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Social Selling: Techniques to Influence Buyers and Changemakers by [Tim Hughes, Matt Reynolds]
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Social Selling: Techniques to Influence Buyers and Changemakers Kindle Edition

4.7 out of 5 stars 105 ratings

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Editorial Reviews

Review

"Social Selling is a masterwork! At long last, the how-to manual that every sales leader has been hoping for. Pray your competition doesn't read this before you do!" ― Ted Coiné, speaker, author, founder of OPENfor.business, @tedcoine

"Social Selling sets the scene beautifully explaining why, in a nutshell, sales is having to evolve for the first time in hundreds of years, thanks to the rise of social media and the always-mobile customer. But this isn't a book about the past; Hughes and Reynolds eloquently explain the future of sales with real takeaways, practical advice and detailed explanations. This book isn't about how to leverage tools to bend the will of the prospective customer: it is about how to build real trust, authority and influence in a world that can see through manipulative sales practices in a heartbeat." ― Stewart Rogers, Director, Marketing Technology, VB Insight, @TheRealSJR

"Hits on every single ideology that leaders at all levels need to hear and understand in order to keep their sales and marketing teams relevant in the digital age. The terminology used in this book is more than just the future of business, it is the now of business, and should serve as a wake-up call before it's too late." ― Jack Kosakowski, Global Head of B2B Social Sales Strategy, Creation Agency, @jackkosakowski1

"Tim Hughes is top of the class of #SocialSelling teachers and practitioners. He is unique amongst #SocialSales influencers in that he actually uses social every day to sell more with less work. I loved reading Social Selling because it comes from a true salesperson who works in the business trenches every day. Run, don't walk, to buy your copy of Social Selling, to start selling Better, Smarter, Faster, the Social Selling Way." ― Jon Ferrara, pioneer of #CRM, #SocialSelling, CEO of Nimble, founder of GoldMine, @Jon_ferrara

"Social Selling is a timely, relevant, authoritative how-to guide for any salesperson who doesn't want to get left behind. The authors have written a fierce book for salespeople who want to win in today's new, hyper-connected, hyper-social economy." ― Jim Keenan, CEO, A Sales Guy Inc, author of Not Taught, @keenan

"Finally a social selling book that is full of meat, not fluff and buzzwords! A must-read for the sales-focused organization and its team." ― Robert M Caruso, fondalo.com, @fondalo

"A Network gives you Reach... but a Community gives you Power. It's time to stop making excuses, and start bringing in-person social skills to the digital world. The authors not only understand this critical issue, they give you the tools to make it happen." ― Ted Rubin, Social Marketing Strategist, keynote speaker, and CMO of Brand Innovators, @tedrubin

"The biggest problem with social selling is that most people confuse what it should really mean to their business. Using social media as part of your business is one thing, but following the practical advice of this book is what most businesses need if they want to see a return on their social efforts. Having had the chance to not only read the book, but to follow Tim Hughes across social for many years, I put this book at the top of the pile when it comes to useful reads on this topic." ― Daniel Newman, CEO of Broadsuite Media Group, Forbes contributor and author, @danielnewmanUV

"This book lends a competitive edge in the world of social marketing and community building. Prominent social selling entrepreneurs have created a very usable guide for students and practitioners alike." ― C. Wankel, St. John's University, New York --This text refers to the hardcover edition.

Review

"A Network gives you Reach... but a Community gives you Power. It's time to stop making excuses, and start bringing in-person social skills to the digital world. The authors not only understand this critical issue, they give you the tools to make it happen." ― Ted Rubin, Social Marketing Strategist, keynote speaker, and CMO of Brand Innovators, @tedrubin

"Social Selling is a timely, relevant, authoritative how-to guide for any salesperson who doesn't want to get left behind. The authors have written a fierce book for salespeople who want to win in today's new, hyper-connected, hyper-social economy." ― Jim Keenan, CEO, A Sales Guy Inc, author of Not Taught, @keenan

"Finally a social selling book that is full of meat, not fluff and buzzwords! A must-read for the sales-focused organization and its team." ― Robert M Caruso, fondalo.com, @fondalo

"This book lends a competitive edge in the world of social marketing and community building. Prominent social selling entrepreneurs have created a very usable guide for students and practitioners alike." ― C. Wankel, St. John's University, New York

