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Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2018 Paperback – October 7, 2013

4.3 out of 5 stars 38 ratings

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Editorial Reviews

Review

"The best approach to generating media attention and to reaching buyers directly is to create content they love to consume and are eager to share. Lisa Buyer shows you how."
David Meerman Scott, bestselling author of The New Rules of Marketing and PR

"Amust-have reference!"
Rebecca Murtagh, CEO, speaker and author 

"Social PR Secrets is an easy-to-consume handbook."
Marty Weintraub, author of The Complete Social Media Community Manager's Guide

"SEO, influence marketing and PR are allconverging and part the mix now; perfect timing for Social PR Secrets."
Ric Dragon, author of Social Marketology

About the Author


Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search marketing. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.

Product details

  • Publisher ‏ : ‎ Jetlaunch (October 7, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 400 pages
  • ISBN-10 ‏ : ‎ 1938886852
  • ISBN-13 ‏ : ‎ 978-1938886850
  • Item Weight ‏ : ‎ 1.17 pounds
  • Dimensions ‏ : ‎ 6 x 0.91 x 9 inches
  • Customer Reviews:
    4.3 out of 5 stars 38 ratings

About the author

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When it comes to balancing relationships, Lisa Buyer @lisabuyer believes the practice of public relations, social media, and SEO is exponential. As the founder of three media companies and CEO of The Buyer Group (www.thebuyergroup.com), Lisa is ambitious about the influence of public relations on social media, SEO, and SEM, and she continues to share her innovative approach with her followers, clients, peers, and associates. Heading her current boutique agency, The Buyer Group, Lisa consults on both the client side and agency side.

She writes and tweets for industry publications, Search Engine Watch and ClickZ, and she is the editor of her own online publication, SocialPRChat.com. Buyer is a frequent speaker at search and social conferences, workshops, and webinars.

Lisa Buyer helps clients connect the social media and PR dots while also educating agencies transitioning from traditional media to today's best digital strategies. Clients include public and private companies in the technology, real estate, and health/beauty industries as well as marketing and advertising agencies.

Lisa writes a monthly column for Search Engine Watch and is a guest writer for Clickz (www.clickz.com/3640474) the editor of several blogs, and teaches online courses on applying social media to business networks. She is a regular speaker and moderator on topics of online PR, social media, and search at national conferences including Search Engine Strategies and PubCon. Lisa is a certified Google AdWords professional (for the fun of it), a member of SEMPO and SFIMA, and is a graduate of the University of Florida with a degree in Public Relations and Business Administration. (Go Gators!)

Lisa lives in Celebration, Florida with her family: Don, Kennedy, Audrey and Grant. Besides #SocialPR, Lisa's favorite hashtags include #yoga, #surf, and #sunsets.

Customer reviews

4.3 out of 5 stars
4.3 out of 5
38 global ratings

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Top reviews from other countries

Annie
5.0 out of 5 stars An insightful Social PR book on all aspects of the ...
Reviewed in Canada on August 11, 2016