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Sony Bravia XBR KDL-52XBR4 52-Inch 1080p LCD HDTV

3.6 out of 5 stars 120 customer reviews
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  • 10-bit 16:9 Full HD 1080p Panel (1920x1080)
  • Motionflow with FHD 120 Hz high frame rate capability
  • BRAVIA Engine PRO & Live Color Creation system
  • 1080p Inputs: HDMI (x3), YPbPr (x2), PC
  • Advanced Contrast Enhancer (ACE)
5 used from $425.00
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Technical Details

  • Brand Name: Sony
  • Model Number: KDL52XBR4
  • Display Technology: LCD
  • Display Size: 52 inches
  • Image Aspect Ratio: 16:9
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Product Description

Product Description

Say Bravo to Sony Bravia XBR(R) - the ultimate in HDTV performance of the Sony TV series. Over the years XBR(R) has stood for the best home TV's Sony has to offer and this is no exception. The XBR(R) line of Full HD 1080p televisions incorporate all of Sony's latest technologies (including HDMI v1.3 features such as x.v.Color and Deep Color). Additional features like Motionflow 120Hz enable smoother motion when viewing movies or fast-action sports. BRAVIA Engine PRO with Digital Reality Creation(TM) upconverts all interlaced and progressive video signals including HD signals directly to 1080p for amazing detail and sharpness. And it's only fitting that your XBR(R) make a statement not only through breathtaking picture quality, but by taking your breath away with optional color bezels. Now your LCD TV can reflect your own personal style. 24p True Cinema (24p Input Capability) - for true movie play, especially when used with optional BluRay HD drive Digital Media Extender (DMex) ready offers a digital connection path for the addition of the optional modules like the new BRAVIA Internet Video Link Sony's award-winning Xross Media Bar(TM) (pronounced Cross) provides a logical and fast way to access set up menus, user controls, and more Dolby Digital Surround compatible outputs for ATSC and QAM tuning 2 Integrated speakers for stereo or 3D surround Pedestal stand included / VESA compatible for optional wall mount Dimensions (Approx) Depth 15.12 with stand; 4.92 without stand; Height - 35.04 with stand; 32.5 without; Width - 55.71 / 108 lbs with stand Sony USA 1-Year Parts and Labor


Amazon.com Product Description The Sony BRAVIA XBR KDL-52XBR4 52-inch 1080p LCD Flat Panel HDTV continues Sony's tradition of making outstanding televisions, and with a 52-inch screen, you'll be the envy of all your neighbors. Sony does not hold back with any technologies, and the XBR series is its flagship line--so with the XBR, you know you'll get the best quality home theater experience available.

The KDL-52XBR4 has vibrant colors and a 178-degree viewing angle. View larger. View product demo (requires Flash).

The XBR series delivers beautful visuals while incorporating all of Sony's latest technologies.
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Top-Notch Video Performance
The XBR KDL-52XBR4 is a 1080p television with a full 1920 x 1080 resolution, the highest resolution available for the sharpest, clearest picture. The KDL-52XBR uses the most recent HDMI 1.3 interface, which houses both audio and video signals in one connector and has the bandwidth to support the data needed for the high resolution. Sony's Bravia Engine Pro Full Digital Video Processor upconverts all video signals to 1080p so you can watch all your old DVDs on this glorious display.

Sony complements the high resolution with the latest technology in color reproduction. The KDL-52XBR is a 10-bit display with 10-bit processing. Most panels are only 8-bit. The added bit depth here means a larger color palette for more faithful color reproduction and smoother transitions from one color to the next. Additionally, the display also supports the new x.v.Color standard, which dramatically increases the available color space. The end result is a picture that is so detailed, colorful, and vibrant, you'd have a hard time distinguishing it from real life.

The KDL-52XBR4 features Sony's Motionflow technology, which automatically adjusts for and applies the proper processing for optimal motion reproduction depending on the video input. This includes support for 24 frames per second (24p) video, which displays video content at the 24-frames-per-second rate at which it was originally filmed or recorded. With 24p, you get the most faithful possible reproduction of the original.

A Wide Variety of Inputs
This Sony television's wide variety of inputs ensures compatibility with your other home theater components. There are three HDMI connections for Blu-Ray, HD DVD, and other technologies requiring the high bandwidth, and two component video inputs, three composite video inputs, one S-Video input, one PC Audio and Video input, and five analog audio inputs. Even with a collection of legacy components, you shouldn't have a problem connecting to the KDL-52XBR4.

Stunning Looks
The KDL-52XBR4 not only displays stunning video but is itself a head-turner. It features Sony's unique floating glass frame along with a black bezel that can be interchanged with optional color bezels to match the display to your decor.

Outstanding Ergonomics and Simplicity of Control
Sony's Xross Media Bar interface is an award-winning, intuitive on-screen display that makes setup a breeze, with menus and controls logically laid out for quick access. The KDL-52XBR4 also features Theatre Sync technology, based on the HDMI-CEC standard, which means you can easily connect to and control compatible devices. For example, when the KDL-52XBR4 is connected to a compatible DVD player, you can turn on both the DVD player and the television and start playing a DVD with a single push of a button on the remote. When you're done, another push of a button powers everything down. With Theatre Sync, you can spend time enjoying the movie rather than waste time setting everything up.