"Tim Hughes is top of the class of #SocialSelling teachers and practitioners. He is unique amongst #SocialSales influencers in that he actually uses social every day to sell more with less work. I loved reading Social Selling because it comes from a true salesperson who works in the business trenches every day. Run, don't walk, to buy your copy of Social Selling, to start selling Better, Smarter, Faster, the Social Selling Way." ― Jon Ferrara, pioneer of #CRM, #SocialSelling, CEO of Nimble, founder of GoldMine, @Jon_ferrara

"Social Selling is a masterwork! At long last, the how-to manual that every sales leader has been hoping for. Pray your competition doesn't read this before you do!" ― Ted Coiné, speaker, author, founder of OPENfor.business, @tedcoine

"The biggest problem with social selling is that most people confuse what it should really mean to their business. Using social media as part of your business is one thing, but following the practical advice of this book is what most businesses need if they want to see a return on their social efforts. Having had the chance to not only read the book, but to follow Tim Hughes across social for many years, I put this book at the top of the pile when it comes to useful reads on this topic." ― Daniel Newman, CEO of Broadsuite Media Group, Forbes contributor and author, @danielnewmanUV

"Social Selling sets the scene beautifully explaining why, in a nutshell, sales is having to evolve for the first time in hundreds of years, thanks to the rise of social media and the always-mobile customer. But this isn't a book about the past; Hughes and Reynolds eloquently explain the future of sales with real takeaways, practical advice and detailed explanations. This book isn't about how to leverage tools to bend the will of the prospective customer: it is about how to build real trust, authority and influence in a world that can see through manipulative sales practices in a heartbeat." ― Stewart Rogers, Director, Marketing Technology, VB Insight, @TheRealSJR

"Hits on every single ideology that leaders at all levels need to hear and understand in order to keep their sales and marketing teams relevant in the digital age. The terminology used in this book is more than just the future of business, it is the now of business, and should serve as a wake-up call before it's too late." ― Jack Kosakowski, Global Head of B2B Social Sales Strategy, Creation Agency, @jackkosakowski1 --This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B01HS94S44
  • Publisher ‏ : ‎ Kogan Page; 1st edition (July 3, 2016)
  • Publication date ‏ : ‎ July 3, 2016
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1777 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 196 pages
  • Page numbers source ISBN ‏ : ‎ 1398695319
  • Lending ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.7 out of 5 stars 105 ratings

Customer reviews

4.7 out of 5 stars
4.7 out of 5
105 global ratings
How are ratings calculated?

Top reviews from the United States

Reviewed in the United States on June 16, 2017
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3 people found this helpful
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Reviewed in the United States on October 29, 2016
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Reviewed in the United States on September 11, 2017
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Reviewed in the United States on July 22, 2021
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Reviewed in the United States on January 24, 2018
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Top reviews from other countries

Janice B
5.0 out of 5 stars Highly Recommended
Reviewed in the United Kingdom on February 8, 2019
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TR
5.0 out of 5 stars Buy this book
Reviewed in the United Kingdom on September 19, 2016
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2 people found this helpful
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IanH
5.0 out of 5 stars Sound advice that is very pertinent today
Reviewed in the United Kingdom on May 19, 2020
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5.0 out of 5 stars Sound advice that is very pertinent today
Reviewed in the United Kingdom on May 19, 2020
This book was recommended to me by a friend as being one of the best books on this subject. It is written in 2014 so some of the tech is a little old and the techniques are probably not as "fresh" as they were, BUT, this book can change the way you create conversations and build relationships. We have deployed the techniques within our business and they are having a positive impact.

What makes the book extremely useful is that it is concise and actionable, meaning that with a few short minutes of read (especially for someone with a short attention span like me) you can be picking up tips that will genuinely turn into benefit.
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KEVIN MILNE
5.0 out of 5 stars Sales is an ever changing platform. You have a choice!
Reviewed in the United Kingdom on November 2, 2020
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5.0 out of 5 stars Sales is an ever changing platform. You have a choice!
Reviewed in the United Kingdom on November 2, 2020
This book will help you learn, understand and put in action the fundamentals of social selling.
The skills you have learned to dates in sales are great. Keep them. But get on board with the ever changing digital landscape of social selling. This is where you you want to be, ahead of the game as we move further towards online buying and procurement decisions. Don't sell, tell. Give your audience (once you build it) knowledge, give them a reason to follow what you do, listen to what you say. Become the go to.... this book will align these steps for you.

You have my word..
Kev
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Mike Bainbridge
5.0 out of 5 stars Well positioned guide to social selling.
Reviewed in the United Kingdom on October 16, 2016
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