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Social Selling: Techniques to Influence Buyers and Changemakers Kindle Edition
by
Tim Hughes
(Author),
Matt Reynolds
(Author)
Format: Kindle Edition
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Tim Hughes
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LanguageEnglish
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PublisherKogan Page
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Publication dateJuly 3, 2016
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File size1777 KB
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Editorial Reviews
Review
"Social Selling is a masterwork! At long last, the how-to manual that every sales leader has been hoping for. Pray your competition doesn't read this before you do!" ― Ted Coiné, speaker, author, founder of OPENfor.business, @tedcoine
"Social Selling sets the scene beautifully explaining why, in a nutshell, sales is having to evolve for the first time in hundreds of years, thanks to the rise of social media and the always-mobile customer. But this isn't a book about the past; Hughes and Reynolds eloquently explain the future of sales with real takeaways, practical advice and detailed explanations. This book isn't about how to leverage tools to bend the will of the prospective customer: it is about how to build real trust, authority and influence in a world that can see through manipulative sales practices in a heartbeat." ― Stewart Rogers, Director, Marketing Technology, VB Insight, @TheRealSJR
"Hits on every single ideology that leaders at all levels need to hear and understand in order to keep their sales and marketing teams relevant in the digital age. The terminology used in this book is more than just the future of business, it is the now of business, and should serve as a wake-up call before it's too late." ― Jack Kosakowski, Global Head of B2B Social Sales Strategy, Creation Agency, @jackkosakowski1
"Tim Hughes is top of the class of #SocialSelling teachers and practitioners. He is unique amongst #SocialSales influencers in that he actually uses social every day to sell more with less work. I loved reading Social Selling because it comes from a true salesperson who works in the business trenches every day. Run, don't walk, to buy your copy of Social Selling, to start selling Better, Smarter, Faster, the Social Selling Way." ― Jon Ferrara, pioneer of #CRM, #SocialSelling, CEO of Nimble, founder of GoldMine, @Jon_ferrara
"Social Selling is a timely, relevant, authoritative how-to guide for any salesperson who doesn't want to get left behind. The authors have written a fierce book for salespeople who want to win in today's new, hyper-connected, hyper-social economy." ― Jim Keenan, CEO, A Sales Guy Inc, author of Not Taught, @keenan
"Finally a social selling book that is full of meat, not fluff and buzzwords! A must-read for the sales-focused organization and its team." ― Robert M Caruso, fondalo.com, @fondalo
"A Network gives you Reach... but a Community gives you Power. It's time to stop making excuses, and start bringing in-person social skills to the digital world. The authors not only understand this critical issue, they give you the tools to make it happen." ― Ted Rubin, Social Marketing Strategist, keynote speaker, and CMO of Brand Innovators, @tedrubin
"The biggest problem with social selling is that most people confuse what it should really mean to their business. Using social media as part of your business is one thing, but following the practical advice of this book is what most businesses need if they want to see a return on their social efforts. Having had the chance to not only read the book, but to follow Tim Hughes across social for many years, I put this book at the top of the pile when it comes to useful reads on this topic." ― Daniel Newman, CEO of Broadsuite Media Group, Forbes contributor and author, @danielnewmanUV
"This book lends a competitive edge in the world of social marketing and community building. Prominent social selling entrepreneurs have created a very usable guide for students and practitioners alike." ― C. Wankel, St. John's University, New York --This text refers to the hardcover edition.
