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Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand 2018 Paperback – October 7, 2013
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"The best approach to generating media attention and to reaching buyers directly is to create content they love to consume and are eager to share. Lisa Buyer shows you how."
David Meerman Scott, bestselling author of The New Rules of Marketing and PR
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"Social PR Secrets is an easy-to-consume handbook."
Marty Weintraub, author of The Complete Social Media Community Manager's Guide,
"SEO, influence marketing and PR are allconverging and part the mix now; perfect timing for Social PR Secrets."
Ric Dragon, author of Social Marketology
About the Author
Lisa Buyer is a speaker, journalist, and educator on the trending topic of public relations and how it is influenced by social media and search marketing. She is a graduate of the University of Florida College of Journalism with more than 20 years experience as an agency owner. Follow her @lisabuyer.
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I was amazed by just how actionable this book is. It's not a fluffy story about the history of PR going social as much as a how-to guide on how to use web 2.0 to power your PR efforts.
I enjoyed it, and would recommend it to anyone looking to wrap their head around the digital PR world.
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