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Solving Problems with Design Thinking: Ten Stories of What Works (Columbia Business School Publishing) Hardcover – Illustrated, September 3, 2013

by Jeanne Liedtka (Author), Andrew King (Author), Kevin Bennett (Author)

4.4 143 ratings

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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark's The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie's Designing for Growth: A Design Thinking Tool Kit for Managers.

Print length

232 pages
Language

English
Publisher

Columbia Business School Publishing
Publication date

September 3, 2013
Dimensions

6 x 0.69 x 9 inches
ISBN-10

0231163568
ISBN-13

978-0231163569
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Editorial Reviews

Review

In a clear and simple style, this book shows how design thinking has been applied successfully to address complex and different problems in a variety of organizations, both for- and not-for-profit. The ten case studies provide creative and innovative applications of design principles and supply sufficient detail of use to aid readers in their own planning processes. Solving Problems with Design Thinking provides depth of value to the graduate professional classroom while being simple and clear for immediate use by managers.--Toni Ungaretti, Johns Hopkins University

Jeanne Liedtka is dedicated to bringing design concepts and theory down from the stratosphere into the hands of managers tackling everyday problems. She and her coauthors achieve just this in "Solving Problems with Design Thinking". Read it once for inspiration and encouragement. Then go back to its pages time and time again for models, tools, lessons, and stories that will transform design thinking into a powerful asset for you.--Roger Martin, Dean of the Rotman School of Management, University of Toronto

This book offers a solid, in-depth look at the power of design thinking to solve organizational problems. Better yet, through real-life examples, it demonstrates a far more important skill: how to uncover the more urgent problems lurking beneath the surface. The authors brilliantly reveal how the design mindset can permeate -- and then transform -- an organization.--Daniel Pink, author of "Drive and To Sell Is Human"

About the Author

Jeanne Liedtka has been involved in the corporate strategy field for more than thirty years. She has served as associate dean of the MBA program at the Darden School of Business, executive director of the Batten Institute for Entrepreneurship and Innovation, and chief learning officer at United Technologies Corporation.

Andrew King has a faculty appointment to the Darden School of Business as a research associate for the Batten Institute.

Kevin Bennett has worked for organizations ranging from technology start-ups to government institutions and is currently manager for marketing and partnership development at Personal, a technology start-up in Washington, D.C.

Product details

Publisher ‏ : ‎ Columbia Business School Publishing; Illustrated edition (September 3, 2013)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 232 pages
ISBN-10 ‏ : ‎ 0231163568
ISBN-13 ‏ : ‎ 978-0231163569
Item Weight ‏ : ‎ 2.31 pounds
Dimensions ‏ : ‎ 6 x 0.69 x 9 inches

Best Sellers Rank: #221,547 in Books (See Top 100 in Books)
- #110 in Industrial & Product Design
- #667 in Decision-Making & Problem Solving
- #2,439 in Business Management (Books)

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4.4 143 ratings

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Jeanne Liedtka
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Jeanne Liedtka is a Professor of Management at the Darden Graduate School of Business at the University of Virginia. Formerly the Executive Director of the School’s Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, Jeanne has also served as Chief Learning Officer for the United Technologies Corporation (UTC), headquartered in Hartford, Connecticut, and as the Associate Dean of the MBA Program at Darden. Jeanne’s current teaching responsibilities focus on design thinking, innovation, and organic growth in the MBA and Executive Education Programs at Darden.
Jeanne’s current research interests focus on exploring how design thinking can be used to enrich our ability to create inclusive strategic conversations about organizational futures. Her book, The Catalyst: How You Can Lead Extraordinary Growth, co-authored with R. Rosen and R. Wiltbank, was based on a three year study of operating managers who excelled at producing revenue growth in mature organizations. Published in March 2009, The Catalyst was named one of Business Week’s best innovation and design books of 2009. Her most recent book, Designing for Growth: A design toolkit for managers was published in June, 2011.
Jeanne joined Darden in 1989, having received her DBA in Management Policy from Boston University and her MBA from the Harvard Business School. She has been involved in the corporate strategy field since beginning her career as a strategy consultant for the Boston Consulting Group.
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Andrew King
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Kevin B. Bennett
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4.4 out of 5

143 global ratings

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Unitive News Reporter

Excellent for Individuals as well as "Big Company" politics

Reviewed in the United States on September 22, 2013

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First, this is a GREAT little book on Kindle or your Amazon cloud-- the publishers/ authors knew better than to use mice sized illustrations, formulas that get slaughtered, etc. on e-readers. The little "essence" curve diagram for design thinking, for example, (based on the more expensive and thorough previous text like books by these authors) is large, crisp, and nicely embedded in the Kindle page spread about asking the four DT "Whats" about what is, what if, what wows and what works.

In the sense of Gail Fairhurst's powerful framing book ( The Power of Framing: Creating the Language of Leadership ) this little book contains illustrative stories about how the frame of "design thinking" (a combination of creativity, customer research, engineering and marketing all rolled up into a strawman "how designers think" model) make folks like Apple successful.

This is where I start to differ a little with the publisher's promos. The book, in promo, comes off as a "big company" text-- how to get around the politics of managers not thinking they are creative and selling new and innovative ideas to "execs." Well, frankly, this book and frame work just as well if you're an infopreneur wearing the design, management, accounting and distribution hats on different days in a one person writing, software development, consulting, etc. company! This book is a kindof "lab" for the lectures of the author's other fine, larger texts on design thinking, as it cuts right to the chase of real world stories (also a DT technique!). Frankly, I've read all three books in the series and will opine that this one is fine to grok the whole idea.