"Social Selling sets the scene beautifully explaining why, in a nutshell, sales is having to evolve for the first time in hundreds of years, thanks to the rise of social media and the always-mobile customer. But this isn't a book about the past; Hughes and Reynolds eloquently explain the future of sales with real takeaways, practical advice and detailed explanations. This book isn't about how to leverage tools to bend the will of the prospective customer: it is about how to build real trust, authority and influence in a world that can see through manipulative sales practices in a heartbeat." ― Stewart Rogers, Director, Marketing Technology, VB Insight, @TheRealSJR
"Hits on every single ideology that leaders at all levels need to hear and understand in order to keep their sales and marketing teams relevant in the digital age. The terminology used in this book is more than just the future of business, it is the now of business, and should serve as a wake-up call before it's too late." ― Jack Kosakowski, Global Head of B2B Social Sales Strategy, Creation Agency, @jackkosakowski1
"Tim Hughes is top of the class of #SocialSelling teachers and practitioners. He is unique amongst #SocialSales influencers in that he actually uses social every day to sell more with less work. I loved reading Social Selling because it comes from a true salesperson who works in the business trenches every day. Run, don't walk, to buy your copy of Social Selling, to start selling Better, Smarter, Faster, the Social Selling Way." ― Jon Ferrara, pioneer of #CRM, #SocialSelling, CEO of Nimble, founder of GoldMine, @Jon_ferrara
"Social Selling is a timely, relevant, authoritative how-to guide for any salesperson who doesn't want to get left behind. The authors have written a fierce book for salespeople who want to win in today's new, hyper-connected, hyper-social economy." ― Jim Keenan, CEO, A Sales Guy Inc, author of Not Taught, @keenan
"Finally a social selling book that is full of meat, not fluff and buzzwords! A must-read for the sales-focused organization and its team." ― Robert M Caruso, fondalo.com, @fondalo
"A Network gives you Reach... but a Community gives you Power. It's time to stop making excuses, and start bringing in-person social skills to the digital world. The authors not only understand this critical issue, they give you the tools to make it happen." ― Ted Rubin, Social Marketing Strategist, keynote speaker, and CMO of Brand Innovators, @tedrubin
"The biggest problem with social selling is that most people confuse what it should really mean to their business. Using social media as part of your business is one thing, but following the practical advice of this book is what most businesses need if they want to see a return on their social efforts. Having had the chance to not only read the book, but to follow Tim Hughes across social for many years, I put this book at the top of the pile when it comes to useful reads on this topic." ― Daniel Newman, CEO of Broadsuite Media Group, Forbes contributor and author, @danielnewmanUV
"This book lends a competitive edge in the world of social marketing and community building. Prominent social selling entrepreneurs have created a very usable guide for students and practitioners alike." ― C. Wankel, St. John's University, New York --This text refers to the hardcover edition.
About the Author
Tim Hughes is the co-founder of Social Sales Lounge, where he provides training and coaching on social selling.
Matt Reynolds is a technology sociologist, blogger, and mobile software development consultant. He is the co-founder of Social Sales Lounge. --This text refers to an out of print or unavailable edition of this title.
Matt Reynolds is a technology sociologist, blogger, and mobile software development consultant. He is the co-founder of Social Sales Lounge. --This text refers to an out of print or unavailable edition of this title.
Review
"A Network gives you Reach... but a Community gives you Power. It's time to stop making excuses, and start bringing in-person social skills to the digital world. The authors not only understand this critical issue, they give you the tools to make it happen." ― Ted Rubin, Social Marketing Strategist, keynote speaker, and CMO of Brand Innovators, @tedrubin
"Social Selling is a timely, relevant, authoritative how-to guide for any salesperson who doesn't want to get left behind. The authors have written a fierce book for salespeople who want to win in today's new, hyper-connected, hyper-social economy." ― Jim Keenan, CEO, A Sales Guy Inc, author of Not Taught, @keenan
"Finally a social selling book that is full of meat, not fluff and buzzwords! A must-read for the sales-focused organization and its team." ― Robert M Caruso, fondalo.com, @fondalo
"This book lends a competitive edge in the world of social marketing and community building. Prominent social selling entrepreneurs have created a very usable guide for students and practitioners alike." ― C. Wankel, St. John's University, New York
"Tim Hughes is top of the class of #SocialSelling teachers and practitioners. He is unique amongst #SocialSales influencers in that he actually uses social every day to sell more with less work. I loved reading Social Selling because it comes from a true salesperson who works in the business trenches every day. Run, don't walk, to buy your copy of Social Selling, to start selling Better, Smarter, Faster, the Social Selling Way." ― Jon Ferrara, pioneer of #CRM, #SocialSelling, CEO of Nimble, founder of GoldMine, @Jon_ferrara
"Social Selling is a masterwork! At long last, the how-to manual that every sales leader has been hoping for. Pray your competition doesn't read this before you do!" ― Ted Coiné, speaker, author, founder of OPENfor.business, @tedcoine
"The biggest problem with social selling is that most people confuse what it should really mean to their business. Using social media as part of your business is one thing, but following the practical advice of this book is what most businesses need if they want to see a return on their social efforts. Having had the chance to not only read the book, but to follow Tim Hughes across social for many years, I put this book at the top of the pile when it comes to useful reads on this topic." ― Daniel Newman, CEO of Broadsuite Media Group, Forbes contributor and author, @danielnewmanUV
"Social Selling sets the scene beautifully explaining why, in a nutshell, sales is having to evolve for the first time in hundreds of years, thanks to the rise of social media and the always-mobile customer. But this isn't a book about the past; Hughes and Reynolds eloquently explain the future of sales with real takeaways, practical advice and detailed explanations. This book isn't about how to leverage tools to bend the will of the prospective customer: it is about how to build real trust, authority and influence in a world that can see through manipulative sales practices in a heartbeat." ― Stewart Rogers, Director, Marketing Technology, VB Insight, @TheRealSJR
"Hits on every single ideology that leaders at all levels need to hear and understand in order to keep their sales and marketing teams relevant in the digital age. The terminology used in this book is more than just the future of business, it is the now of business, and should serve as a wake-up call before it's too late." ― Jack Kosakowski, Global Head of B2B Social Sales Strategy, Creation Agency, @jackkosakowski1 --This text refers to the hardcover edition.
