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Socialnomics: How Social Media Transforms the Way We Live and Do Business Paperback – October 26, 2010
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Praise for Socialnomics
"It's obvious that Erik Qualman's passion is social media."
âDan Heath, New York Times bestselling coauthor of Made to Stick and Switch
"People are hot for social media . . . Erik Qualman says it's about listening first, then selling."
"Erik Qualman has been doing his homework on the social media phenomenon."
âThe Huffington Post
"This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
âSteve Kaufer, CEO, TripAdvisor
"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
âChris Brogan, New York Times bestselling author of Trust Agents and Social Media 101
"Qualman is to social media what Demming is to quality and Drucker to management."
âScott Galloway, Professor, Stern School of Business, NYU
The newly revised and updated guide to the social media revolution!
Welcome to the world of Socialnomicsâwhere consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.
Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
Top customer reviews
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The problems I have with this book stem from my perception that the author offers what seem like well pondered conclusions but reveals no data, no research and very little support evidence or hard quantitation so I was left to wonder if these "facts" are based on hard data or on the author's own biases and cheery assumptions.
He seems to talk about the 2008 U.S. presidential election a little too much throughout the book which is a bit annoying for business professionals looking for application and then late in the book Qualman delves into human resource management as related to social media and it just seems to go a bit overboard. Advice like, "[hire young talent and] simply get out of the way because the young talent may be vastly more talented in certain areas" may be accurate but it is so vague and general that it is worthless advice. One assumes he means that because young talent is much more in tune with social media that they will be able to perform better at job functions that have ties to social media, but again, no specifics, no details and no supporting evidence for this claim. It is at these moments in the book that it seems the author is a bit too much of a kool-aid drinking cheerleader simply repeating, "this changes everything." We've heard all the hype already. Now let's get down to specifics. His passion is clear but hard data is lacking.
That being said, the overriding message of this book is important for all business managers who need to understand how social media changes the game and why they cannot wait to embrace the future with social media touching just about every aspect of business and consumer behavior. Qualman makes the case as to why it isn't all going away anytime soon.
I recommend this book for those new to social media or those managers who still need to be convinced that it is the future direction of marketing. If you are already familiar with the space and are looking for advanced "how to" methods and detailed case studies then this is probably not the book for you.
--Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
Socialnomics by Eric Qualman covers a variety of topics from the world of social media, including everything from buy-in to ROI and brand success stories to epic fails. This book takes a nonlinear approach to social media and understands that not every subject will be pertinent to every reader. From the beginning the audience is encouraged to jump around the book and tackle topics most relevant to their everyday life. I began with ROI and then jumped back to a chapter on engagement. The transition was seamless. However I found each chapter I read so informative I did end up reading the book cover to cover when all was said and done. No matter how savvy you are with social media, I can assure you there will be plenty of takeaways from this book.