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Lisa Buyer

Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2018 Paperback – October 7, 2013

by Lisa Buyer (Author)

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2018 updated 4th edition, a public relations, social media, and digital marketing field guide with 32 chapters, 100+ actionable tips, and hundreds of curated resourcesIf you are ready to combine the powers of social media and public relations, you must read this book now. Even if you have the first and second editions of Social PR Secrets, you’ll want to buy the third edition with nine new power-packed chapters includingSnapchat for BrandsInstagram PR SecretsLinkedIn PR SecretsPinterest PR SecretsSocial Customer ServiceVisual PR SecretsLive Streaming Video Podcasting for Public RelationsDigital Detox SecretsSocial PR Secrets Third Edition is almost double the size of the second edition with completely refreshed content, more than 75 actionable Social PR Secrets (tips), and hundreds of resources all in one place to take your brand to Social PR power user status. Guy Kawasaki says in the Foreword: PR and social media are completely different yet so powerful together. Where PR is about getting journalists to tell people to buy your product, social media is about providing value. The goals, rules, and best-practices are not the same. Or should they be? It’s a brave new world and Social PR Secrets lights the match where most burn out.PR and ad agencies, digital marketers, business owners, and professors at the University of Florida and Brigham Young University are turning to Social PR Secrets as required reading.Here’s what you’ll learn: -How to get more publicity and exposure using the social media networks -Facebook, Pinterest, Twitter, LinkedIn, Snapchat, and Instagram get top visibility for your book on Amazon -How to snag top, optimized public relations and social media content-How media relations and press releases have changed, and what you need to do about it-How to leverage social customer service #FTW (For the Win!)-The crucial secrets to using visuals in social media and public relations-Gain access to a curated list of image sources that goes far beyond the same old boring stock photography-How and why to measure what mattersYou'll learn all of these Social PR Secrets and more!

Print length

400 pages
Language

English
Publication date

October 7, 2013
Dimensions

6 x 0.91 x 9 inches
ISBN-10

1938886852
ISBN-13

978-1938886850
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Editorial Reviews

Review

"The best approach to generating media attention and to reaching buyers directly is to create content they love to consume and are eager to share. Lisa Buyer shows you how."
David Meerman Scott, bestselling author of The New Rules of Marketing and PR

"Amust-have reference!"
Rebecca Murtagh, CEO, speaker and author

"Social PR Secrets is an easy-to-consume handbook."
Marty Weintraub, author of The Complete Social Media Community Manager's Guide,

"SEO, influence marketing and PR are allconverging and part the mix now; perfect timing for Social PR Secrets."
Ric Dragon, author of Social Marketology

About the Author

Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search marketing. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.

Product details

Publisher ‏ : ‎ Jetlaunch (October 7, 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 400 pages
ISBN-10 ‏ : ‎ 1938886852
ISBN-13 ‏ : ‎ 978-1938886850
Item Weight ‏ : ‎ 1.17 pounds
Dimensions ‏ : ‎ 6 x 0.91 x 9 inches

Best Sellers Rank: #1,740,306 in Books (See Top 100 in Books)
- #660 in Social Media for Business
- #846 in Public Relations (Books)
- #1,145 in Social Media Guides

Customer Reviews:
38 ratings

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Lisa Buyer

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When it comes to balancing relationships, Lisa Buyer @lisabuyer believes the practice of public relations, social media, and SEO is exponential. As the founder of three media companies and CEO of The Buyer Group (www.thebuyergroup.com), Lisa is ambitious about the influence of public relations on social media, SEO, and SEM, and she continues to share her innovative approach with her followers, clients, peers, and associates. Heading her current boutique agency, The Buyer Group, Lisa consults on both the client side and agency side.

She writes and tweets for industry publications, Search Engine Watch and ClickZ, and she is the editor of her own online publication, SocialPRChat.com. Buyer is a frequent speaker at search and social conferences, workshops, and webinars.

