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Socionomic Studies of Society and Culture - How Social Mood Shapes Trends from Film to Fashion Hardcover – 2017
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Suppose you could understand why stars who rule the airwaves and movie screens one minute can be catapulted to obscurity the next. And why genres of TV shows become popular overnight. How and why trends fluctuate in the attendance of sporting events; the next big thing in fashion; and the styles, sizes and colors of cars that people buy. With dozens of examples drawn from history, Socionomic Studies of Society and Culture reveals a remarkably simple way to do exactly that. The Socionomics Institute’s tome rewrites the book on what makes pop culture popular. Each chapter unveils how you can understand—and sometimes even anticipate—trends in areas from fast cars to superstars and from sex to the cineplex. Delightfully fun and seriously useful, Robert Prechter and fellow contributors will change your view of the world around you. They empower you to peer around the corner and anticipate a new trend before anyone else does. Whether your interests are reflected in Scientific American, The Wall Street Journal, Cosmopolitan, Rolling Stone or Variety, you will find a wonderfully rich world in the field of socionomics. Are you a professor or student? Special pricing available. Contact the publisher for details at email@example.com or 470.892.2037.
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The book starts with the chapter about the music of the Beatles. For those who are already fans of the band, the detailed analysis of the history of the band and the songs brings new insights. Those who may not be so familiar with the music, the chapter provides a fascinating starting point into the socionomical paradigm, which first may appear strange, but gradually gets more and more evident and apprehensible. It seems that the growth and development phases of The Beatles, as later appears, also other things in the society, follows mathematical patterns associated with the Fibonacci sequins of number series. This might sound a bit like Dan Brown, but still, it is not!
The book contains articles from different writers from all arrays of things in the society, from booze consumption to movie genres, epidemics to fashion and sports. In short: this is book for the readers who are independent thinkers, interested in the questions like what drives man; and why certain things seem to appear and then vanish depending on the times "that are changing"... all the time.
The approach of the book is absolutely fascinating and, I am sure, provides everyone something that you have not thought before.
I enjoyed the book a lot.
Socionomic Studies of Society and Culture
October 15, 2017
Word Count 657
They say that John Wayne can’t act, but who else can do what John Wayne does?
Clint Eastwood in his Playboy Interview, 1974 on his release of Thunderbolt and Lightfoot
In fact, Wayne had won an Academy Award for 1969’s True Grit when he re-invented himself as Marshall Rooster Cogburn.
With that thought in mind, who else does what Robert Prechter does?
He unearthed Accountant Ralph Nelson Elliott and his three steps forward two steps back theory of social behavior.
Where else can one find, a comparison of the Beatles and the stock market?
Who else has attempted to create a time adjusted Dow Jones Index back to the time of the Roman Empire?
And, who else has founded a new academic field of inquiry regarding how things happen as they do?
The term for this new field of inquiry is Socionomics.
Robert Prechter has sold some 200,000 + non-fiction books on the topics of financial and social inquiry.
For those unfamiliar with his work, a bit of background is in order.
His first publication in 1978 was the Elliott Wave Principle. Co-authored with A. J. Frost, the 246 page volume illuminated the findings of a previously obscure market theory named for its creator, accountant Ralph Nelson Elliott.
If the Elliot Wave describes the mechanical action of markets, what is the driver of such action? In a 1985 cover article in Barrons, Prechter suggested that social mood is the driver of cultural trends. This led to the publication of what might best be termed, a virtual five-volume encyclopedia regarding social mood and its ramifications. A concise introduction to the theory is found on the Basics tab at www.socionomics.net.
His monthly publication, the Elliott Wave Theorist, as well as other publications of Elliott Wave International have explored numerous applications of this social mood theory to real life events. This led to the publication of the five-volume series beginning in 1999, starting with The Wave Principle of Human Social Behavior and the New Science of Socionomics. The New Science volume laid out the theory providing concrete examples in practice. One might say the next four volumes constitute an encyclopedic application of socionomics across a variety of fields.
Pioneering Studies was published in 2003, the Socionomic Theory of Finance in 2016, and now Socionomic Studies of Society and Culture, and a final fifth volume, Socionomic Causality in Politics.
With that background in mind, what does Society and Culture add to the expanding field of inquiry into social mood? The volume is divided into eight parts written by multiple authors. I would agree with the comment in the forward that the articles have been re-edited for social mood clarity. The Parts and contents thereof are arranged in a logical order. Part 1 covers various entertainers and public personalities between 2010 and 2016.
The presence of positive or negative mood determines the success of both television and movie productions. Positive mood resulted in I Love Lucy in the 1950s. Negative mood after the stock market top in 2000 brought us Breaking Bad.
Successive sections address Construction Projects, Transportation, Industrial Safety, Business and Trade, Epidemics, and finally Fashions and Passions. The entries total eighty chapters in all.
This volume serves as both practical examples and perhaps kick-off points for new researchers to examine how mood drives everything from construction to fashion.
In summary this volume joins the others in fleshing out applications across finance, society, and politics. Researchers in almost any field will find an application of how social mood activates social change. That is to be expected from the John Wayne of Social Inquiry, Bob Prechter.
Full Disclosure - Dennis Elam PhD CPA Associate Professor Texas A & M University San Antonio presented at the 2016 Social Mood Conference in Atlanta. He writes and presents research using social mood as the driver of events including financial regulation.
The book opens with a complete history of the Beatles and their music. As a reader whose life is coeval with that of the author, Robert Prechter, I felt the emotional impact of the theory as embodied in the lives and stardom of the most iconic musicians of our times. As always, Prechter carefully diagrams the detailed correlation between the up and down story of super-stardom that propelled a group of hard working young musicians who captured the social moods of their era.
The bell weather proxy for social mood is the familiar Dow Jones Industrial Averages in graphical format. The story is easy to follow, both because it is highly visual and because the events chronicle my own adult life. Eight additional profiles follow, detailing the careers of stars from John Denver to Frank Sinatra. The follow up section is sure to engage any movie buff, as we read about the socionomic explanation for films ranging from horror to Christmas programming. Of particular note are a couple selections that deal with Disney’s animated feature movies and cartoons in general.
The next four parts give several off beat visions of business and commerce, including a great piece on social mood and roller coasters. You will read about the cyclic consumption of sugar and candy and the true genesis of the woes of our educational system, public and private.
Just when I was adjusting to the wide range of matter that is explained by socionomic theory, the book suddenly veers into murder, epidemics, and serial killers. The ten selections from this part of the book will amaze and edify any medically minded reader.
The book closes with a fusillade of twenty studies connecting stocks and sex, climate change and herding behavior, and the fluctuating popularity of baby names.
Whatever your tastes, however specialized your interests, you will find a tremendous wealth of thought-provoking analysis in this book. The articles flow smoothly from first to last. They are easy to read and succinct in making their point. You can sip like a hummingbird or (as I did) gulp down the entire book like an alligator. This is one book you will return to over and over. Don’t miss out, get with the times and discover the true nature of the effects of social moods on modern (and ancient) history.
Professor of Graduate Business Studies
Kingston University and International American University