There are fads like one minute manager etc. that writers make up and become "trendy." DT could be seen in that frame, but so could the iphone, so... don't dismiss it because it DOES have elements of let's create a neologisim and hope people buy it. There are legitimate and helpful new angles/ frames whether you're a brilliant design creative framing into finance or vice versa. As an Engineer, I see fellow creatives - design engineers in my field who don't "believe" they have a creative bone in their body, yet they do what this book calls design thinking all day long.

This book kicks in when you leave the most efficient design pattern in OOP and start considering the user interface. Of course the specific best of breed book in that field is Cooper ( About Face 3: The Essentials of Interaction Design ), but this is a close second at the 30,000 foot view scale, with variety that includes a wide array of products and ideas, and tangentially, even services.

For the price on Kindle, and the new frames it opens up, highly recommended.

11 people found this helpful

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Ron Benza

Thorough review of Design Thinking in Practical Terms

Reviewed in the United States on March 7, 2014

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The ten case history way of reviewing Design Thinking is masterful and beautifully bridges the gap between theory and practical application. Only critique is what I expected to be the crowning case--#10 Intuit--could use a rewriting. It needs to be told as a story as are the other nine cases to better involve the reader. But that is a minor flaw and does not diminish the power of this book. It is excellent.

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Michael Gastin

Good insights through case studies, but lacks metrics

Reviewed in the United States on March 2, 2015

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Decent set of design-thinking case studies. It suffered from a lack of metrics, meaning it would have been nice to get an idea of the impact these projects had other than, "We got people really excited and talking about X" or "Now our whole team is committed to this approach." Those are fine, but I think for design thinking to be taken more seriously by the business community, it has to at some point demonstrate its value quantitatively. I would have given five stars if the case studies included proper measurement.

6 people found this helpful

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Alan Gordon

Jeanne Liedka's book is a practical guide-book as to how ...

Reviewed in the United States on November 28, 2015

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Jeanne Liedka's book is a practical guide-book as to how to initiate innovation. Others provide the theory behind design thinking. Jeanne guides readers as to how the theory is put into action. If you appreciate Roger Martin's contributions to leadership, you will be greatly assisted by Jeanne's ability to show how it works.

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Mark P. McDonald

The first two chapters are great, then it bogs down a bit

Reviewed in the United States on June 6, 2014

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Design thinking is one of the those things that define the future of management and business and therefore it is critical to understand and apply. This book starts out doing perhaps the best job of explaining Design Thinking in a clear and understandable way. That makes the first first 15 pages among the best I have read on the subject.

The books idea to illustrate the application of design thinking in a varied set of situations is also excellent. Unfortunately this is where the book bogs down as the cases focus more of explaining what people people did in narrative form rather than showing how design thinking helped solve the problem. This leads to case chapters which make up the majority of the book that are illustrative and a bit heavy without being incisive.

This makes Solving Problems with Design Thinking more of a secondary book to read rather than the place to start to understanding design thinking. I would recommend Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
by Tim Brown as a good place to start. Also Service Design: From Insight to Implementation by Andy Polaine, Lavrans Løvlie and Ben Reason is another book that is a great place to start.

20 people found this helpful

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Jeffrey Heilbrunn

Required Reading

Reviewed in the United States on October 11, 2013

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The essence of the book gives you a paradigm for thinking. I used the paradigm in a recent MBA business policy class along with the Ten Types of Innovation. Try using the basic concepts in the design of innovation in all parts of the business. For this I give it Five Stars.

5 people found this helpful

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Carlos Henrique Lobao Pegurier

the book is useful because it describes objective exemples from real life of ...

Reviewed in the United States on February 29, 2016

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As a big fan of Design Thinking, the book is useful because it describes objective exemples from real life of different organizations, from different sectors, of how they used design thinking to solve real life problems.

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Thomas-James C.

Great book, got me thinking.

Reviewed in the United States on January 7, 2018

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Design thinking is something I have been thinking about for a long time, and learning how to apply it, even in my limited capacity, is thrilling. Great book, worth a read whether you’re a C-level executive or a new hire.

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Prenzelberg

Design Thinking praxisorientiert

Reviewed in Germany on August 21, 2022

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Schöne Ergänzung zu manchem eher theoretischen Werk zum Design Thinking: 10 Anwendungsfälle aus der Praxis dieser agilen Methode, die neben Scrum und Kanban zu den bekanntesten im Spektrum des agilen Projektmanagements zählt.

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Sophie Janett

Nice format and easy to read

Reviewed in France on October 24, 2019

Verified Purchase

I had to buy this book for a class called business decision support

M. Boustani

Excellent book for an introduction to Design Thinking!

Reviewed in Canada on February 16, 2015

Verified Purchase

If you are in Design Thinking then this book is meant for you.
Very simple and clear to understand.
The authors took care of covering an excellent angle: how to motivate readers/learners to get familiar to the principles of design thinking.
I would recommend it if you are curious and interested to discover what DT can do for you.

rajesh

Worth A Buy! Good book to open up your mind to possibilities

Reviewed in India on April 17, 2016

Verified Purchase

Good book, like it already though I have completed reading only the first 3 case studies.
Good book to open up your mind to possibilities with real world examples that I found easy to relate to my work.

2 people found this helpful

Jay

Good Quality Pages

Reviewed in India on June 19, 2020

Verified Purchase

Geniune and good quality pages. Will update on the content soon.

One person found this helpful

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