Lisa Buyer helps clients connect the social media and PR dots while also educating agencies transitioning from traditional media to today's best digital strategies. Clients include public and private companies in the technology, real estate, and health/beauty industries as well as marketing and advertising agencies.

Lisa writes a monthly column for Search Engine Watch and is a guest writer for Clickz (www.clickz.com/3640474) the editor of several blogs, and teaches online courses on applying social media to business networks. She is a regular speaker and moderator on topics of online PR, social media, and search at national conferences including Search Engine Strategies and PubCon. Lisa is a certified Google AdWords professional (for the fun of it), a member of SEMPO and SFIMA, and is a graduate of the University of Florida with a degree in Public Relations and Business Administration. (Go Gators!)

Lisa lives in Celebration, Florida with her family: Don, Kennedy, Audrey and Grant. Besides #SocialPR, Lisa's favorite hashtags include #yoga, #surf, and #sunsets.

Customer reviews

5 star		69%
4 star		12%
3 star		7%
2 star		6%
1 star		7%

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Top reviews from the United States

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S Johnston

Want Social Media Secrets That Increase Business? Buy This Book!!!

Reviewed in the United States on October 8, 2016

Verified Purchase

Social PR Secrets by Lisa Buyer is an excellent resource for business owners, digital marketing managers, and students just learning the ropes of smart social media strategies. Buyer knows her stuff and delivers actionable content in quick-read chapters. One of the things I loved was how many additional resources are in this book. After purchasing the hard copy, I decided I wanted the eBook to easily access the all the links provided. There are a lot of other books available on social media strategies, BUT this is the first one you should buy!

Helpful

Danielle Radulski

An amazing resource, guide and asset to have as a Social Media Manger

Reviewed in the United States on August 11, 2016

Verified Purchase

An amazing resource, guide and asset to have as a Social Media Manger. Social PR Secrets breaks down anything and everything you need to know (and didn't know that you needed to know) about social media! The book is easy to follow, and I love how each chapter is broken out by platform. She gives you an amazing amount of information, in a way thats easy to digest, and even easier to translate into your workflow. I work in the health/wellness space and can see this book being an asset for any marketing/PR professional, in any industry. Her Pinterest chapter has been specifically beneficial to my company, and has allowed me to open my eyes to the real possibilities of social media growth, through a platform that I didn't have that much experience with. This book is covered in highlighter marks, pen marks and post-its.. and I wouldn't have it any other way! I hope to see more from Lisa in the future, and can't wait for her next book!

Helpful

That Girl Aly

You need this in your professional library!

Reviewed in the United States on March 5, 2017

Verified Purchase

Fabulous! Great read for any upcoming PR or Social media marketer. Great information and a well laid out read. I have added this to my professional library and consider it a great tool as a working social media manager. Highly recommend this to all my coworkers!

Helpful

Ben Finklea

The best social PR Secret? Buy this book.

Reviewed in the United States on December 9, 2013

Verified Purchase

I read marketing books with a highlighter in case I find anything that I didn't already know or could use in my business or with my clients. I count myself lucky if I get 1 or 2 good tips per chapter.

In this book, I got (on average) 2-3 good, actionable tips PER PAGE.

(I am an Internet marketing professional since 1996 focused mainly on the SEO side of things. I am the author of Drupal 6 SEO which you can find here on Amazon.)

A few highlights:
---
The vast majority of today's journalists use search engines such as Google and social media networks as a story research tool to either begin, confirm, or fact-check stories. With that in mind it's advantageous to optimize your news stories with keywords, tags, and links so the media can find you when researching on search and social.

Getting Social with the Media
* Identify the social networks for your target media: where are they hanging out and what are they talking about or interested in?
* Follow them spark up an online conversation.
* Interact and even collaborate with the media.
* Share their stories.
* Leave comments on stories and blogs.
* Update all your media lists with the social networks IDs.

Social PR Secret: Create a social media list dashboard using a platform such as Tweetdeck or Hootsuite that enables you to see at a glance the social news stream of what is happening with the media you follow.