"Social Selling is a timely, relevant, authoritative how-to guide for any salesperson who doesn't want to get left behind. The authors have written a fierce book for salespeople who want to win in today's new, hyper-connected, hyper-social economy." ― Jim Keenan, CEO, A Sales Guy Inc, author of Not Taught, @keenan
"Finally a social selling book that is full of meat, not fluff and buzzwords! A must-read for the sales-focused organization and its team." ― Robert M Caruso, fondalo.com, @fondalo
"This book lends a competitive edge in the world of social marketing and community building. Prominent social selling entrepreneurs have created a very usable guide for students and practitioners alike." ― C. Wankel, St. John's University, New York
"Tim Hughes is top of the class of #SocialSelling teachers and practitioners. He is unique amongst #SocialSales influencers in that he actually uses social every day to sell more with less work. I loved reading Social Selling because it comes from a true salesperson who works in the business trenches every day. Run, don't walk, to buy your copy of Social Selling, to start selling Better, Smarter, Faster, the Social Selling Way." ― Jon Ferrara, pioneer of #CRM, #SocialSelling, CEO of Nimble, founder of GoldMine, @Jon_ferrara
"Social Selling is a masterwork! At long last, the how-to manual that every sales leader has been hoping for. Pray your competition doesn't read this before you do!" ― Ted Coiné, speaker, author, founder of OPENfor.business, @tedcoine
"The biggest problem with social selling is that most people confuse what it should really mean to their business. Using social media as part of your business is one thing, but following the practical advice of this book is what most businesses need if they want to see a return on their social efforts. Having had the chance to not only read the book, but to follow Tim Hughes across social for many years, I put this book at the top of the pile when it comes to useful reads on this topic." ― Daniel Newman, CEO of Broadsuite Media Group, Forbes contributor and author, @danielnewmanUV
"Social Selling sets the scene beautifully explaining why, in a nutshell, sales is having to evolve for the first time in hundreds of years, thanks to the rise of social media and the always-mobile customer. But this isn't a book about the past; Hughes and Reynolds eloquently explain the future of sales with real takeaways, practical advice and detailed explanations. This book isn't about how to leverage tools to bend the will of the prospective customer: it is about how to build real trust, authority and influence in a world that can see through manipulative sales practices in a heartbeat." ― Stewart Rogers, Director, Marketing Technology, VB Insight, @TheRealSJR
"Hits on every single ideology that leaders at all levels need to hear and understand in order to keep their sales and marketing teams relevant in the digital age. The terminology used in this book is more than just the future of business, it is the now of business, and should serve as a wake-up call before it's too late." ― Jack Kosakowski, Global Head of B2B Social Sales Strategy, Creation Agency, @jackkosakowski1 --This text refers to the hardcover edition.
Product details
- ASIN : B01HS94S44
- Publisher : Kogan Page; 1st edition (July 3, 2016)
- Publication date : July 3, 2016
- Language : English
- File size : 1777 KB
- Text-to-Speech : Enabled
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 196 pages
- Page numbers source ISBN : 1398695319
- Lending : Not Enabled
-
Best Sellers Rank:
#1,095,469 in Kindle Store (See Top 100 in Kindle Store)
- #411 in Social Media
- #555 in Customer Relations (Kindle Store)
- #652 in Social Media for Business
- Customer Reviews:
Customer reviews
4.7 out of 5 stars
4.7 out of 5
105 global ratings
How are ratings calculated?
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzes reviews to verify trustworthiness.
Top reviews
Top reviews from the United States
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Reviewed in the United States on June 16, 2017
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Verified Purchase
This is a sharply written and highly insightful book. If you have found social media a somewhat baffling and perhaps intimidating space (as I have), this is definitely the place to start. You will learn a great deal about its power and best applications. The authors start with some intriguing premises about the value of social networks, build upon them, and show how you can make use of them. This book is clearly and concisely written and an invaluable resource for nearly anybody. Students also will find this an excellent way to understand this field and its applications. I will also add that, as the author of three books, I find this the style and organization admirable.
