With that in mind it's advantageous to optimize your news stories with keywords, tags, and links so the media can find you when researching on search and social.

Getting Social with the Media
* Identify the social networks for your target media: where are they hanging out and what are they talking about or interested in?
* Follow them spark up an online conversation.
* Interact and even collaborate with the media.
* Share their stories.
* Leave comments on stories and blogs.
* Update all your media lists with the social networks IDs.

Social PR Secret: Create a social media list dashboard using a platform such as Tweetdeck or Hootsuite that enables you to see at a glance the social news stream of what is happening with the media you follow.

Social PR and Media Relation Sources
* Newsle: Newsle tracks friends and alerts you when they're mentioned in news articles and blog posts.
* PitchEngine: combines the best of social, visual, video and mobile worlds to make it easier to get the word out in a social pitch, not just to the media, but also your customers.
* HARO (Help a Reporter Out): Reverse it! Brands can use HARO not just to be in the daily know of journalists looking for story sources, but also to research case studies, produce white papers, and create infographics for them to easily use.
* MuckRack: Find, follow, and send spam-free pitches to journalists you need to know.
* Inkybee
* Buzzstream: Social, PR, and SEO management. Helps build authentic relationships with word-of-mouth influencers across the social web.
* Toolsy.com: The best social PR and marketing tools curated for you.

Twitter Chats are interactive conversations that happen on Twitter with a group of people all using the same hashtag and a certain topic. To take a deeper dive into the Social PR industry, follow some of these Twitter chats, discover your own, or start one for your industry or brand.

* Sundays: #BlogChat 9pm ET
* Mondays: #Journchat 8pm ET; #SocialChat 9pm ET
* Tuesdays: #PPCchat 12pm ET; #SocialCafe 9pm ET; #GetRealChat 9pm ET
* Wednesdays: #BrandChat 11am ET; #WJChat 8pm ET; PinChat 9pm ET
* Thursdays: #MyBlogGuest 11am ET; #SEOchat 1pm ET
* Fridays: #BusinessFuel 1pm ET

#Hashtag and Media Relations
* Hashtracking.com
* Social Mention
* Rite Tag

Journalists need immediate responses from sources or they have no choice but to move on to the next source or idea.

Social PR Secret: Add social PR live chat to your company newsroom or home page so that a journalist - or anyone for that matter - can get an immediate response while working on a story deadline.

Social PR Secret: Email pitches. If you don't hear back from me, I'm probably not interested. from: @crampell
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Those are my highlights from one chapter.

I have just as many more from most chapters. As a digital marketer, I already knew some of that stuff but never expressed in quite the way that Ms. Buyer says it or seen those ideas put together in quite the way that she does.

In short, it's a "Must Buy". Short, easy to read, lot's to apply. Anyone interested can pick up some great tips.

Thank you, Lisa Buyer! I just hope you didn't give away all your secrets!

@benfinklea

I use tips in this book daily. It's a fast read with action-ready steps you can use today. It can help It offers products and tools that you can apply to your individuals business's needs. I have given this book to colleagues and friends when they are looking for a place to start. I'd highly recommend this read for any social media teams or employees.

The photo says its the third edition but that is not the copy of the book I received. Is there any way I could get a discount or replacement? I need the book for class and ordering a new one will affect my ability to complete assignments.