- Series: Marketing/Sales/Advertising & Promotion
- Hardcover: 224 pages
- Publisher: McGraw-Hill Education; 1 edition (September 22, 1994)
- Language: English
- ISBN-10: 0786303158
- ISBN-13: 978-0786303151
- Product Dimensions: 7.8 x 1 x 9.5 inches
- Shipping Weight: 1.5 pounds (View shipping rates and policies)
- Average Customer Review: 4.2 out of 5 stars See all reviews (63 customer reviews)
- Amazon Best Sellers Rank: #238,848 in Books (See Top 100 in Books)
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Solution Selling: Creating Buyers in Difficult Selling Markets Hardcover – September 22, 1994
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Solution Selling is the most comprehensive sales and sales management process available today. Mike Bosworth has the best understanding of sales process in corporate America.''--Fisher, Jeffrey M. "Vice President, Symix Computer Systems "
Solution Selling is an excellent vehicle to teach new salespeople critical sales skills and allow experienced salespeople to fine tune their skills. Solution Selling is the best methodology I've seen for placing emphasis on business issues rather than product.''--Gorshi, Dan "Sales Manager, AT&T Global Business Communications Systems "
From the Back Cover
When products or services are hard to describe, intangible, have long sell cycles, or are expensive, chances are they're difficult to sell. In situations like this, conventional sales techniques not only don't help, they may in fact hinder success. Solution Selling is a process to take the guesswork out of difficult-to-sell, intangible products and services. It enables sellers to make the way they sell as big an advantage as their product or service. After reading this book, salespeople and sales managers will be able to use a well-tested model that guides them through the process of selling. No more smoke and mirrors, blind luck, or high-pressure selling. Just a step-by-step system that ensures a higher rate of success for salespeople and a higher probability that the buyer's expectations will be met.
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Top Customer Reviews
HOWEVER, in order for these ideas to actually be effective, you must plan on implementing the ideas and putting in a lot of work. Bosworth shows you, tells you, gives you an outline, gives you specific questions and just about anything else you could need to be successful after implementing his process. But this is not a book you can simply read and be successful. It takes practice, practice, practice.
Since I have institued his process in my selling (and I STILL practice the process), my sales calls have dramatically improved. Most notibly, Bosworth shows you how to position yourself and ask questions in such a way so that the customer feels in control of the process. I actually have had prospects close themselves.
The ideas and plans in 'Solution Selling' require a great deal of hard work for the sales person to implement, but trust me, it will pay off. Not only that, if you love sales like I do, it will help sales be fun again.
As CEO of an internet language translation startup, Worldlingo.com, we didn't have any established sales processes or procedures. So I figured lets do what successful sales organizations do - hence the request for advice.
Anyhow to cut a long story short, he frequently referenced this book and the process contained therein. Here are some of the key things he mentioned:
- Many top sales people tend to intuitively follow this Solution Selling process, but many other sales people work just as hard but do not achieve the same results. This book guides those others through a proven sales process.
- As a CEO you need to be able to accurately forcast sales, but traditional "pipelines" are not very accurate. The framework laid out in this book will give you a much better guide.
- This framework will make it much easier to identify where sales people are tripping up and help them to improve that part of their performance.
- Shows you how to apply lessons from your existing customers to improve your selling efforts.
So I read the book and found it every bit as good as my friend said it was. We are going to adopt this Solution Selling methodology at Worldlingo.com and think it will provide a solid foundation for our sales group.
I gave it 4 stars rather than 5, because I thought the last quarter of the book which focused on case studies was not as good as it could have been.
But the first three quarters was very good.
Solution Selling is to Selling the same as Do It Marketing is to Marketing... Simply some of the Best Advice out there.
I am an experienced consultant who has just taken on sales and market development responsibilities within my company. I had a definite idea of what sales meant, and I was not at all sure that I liked it. One of my colleagues recommended Solution Selling as a good book to help build some perspective on my new position.
Many people talk about solution sales, but when you come right down to it they do little more than attempt to move hardware. I was delighted to see the same techniques and skills that I use in consulting coming back as the sales skills in the Bosworth book. His steps and tools seem both intuitive and logical.
I have a feeling that this is a book that I will be going back to in the coming year!
However, it is entirely possible that had I read this before reading Spin Selling, I would have gained more from this, and hence liked it more.
Most Recent Customer Reviews
Gets the ball rolling for thinking, though.Read more