Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your mobile phone number.
Socialnomics: How Social Media Transforms the Way We Live and Do Business Hardcover – August 24, 2009
|New from||Used from|
The Amazon Book Review
Author interviews, book reviews, editors picks, and more. Read it now
Customers who bought this item also bought
What other items do customers buy after viewing this item?
“A 2010 Finalist for the Berry-AMA Book Prize for the Best Book in Marketing”--This text refers to the Audio CD edition.
From the Author
Thanks for making my book #1 in 8 different languages. Per your (my readers/fans) requests , I've updated and added ten new chapters to the best selling original. I hope you enjoy! --This text refers to the Audio CD edition.
Top customer reviews
The problems I have with this book stem from my perception that the author offers what seem like well pondered conclusions but reveals no data, no research and very little support evidence or hard quantitation so I was left to wonder if these "facts" are based on hard data or on the author's own biases and cheery assumptions.
He seems to talk about the 2008 U.S. presidential election a little too much throughout the book which is a bit annoying for business professionals looking for application and then late in the book Qualman delves into human resource management as related to social media and it just seems to go a bit overboard. Advice like, "[hire young talent and] simply get out of the way because the young talent may be vastly more talented in certain areas" may be accurate but it is so vague and general that it is worthless advice. One assumes he means that because young talent is much more in tune with social media that they will be able to perform better at job functions that have ties to social media, but again, no specifics, no details and no supporting evidence for this claim. It is at these moments in the book that it seems the author is a bit too much of a kool-aid drinking cheerleader simply repeating, "this changes everything." We've heard all the hype already. Now let's get down to specifics. His passion is clear but hard data is lacking.
That being said, the overriding message of this book is important for all business managers who need to understand how social media changes the game and why they cannot wait to embrace the future with social media touching just about every aspect of business and consumer behavior. Qualman makes the case as to why it isn't all going away anytime soon.
I recommend this book for those new to social media or those managers who still need to be convinced that it is the future direction of marketing. If you are already familiar with the space and are looking for advanced "how to" methods and detailed case studies then this is probably not the book for you.
--Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
Socialnomics by Eric Qualman covers a variety of topics from the world of social media, including everything from buy-in to ROI and brand success stories to epic fails. This book takes a nonlinear approach to social media and understands that not every subject will be pertinent to every reader. From the beginning the audience is encouraged to jump around the book and tackle topics most relevant to their everyday life. I began with ROI and then jumped back to a chapter on engagement. The transition was seamless. However I found each chapter I read so informative I did end up reading the book cover to cover when all was said and done. No matter how savvy you are with social media, I can assure you there will be plenty of takeaways from this book.