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Sony BRAVIA KDL-40EX500 Series 40-Inch LCD TV, Black (2010 Model)

4.3 out of 5 stars 54 customer reviews
| 6 answered questions

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  • 40-inch HDTV with Full HD 1080p resolution and Motionflow 120Hz technology for smooth motion
  • Motionflow 120Hz technology for smooth motion; BRAVIA Engine 2 fully digital video processor optimizes color and contrast
  • Ambient Sensor adjusts color based on room light; automatic increase or decrease in backlight brightness based on room's lighting conditions
  • Inputs: 4 HDMI, 2 component, 2 composite, 1 PC, 1 USB, 1 optical digital audio output
  • Includes removable stand; measures 39.1 x 25.1 x 10.25 inches with stand
1 used from $599.99
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Technical Details

  • Child Lock
  • Sleep Timer

Product Description

Product Description

Experience Full HD 1080p, incredible contrast and sharp, vibrant images with the Sony BRAVIA EX500-Series HDTV. Features incredible motion performance so you enjoy crisp, fluid motion during fast-action scenes plus LightSensor Technology that automatically adjusts brightness based on a room’s lighting.


An impressive centerpiece to any entertainment system, this 40-inch BRAVIA EX500 Series HDTV (model KDL-40EX500) combines a clean design with cutting-edge features. You'll enjoy Full HD 1080p picture quality as well as exceptionally smooth motion in fast-action sports scenes, movies and games thanks to integrated Motionflow 120Hz refresh rate technology. Plus, Ambient Sensor and LightSensor technologies automatically adjust the color and brightness based on your room's lighting to ensure you'll always get the best possible picture.

The BRAVIA EX500 Series HDTV with Full HD 1080p picture quality.

Connect your BRAVIA Sync compatible devices and enjoy convenient operation and control using one remote. Other features include 6 HD inputs (4 HDMI, 2 component), a USB port for photo, music, and video playback on the TV, and VESA compliant wall mounts.



BRAVIA EX500 Series HDTV remote

See a comparison of all Sony HDTV models below.

Key Features

Full HD 1080p Resolution: Experience Full HD 1080p picture quality, the highest at-home resolution, and take full advantage of HD sources like a Blu-ray Disc Player or PlayStation3 gaming console via the 16:9 wide screen panel (1920 x 1080).

Motionflow 120Hz Technology: Experience smooth motion detail and clarity with Motionflow 120Hz technology. Motionflow 120Hz technology doubles the frame rate from the standard 60 frames per second and applies Image Blur Reduction technology to deliver a crisp, fluid and realistic viewing experience during fast-action scenes.

LightSensor Technology: Automatically increase or decrease the level of brightness of your TV's backlight based on a room's lighting conditions with the integrated LightSensor technology. Dim the lights to watch a movie and the sensor dims the backlight, which also helps reduce unnecessary power consumption.

Ambient Sensor: Get a natural looking picture whether you are watching movies late at night or playing video games during the day with an Ambient Sensor that automatically adjusts the picture color based on a room's lighting.

BRAVIA Engine 2: Enjoy sharp, vibrant, life-like images while optimizing color and contrast and significantly reducing noise with the BRAVIA Engine 2 fully digital processor.

6 HD Inputs: Get versatile HD connection options with 6 HD inputs, including 4 HDMI inputs to connect a Blu-ray Disc player, PlayStation3 gaming console or any other HDMI-capable equipment. Two HD component inputs provide added HD-capable connectivity, while a PC input (HD-15 pin) lets you use your HDTV as a computer monitor.

24p True Cinema: Movies consist of 24 images per second, and cannot be faithfully reproduced on conventional televisions, resulting in unnatural, jerky movements. But 24p True Cinema displays the 24 progressive images as they should be, in the same sequence as the original film source. Now, you can recreate the visual clarity of cinema-quality movies in the comfort of your own home.

USB Input: Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.

BRAVIA Sync Compatible: Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control.

VESA-compatible hole spacing uses an industry-standard mounting-hole pattern that can be used with VESA-compliant mounting brackets, taking the guesswork out of selecting the proper hardware for hanging your TV on the wall.


