- Audio CD
- Publisher: The VASS Company (November 1, 2001)
- ISBN-10: 0962961019
- ISBN-13: 978-0962961014
- Package Dimensions: 5.6 x 4.9 x 0.9 inches
- Shipping Weight: 7.2 ounces
- Average Customer Review: 41 customer reviews
- Amazon Best Sellers Rank: #3,180,026 in Books (See Top 100 in Books)
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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
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The methods were not tips that I've heard before, or seen on blog posts.
Perhaps, it is one of the most cutting-edge books in sales tactics.
I have a new way of persuading, and it will serve me well.
Recommended... in secret.
Buy it, read it, benefit from it. It is a great great book.
Beginning with an easy-read explanation of why hard selling is, in our day and culture, so much less successful than soft selling, Vass then concisely explains, with rare style and clarity, the step-by-stop process of successful, client-centered selling. Beyond his presentation of each topic, he makes each his point even clearer with sample dialogs. At the end he gives a review, revisiting his process, section by section, from the viewpoint of creating a personalized sales playbook, a process that of itself would be worth the price of the book for most sales folk.
This book - and the resulting playbook - will be by my side not only for every sales interaction that I have in the future, but also in my coaching of clients who are not as successful in sales as they would wish to be.