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Soft Skills. Hard Returns.: Communicate. Persuade. Win. by [Bob Musial]

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Soft Skills. Hard Returns.: Communicate. Persuade. Win. Kindle Edition

5.0 out of 5 stars 1 rating

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Editorial Reviews

About the Author

In interviews, I've been referred to as a "Biz-Developer "Whisperer," with a little humor thrown in.That sounds about right. 40+ years of hard and soft skills experience in business development, sales, advertising, marketing and customer service experience has enabled me to generate over 160 million dollars in new and recurring revenue, spanning a wide spectrum of business categories. Those skills have been tempered with both a strategic and practical approach to helping clients solve problems by putting their needs first. I also try to make sure there's a little fun sprinkled in the process as well.

So far ... it seems to be working.

Product details

  • ASIN ‏ : ‎ B07KX2D8K8
  • Publisher ‏ : ‎ StreetSmart Business Development, LLC (November 26, 2018)
  • Publication date ‏ : ‎ November 26, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 23118 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 245 pages
  • Customer Reviews:
    5.0 out of 5 stars 1 rating

About the author

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In interviews, I’ve been referred to as a "Biz-Dev Whisperer,” with a little humor thrown in. That sounds about right. 40+ years' worth of hard and soft skills experience in business development, sales, advertising, strategic marketing, and customer service have enabled me to generate the equivalent of $300+ million in new and recurring revenue in today's market, spanning a wide spectrum of business categories. Everything from startups to Fortune 50 companies. Those skills have been tempered with a strategic, practical approach to helping clients solve problems by putting their needs first.

And why the humor? Because when it’s relevant, topic-related levity helps to make the whole business development experience, communication process, takeaways, and outcomes more memorable.

So far ... it seems to be working.

Customer reviews

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Top review from the United States

Reviewed in the United States 🇺🇸 on December 15, 2020
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