Key Specifications

  • Screen size: 40 inches
  • CineMotion Reverse 3:2 Pulldown Technology: Yes
  • 24p True Cinema Technology: Yes
  • 3D Comb Filter: Yes
  • Live Color Technology: Yes
  • Auto Picture Setting w/ HDMI: Cinema, Photo, Graphics, Game
  • Speakers: 2x 10W (20 watts of total power)
  • 5.1 Channel Audio Out: Yes
  • Dolby: Dolby Digital
  • USB Applications: Photo Viewer (jpeg), Music Player (mp3), Video Player (mpeg1), Video Player (mpeg2 TS)
  • Tuners: ATSC, NTSC, Clear QAM
  • VESA wall mounting pattern: 300 x 300
  • Warranty: 1 year labor and parts
  • TV with stand: 39.1 x 25.1 x 10.25 inches (WxHxD); 36.2 pounds
  • TV without stand: 39.1 x 23.6 x 4 inches (WxHxD); 31.3 pounds
  • What size TV should you get?
  • HDMI: 4 (2 side, 2 rear; HDMI PC input capability)
  • Component: 2 (rear)
  • Composite A/V: 2 (1 side, 1 rear)
  • RF: 1 (rear)
  • USB 2.0: 1 (side)
  • PC input (15-pin, D-Sub): 1 (rear)
  • Analog audio inputs: 4 (1 side, 3 rear)

What's in the Box

BRAVIA EX500 Series HDTV, remote control (with batteries), AC power cord, table top stand, operating instructions

Learn More

HDTV Size chart
Which Size HDTV is Right for My Room?
With standard-definition TVs, the rule used to be that viewers would feel comfortable watching a set from a distance of 3 to 6 times the screen size in inches. With HDTV, the resolution is so much better that you can sit closer to a larger TV without noticing the pixels. So with HDTVs, the rule tends to be you can sit anywhere from 1.5 to 3 times the screen size (in inches) for the best experience.

If you know the size of the room you have already, where you want to sit, and where your new HDTV should go once you get it, you can figure out the size HDTV you should get.

  • Minimum size = Viewing distance/3
  • Maximum size=Viewing distance/1.5

Sony HDTV Comparison

Series: BX300 EX308 EX400 EX40B EX500 EX600 EX710 HX800 NX700 NX810
Models: 32" 22" 32", 40" 32", 40" 32", 40",
46", 55",
32", 40",
32", 40",
46", 55"
40", 46",
40", 46" 46", 55",
Panel type LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) LCD (CCFL) Edge LED Edge LED Dynamic
Edge LED
Edge LED Dynamic
Edge LED
HD 720p -- -- -- -- -- -- -- --
Full HD 1080p -- --
3D ready -- -- -- -- -- -- -- Yes -- Yes
Video processing Engine 2 Engine 3 Engine 2 Engine 3 Engine 2 Engine 2 Engine 3 Engine 3 Engine 3 Engine 3
Motionflow -- -- -- -- 120Hz -- 120Hz 240Hz 120Hz 240Hz
Ambient Sensor -- -- --
Lightsensor -- -- -- -- -- -- -- --
Internet Video -- Ready -- Ready -- -- Ready
Internet Widgets -- -- -- -- -- -- -- --
DLNA -- -- -- --
Wireless LAN -- Ready
(w/ dongle)
-- Ready -- -- Ready Ready Integrated Integrated
Ethernet -- -- -- --
Blu-ray Disc Player -- -- -- -- -- -- -- -- --
HDMI 2 4 4 3 4 4 4 4 4 4
Component (Y/Pb/Pr) 2 2 2 2 2 2 2 2 1 1
Composite A/V 1 2 2 2 2 2 2 2 2 2
Digital audio output Optical Optical Optical Optical Optical Optical Optical Optical Optical Optical
PC (DSub) 1 1 1 1 1 1 1 1 1 1
HDMI PC input
USB 2.0 port 1 (svc only) 1 1 1 1 1 1 1 1 1
MP3 playback --
JPEG playback --
MPEG 1/2 video playback -- -- -- -- -- -- --
MPEG 4/AVCHD video playback -- -- -- --
TV Guide onscreen -- -- -- --


Product Information

Technical Details

Brand Name Sony
Item Weight 31.3 pounds
Product Dimensions 39.1 x 4 x 23.6 inches
Item model number KDL-40EX500
Color Name Black
Specification Met Energy Star
Special Features Child Lock, Sleep Timer

Additional Information

Customer Reviews
4.3 out of 5 stars 54 customer reviews

4.3 out of 5 stars
Best Sellers Rank #147,531 in Home Theater (See top 100)
#1,770 in Electronics > Televisions & Video > Televisions > LED & LCD TVs
Shipping Weight 41.5 pounds
Domestic Shipping This item can only be shipped to the 48 contiguous states. We regret it cannot be shipped to APO/FPO, Hawaii, Alaska, or Puerto Rico.
International Shipping This item is not eligible for international shipping. Learn More
Date First Available April 18, 2005

Warranty & Support

Product Warranty: For warranty information about this product, please click here


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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

By T. Miller on March 14, 2010
After pretty much researching TVs to death, we purchased the Sony Bravia EX 500 and couldn't be happier. We wanted a 40" TV because it would fit nicely in our TV Armoire cabinet. I throw value into the equation, so I don't hesitate to give this 5 stars.

