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Social Media for Project Managers Paperback – September 1, 2010
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Social media tools are here for the long haul according to this writer, and there seems to be no end in sight to the proliferation of tools out there. The successful completion of your project depends on the Web 2.0 tools as a Project Manager. "Effective communication is two -ways and social media is two-ways" and in there lies the wisdom of social media - Interact and Collaborative.
Social media with its various tools have become the norm and are here to stay. It is only a matter of time before it engulfs the PM community. . "Social media technologies make it easier for stakeholders to control the type of communication they receive."
The writer highlights the importance of Social Media tools to the project manager, and shares her positive experiences with various Web 2.0 tools, some of which have been around for at least 10 years. Very insightful and practical solutions delivered by social media tools for today's PM are documented by world renowned Project Managers in this book. This book is Educational, Practical and Relevant - a must read for a project manager.
Relevant in today's environment the information is shared by the writer
In here book "Social Media for Project Management," Elizabeth Harrin does a great job describing what social media is and how it can play a role in program/project management. She highlights several different types of social media tools that project management teams can use and how to sell their use to management. Ms. Harrin highlights that ultimately it is the project manager who has to think out of the box and decide to use social media tools. A fact she mentioned that stuck with me is that social media is not just another communications channel, it is collaboration tool. It may be just a nuance but she presents an interesting angle to at look social media use in project management.
Overall a really good book introducing social media use for project management. For those of us involved in project management, the book may spur some thoughts on how to use some of these tools in our work teams. In fact, after reading this book my team decided to experiment with Twitter to try and better collaborate.
Don't let the title of this book mislead you. The scope is not limited to apps like Facebook or LinkedIn that come to mind when you hear the term "Social Media." She covers a wide range of tools such as wikis, blogs, pod and vodcasts, and micro-blogging with a focus on their practical applications as project management tools.
Most failed projects have their root cause in a "failure to communicate." Back when Al Gore first invented the internet, it was primarily a one-way "bulletin board" type conversation that still had value in providing a single point of reference for project communications. But the Web 2.0 tools described in this book have provided an explosive opportunity for collaboration at all levels in a project team. In modern teams where members can easily be spread out over several time zones or even continents, web based tools are even more valuable.
Elizabeth reviews how different social media options can be used as project management tools and how to overcome user resistance. She also shows the value in the tools. One of her sources is quoted as saying that wiki's are, "...about 10% of the cost of [sharing knowledge between training and office staff as compared to] doing it other ways." As a Program Manager in a Fortune 50 company, I've found that wikis are a great way of developing requirements, managing changes, and communicating project status. The collaborative nature of wikis is far superior to the usual method of routing documents via email.
I do wish that the author had also covered the use of on-line survey tools for project management. They're especially effective in getting post-project feedback. On-line surveys provide a great option to get input about what went well and what could be improved. The anonymous element also helps to encourage frank feedback.
In Social Media for Project Managers Ms. Harrin mentions that, "Project managers should be at the forefront of delivering new ways of working. The role of the project manager is to deliver projects but how we get there should be up to us." Her book provides a great roadmap on how to use these tools to deliver faster, more efficiently, and with greater team and customer satisfaction. It's a primer for rookies and a great guide for advanced users.
Let's face it--the average project manager with a personality above room temperature reads the PMBOK A Guide to the Project Management Body of Knowledge: (Pmbok Guide) solely to pass a certification test, win an argument, or conquer insomnia. You'll read this book because it is fascinating and will stimulate your mind on how you can use collaborative tools to lead your projects.