3 people found this helpful
Helpful
Reviewed in the United States on October 29, 2016
Verified Purchase
Tim has done an excellent job of laying the foundation for social selling (changes in buyer behaviors) and then going on to explain that social selling and traditional selling are really not all that different (same fundamentals but new tools). It is quite obvious that Tim shares his thoughts from a perspective or experience rather than theory. For those sellers who have not yet taken the plunge into social, this book would certainly be a great way to start!
2 people found this helpful
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Reviewed in the United States on September 11, 2017
Verified Purchase
I would imagine others feel as I do ... that we woke up one day and what we thought we knew about "sales" had suddenly begun to change in big ways. I had been hearing rumblings about "social selling" but had no idea how to get started. Tim's book is outstanding. It not only explains how we got here, but all the whys and hows around embracing this brave new world ... and actionable specifics on what we must do now and each day going forward. I can't think of a better teacher or coach. Buy this book and you will jump start your Social Selling immediately. One of the best "sales" books I've ever invested in.
One person found this helpful
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Reviewed in the United States on July 22, 2021
Verified Purchase
This is eye opening for me as a business owner and salesperson. It not only changes the way I will use social media platforms, but also the concepts of sales and marketing and the opportunities for collaboration between the two.
Reviewed in the United States on August 5, 2016
Verified Purchase
Already By Chapter 4 And Book Keeps Getting Better And Better !!! BTW This Chapter In Particular Have Been Extremely Captivating " Controlling Influence " From What It Is.. To Its Structure And The Importance Of " Modelling" . Very Easy To Understand And Every Chapter Holds Great Pieces Of Information. If You Are Interested In Sales And Social Selling This Is The Book For You !!! BTW You Can Follow The Author Timothy Hughes In Facebook To Get Bonus Tips On Sales, B2B & Social Selling.
Reviewed in the United States on August 4, 2016
Verified Purchase
I waited for this one to come along and it was worth the wait. This is a excellent, excellent book from people that actually do what they say. It touches on the foundations of "good" social selling.
There is something for the salesperson/marketer just starting out in their career all the way up to the grizzled social selling person that has been in the trenches for a while. A great read and i have recommended the book to my whole sales and marketing team.
There is something for the salesperson/marketer just starting out in their career all the way up to the grizzled social selling person that has been in the trenches for a while. A great read and i have recommended the book to my whole sales and marketing team.
Reviewed in the United States on January 24, 2018
Verified Purchase
Tim and Matt created a guide how to tame connected economy and use social selling as primary tool in every organization. In my company we have already implemented many ideas of this Two, and guess what ..IT WORKS! I recommend to everyone who want's to stand ahead of the crowd.
Thanks for a great journey with your book...
Pawel Maczka and Bartosz Bredy
Thanks for a great journey with your book...
Pawel Maczka and Bartosz Bredy
Reviewed in the United States on February 20, 2021
Verified Purchase
Concise and focused on execution and lots of useful tips which I liked. I'm not into social really, but I learnt a lot of the importance by working this book. It covers so much things related to social that can help you generate value.
Top reviews from other countries
Janice B
5.0 out of 5 stars
Highly Recommended
Reviewed in the United Kingdom on February 8, 2019Verified Purchase
I have meant to read Social Selling for a long time it has been sitting on my desk for a year, it was the only hard copy book I packed for my 6-week book writing retreat. There is nothing I would dispute in Social Selling. Social Selling is a well written, excellent piece of work that gives you a structured approach to community building.
Social Selling is a book for people new to social selling and those that want to brush up on the subject. I am jealous that I did not write this book because I think Tim and Matt have done an excellent job. Social Selling is a must read if you want to develop your social selling skills or build the community for your organisation through these social selling techniques, you need to look no further. I would highly recommend this book.
Social Selling is a book for people new to social selling and those that want to brush up on the subject. I am jealous that I did not write this book because I think Tim and Matt have done an excellent job. Social Selling is a must read if you want to develop your social selling skills or build the community for your organisation through these social selling techniques, you need to look no further. I would highly recommend this book.
TR
5.0 out of 5 stars
Buy this book
Reviewed in the United Kingdom on September 19, 2016Verified Purchase
Fantastic book. To the point. Explains the why, the how and how to implement. Couldn't recommend this highly enough. Is written also without annoying, unnecessary acronyms and so is also great for anyone who is actually relatively new to marketing and/or social media.