1) Crystal clear 1080p HDTV broadcast and BluRay performance.
2) The voice clarity comes through incredibly clear. I used to have to crank up the volume much higher to understand conversations on movies and TV shows.
3) The standard definition comes in much better than our old 720p HDTV, but we spend most of our time on the HDTV channels.
4) You'd be hard pressed to tell the difference between this TV and those costing twice as much for the same size.

1) This is minor, but I'll keep it honest. Jutter is noticeable in faster moving camera pans and action, but hardly on BluRay which has me wondering how much has to do with the frequency of the broadcast vs. the TV. We watched "Iron Man" on the BluRay and it looked great.
2) It's rated at 150k:1 contrast ratio which pales in comparison to the 2MM:1 and higher on LEDs and Plasmas.

In summary, we're very happy with the performance of the Sony Bravia EX 500. At present, I don't know if there's a better combination of price and performance. We're value conscious, so we're extremely satisfied with this purchase.
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Verified Purchase
I would have sent this TV back but for another review. I found the picture WAY too dark, but I'd read a review saying that this was due to the TV being shipped with Auto-Contrast turned on. On this model it's called "Ambient Sensor". Go to Menu/Settings/Picture/Ambient Sensor. Turn it off and the picture is as bright and crisp as you could want. "Ambient Sensor" is the last of the Picture options. It does not appear when Picture is first selected. It is necessary to scroll down to the end (or, equivalently, up one) to access it.

That done, I had a bright, crisp picture, but there was something still not quite right. For lack of anything else to try, I checked the settings on my L series 32" Sony HDTV that this is replacing and found that the settings were different. After setting Scene Select to General, I set this 40" TV to the settings on the 32", namely, Backlight to 8 and Picture to 90. The resulting picture is nothing short of incredible!!


Added in edit: The more I view this TV, the more I like it. The HD picture has a 3D quality to it, even though this is not a 3D set.

The more I use it, the more I HATE the remote! It makes one wonder whether the engineers who designed it ever tried using it. You can see a picture of it about 1/3 of the way down the page, on the left. Like every other remote, it has a button surrounded by a ring: press the top of the ring to go up, the bottom to go down, the right side to move right, the left side to move left. All well and good...so far. The problem is the ring of buttons that surrounds it.
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This is the second Sony LCD HDTV I have. My other is the KDL-40Z4100. Sony provides high quality for the price.

I use rabbit ears to get over the air signals, and it pulls in all the stations available. The picture is crisp, and in watching a DVD (up converted) of The Dark Knight, I noticed no loss of resolution during fast scenes. I haven't had a chance to watch a Blu-Ray on it yet. I have a Sony Blu-Ray player, so it syncs nicely.

The downside? Well, when you turn it on, you get a chime sound. The plus is that is is fast in going between channels, although the favorites only hold the last 10 channels, and the remote leaves a lot to be desired. Other than the number buttons, the buttons are a bit small and crowded. Not sure why it has an ON button on the back side, as well as in the expected place. The remote for my KDL-40Z4100 is far better.

The sound is all right; nothing to really write home about.

I have it in a room where the light levels will change quite a bit, and so far have not noticed any issues. There is a light sensor that is supposed to help adjust the picture to ambient light levels. One can select different picture settings (movie, general, etc.) but I haven't found a need to select those.

The set looks good, and it has a swivel base.
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I purchased this TV after I ran into problems with THREE Samsung LN40C650's. The Samsungs all had terrible backlight bleeding and flashlighting and was totally unacceptable to say the least.

I spent countless hours at Best Buy after I changed my mind about Samsung TVs and this Sony TV was in the running with the LG 42LD550.

Upon comparison of the two, I noticed the Sony did seem to have slightly better PQ and it seemed to handle motion and patterns better than the LG. On the flip side, the LG does have an extra 2" of screen, internet features and the menu settings were slightly more customizable than the Sony.

Ultimately, I decided that the PQ was most important and though the internet features would be nice (with the LG) I could always connect my laptop or Roku (via HDMI).

The TV was shipped via UPS and arrived with the box in near perfect condition. I allowed sufficient time for the TV to warm up and at the end of the day, I assembled the stand and hooked up the TV to my desktop computer via VGA.


Assembly was quick and effortless, but I have to mention that the quality of this TV compared to the Samsung is definitely lacking. Everything is made of plastic...from the stand to the remote and to the TV. The Samsung stand is made from about 9 lbs of glass and metal and the back of the Samsung TV is made from metal. The only thing plastic on the Samsung is the bracket that attaches the TV to the stand, but this plastic is about 1/2" thick and is actually more rigid than the little bit of metal Sony used for the bracket that attaches the TV to the base of the stand.
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