Social PR and Media Relation Sources
* Newsle: Newsle tracks friends and alerts you when they're mentioned in news articles and blog posts.
* PitchEngine: combines the best of social, visual, video and mobile worlds to make it easier to get the word out in a social pitch, not just to the media, but also your customers.
* HARO (Help a Reporter Out): Reverse it! Brands can use HARO not just to be in the daily know of journalists looking for story sources, but also to research case studies, produce white papers, and create infographics for them to easily use.
* MuckRack: Find, follow, and send spam-free pitches to journalists you need to know.
* Inkybee
* Buzzstream: Social, PR, and SEO management. Helps build authentic relationships with word-of-mouth influencers across the social web.
* Toolsy.com: The best social PR and marketing tools curated for you.

Twitter Chats are interactive conversations that happen on Twitter with a group of people all using the same hashtag and a certain topic. To take a deeper dive into the Social PR industry, follow some of these Twitter chats, discover your own, or start one for your industry or brand.

* Sundays: #BlogChat 9pm ET
* Mondays: #Journchat 8pm ET; #SocialChat 9pm ET
* Tuesdays: #PPCchat 12pm ET; #SocialCafe 9pm ET; #GetRealChat 9pm ET
* Wednesdays: #BrandChat 11am ET; #WJChat 8pm ET; PinChat 9pm ET
* Thursdays: #MyBlogGuest 11am ET; #SEOchat 1pm ET
* Fridays: #BusinessFuel 1pm ET

#Hashtag and Media Relations
* Hashtracking.com
* Social Mention
* Rite Tag

Journalists need immediate responses from sources or they have no choice but to move on to the next source or idea.

Social PR Secret: Add social PR live chat to your company newsroom or home page so that a journalist - or anyone for that matter - can get an immediate response while working on a story deadline.

Social PR Secret: Email pitches. If you don't hear back from me, I'm probably not interested. from: @crampell
---

Those are my highlights from one chapter.

I have just as many more from most chapters. As a digital marketer, I already knew some of that stuff but never expressed in quite the way that Ms. Buyer says it or seen those ideas put together in quite the way that she does.

In short, it's a "Must Buy". Short, easy to read, lot's to apply. Anyone interested can pick up some great tips.

Thank you, Lisa Buyer! I just hope you didn't give away all your secrets!

@benfinklea

2 people found this helpful

Helpful

Tami

Love this book

Reviewed in the United States on February 15, 2015

Verified Purchase

Love this book. There are so many good tips here, I have almost every page bookmarked to go back over again.

Helpful

MrsScud

I'd highly recommend this read for any social media teams or employees

Reviewed in the United States on November 18, 2014

Verified Purchase

I use tips in this book daily. It's a fast read with action-ready steps you can use today. It can help It offers products and tools that you can apply to your individuals business's needs. I have given this book to colleagues and friends when they are looking for a place to start. I'd highly recommend this read for any social media teams or employees.

Helpful

Andrae Palmer

Practical and usable advice

Reviewed in the United States on April 30, 2014

Verified Purchase

The author made the material easy to understand and very practical and usable. Its not intimidating and makes you want to take action write away. She open your eyes to easy ways to spread your message using the online platform.

Reviewed in the United States on October 7, 2013

Verified Purchase

Social PR Secrets is literally a diary full of tools, tactics and tips from inside the PR world. The book is true to the title from start to finish.

I was amazed by just how actionable this book is. It's not a fluffy story about the history of PR going social as much as a how-to guide on how to use web 2.0 to power your PR efforts.

I enjoyed it, and would recommend it to anyone looking to wrap their head around the digital PR world.

One person found this helpful

Helpful

Top reviews from other countries

Annie

An insightful Social PR book on all aspects of the ...

Reviewed in Canada on August 11, 2016

Verified Purchase

An insightful Social PR book on all aspects of the current trends. Lisa keeps up to date with one of the fastest changing industry in the world and applies the knowledge herself. This is a must-read for all sizes of businesses who use social media for PR purposes.

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