If you've been in marketing in the past and know that you need to re-educate yourself regarding the modern market, this is also the book for you.
I willl be referring back to it time and time again.
If you've been in marketing in the past and know that you need to re-educate yourself regarding the modern market, this is also the book for you.
I willl be referring back to it time and time again.
2 people found this helpful
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IanH
5.0 out of 5 stars
Sound advice that is very pertinent today
Reviewed in the United Kingdom on May 19, 2020Verified Purchase
This book was recommended to me by a friend as being one of the best books on this subject. It is written in 2014 so some of the tech is a little old and the techniques are probably not as "fresh" as they were, BUT, this book can change the way you create conversations and build relationships. We have deployed the techniques within our business and they are having a positive impact.
What makes the book extremely useful is that it is concise and actionable, meaning that with a few short minutes of read (especially for someone with a short attention span like me) you can be picking up tips that will genuinely turn into benefit.
What makes the book extremely useful is that it is concise and actionable, meaning that with a few short minutes of read (especially for someone with a short attention span like me) you can be picking up tips that will genuinely turn into benefit.
5.0 out of 5 stars
Sound advice that is very pertinent today
Reviewed in the United Kingdom on May 19, 2020
This book was recommended to me by a friend as being one of the best books on this subject. It is written in 2014 so some of the tech is a little old and the techniques are probably not as "fresh" as they were, BUT, this book can change the way you create conversations and build relationships. We have deployed the techniques within our business and they are having a positive impact.Reviewed in the United Kingdom on May 19, 2020
What makes the book extremely useful is that it is concise and actionable, meaning that with a few short minutes of read (especially for someone with a short attention span like me) you can be picking up tips that will genuinely turn into benefit.
Images in this review
KEVIN MILNE
5.0 out of 5 stars
Sales is an ever changing platform. You have a choice!
Reviewed in the United Kingdom on November 2, 2020Verified Purchase
This book will help you learn, understand and put in action the fundamentals of social selling.
The skills you have learned to dates in sales are great. Keep them. But get on board with the ever changing digital landscape of social selling. This is where you you want to be, ahead of the game as we move further towards online buying and procurement decisions. Don't sell, tell. Give your audience (once you build it) knowledge, give them a reason to follow what you do, listen to what you say. Become the go to.... this book will align these steps for you.
You have my word..
Kev
The skills you have learned to dates in sales are great. Keep them. But get on board with the ever changing digital landscape of social selling. This is where you you want to be, ahead of the game as we move further towards online buying and procurement decisions. Don't sell, tell. Give your audience (once you build it) knowledge, give them a reason to follow what you do, listen to what you say. Become the go to.... this book will align these steps for you.
You have my word..
Kev
5.0 out of 5 stars
Sales is an ever changing platform. You have a choice!
Reviewed in the United Kingdom on November 2, 2020
This book will help you learn, understand and put in action the fundamentals of social selling.Reviewed in the United Kingdom on November 2, 2020
The skills you have learned to dates in sales are great. Keep them. But get on board with the ever changing digital landscape of social selling. This is where you you want to be, ahead of the game as we move further towards online buying and procurement decisions. Don't sell, tell. Give your audience (once you build it) knowledge, give them a reason to follow what you do, listen to what you say. Become the go to.... this book will align these steps for you.
You have my word..
Kev
Images in this review
Mike Bainbridge
5.0 out of 5 stars
Well positioned guide to social selling.
Reviewed in the United Kingdom on October 16, 2016Verified Purchase
I picked up this book after reading some of Tim's posts on LinkedIn about social selling. I consider myself to be very active on social media, so I was interested to read an approach to developing an online voice, particularly in the selling arena (although I don't work in sales).
This book clearly outlines the benefits of developing a social voice, how you go about it and the various levels of maturity. By developing a clear process for building social maturity in an organisation, you can build an advantage on your competitors. It's well written, clear and explains a good, structured approach to change.
We are living in a digital, online world now. Many sales organisations haven't made the necessary shift to address this change. This book is a great foundation if you need to work out where to start. In the future, all organisations will use social selling to enhance their sales strategy.
This book clearly outlines the benefits of developing a social voice, how you go about it and the various levels of maturity. By developing a clear process for building social maturity in an organisation, you can build an advantage on your competitors. It's well written, clear and explains a good, structured approach to change.
We are living in a digital, online world now. Many sales organisations haven't made the necessary shift to address this change. This book is a great foundation if you need to work out where to start. In the future, all organisations will use social selling to enhance their sales strategy.
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