More Than Just a Television
Because more and more people expect to view photos on their HDTVs, Sony developed a Photo TV HD mode that optimally sets the sharpness, gradation, and color to make digital photos look like printed photography.

The KDL-52XBR4 is backed by a 1-year limited warranty for parts and labor.

Full HD Quality

HDTV provides up to six times the visual detail of the Standard Definition television. You need an HDTV set, HD sound and a source of HD content to make sure you're really getting HD.

One-step Simplicity

It's easy to setup your HDTV system. A single HDMI cable carries both audio and video signals, while it also banishes confusing setup and cord tangles.

You're Surrounded

HD broadcasting can include up to 7.1 channels of surround sound. A Sony HD Audio system lets you experience every whisper.

Ready for Primetime

You've got the set, now get the shows. HD sports, comedies, dramas, movies and more are available on Broadcast, Cable and Satellite TV.

What's in the Box
KDL-52XBR4 52-inch LCD flat panel HDTV, remote control, 2 AA batteries, AC power cord, operating instructions, quick setup guide, warranty card, table top stand, and support strap.

Product Information

Technical Details

Additional Information

Warranty & Support

Product Warranty: For warranty information about this product, please click here


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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Verified Purchase
I don't usually write alot of reviews, but I did a lot of research for this tv purchase. We were upgrading our family room tv from a 35in 720p toshiba tv. We were looking at the 52 inch mark, plasma vs lcd. In a quick review make sure you consider what room you will be placing your new tv into. You are about to spend big bucks make sure you are honest about where these tvs are going or you will be unhappy!
First Plasma vs LCD (This comes from my reading again at higher end plasma vs lcd at the $3000-4000 range 52in-61in)
-Clearly plasma edges lcd in contrast. If you are looking for the truest blacks plasma wins hands down
-Long life 80000+ viewing hours
-Some people complain of motion artifact in lcds. The "triple football" effect. Plasma does not seem to have this problem.
-Clearly cheaper than lcd at the 46in+ mark, Significantly cheaper if looking at the 60+ inch

-Heavy (don't think you are going to mount this baby on the wall yourself
-Screen reflection (Must be in a room with low light to no light to really enjoy) Great for dedicated movie room ...family room with windows not so much.
-Burn in for gamers---I think they are working on this but don't take a chance

Maybe not the best for true black, but truly excellent. You won't know unless you are a cnet reviewer.
Light- you can move this with your significant other
No chance of burn in
New 120hz refresh has made ghosting football effect no longer an issue
Now have big computer screen if you want to hook up a pc
No reflection from screen.
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14 Comments 431 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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I previously owned a Samsung 46 inch LCD with 720p resolution and sold that to get something bigger and better. I mention that to set the context that I am used to HD TV and the picture quality.

I was not expecting that the picture would be noticeably better than a TV from last year but I was wrong. Having looked at every 52 inch LCD and many 46 inch LCDs it was clear that this and the Samsung 120Hz TV are the best at the moment. I went for this Sony and I am thrilled at how great the picture is. On HD TV it is very satisfying. Running off an HD DVD player (yes 1080p), the picture is breathtaking. The Planet Earth HD DVDs are incredible (the BBC full version). If you are hesitating as I was then I can only say that if you take the plunge and buy this then there will be no regrets regarding picture quality. The Samsung is also superb. If you see no difference between the picture on this in the store and something cheaper then save your money.

-update- after 3 months I am equally stunned by the picture, this is one of the best purchases I have ever made. To see a breathtaking image quality try Hot Fuzz on HD DVD.
3 Comments 81 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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I love Amazon for allowing these reviews, they could censor them to edit out info about other companies and competing sources, but they don't. These reviews have helped me immeasurably in choosing the right TV and other items, so I'm posting this so others can likewise be helped by my experience.

We researched LCDs and Plasma TVs for one whole year, and we agree with most other reviewers who report that the new Samsung and Sony 46" and 52" LCD-TVs are the best. Up to this point Consumer Reports had placed the 50" Panasonic at number 1, but that is last years models. I'm confident that when they rate all the new models this and other Sony and Samsungs will be at the top of the list.

We visually compared all the latest models and every time we found the same thing: that the best HD picture was with the Sony (#1) and the Samsung (#2). The Sony had slightly better clarity and sharpness and color, and sound, and the Samsung had slightly brighter whites. We even created our own little weighted feature comparison chart, and when cost was considered, these two makes came out almost exactly the same.

You can tell by the reviews that many more people purchase (the 46" & 52") Samsung instead of the Sony. That is because the Samsung costs so much less, and goes on sale at a higher discount. The Sony is the best of the two, but the Samsung is the best value because of the price. We even compared them with the 50" Panasonic and the highly respected Kuro Pioneer 50" sets, and the Sony and Samsung came out ahead.
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1 Comment 59 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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First off let me say that I have been researching HD TV's for the past 6 months. At first I was interested in DLP's because of the price. I soon realized that I wanted a TV that I could see at any angle. Ok so I started researching Plasmas!

After deciding to purchase a Pioneer Elite Pro-FHD1 1080p 50" Plasma I went to the store and compared it to a LCD. Not a LCD at all but THE LCD.... The Sony Bravia XBR KDL-52XBR4 52" 1080p. They were side by side and although the Pioneer's picture was amazing, the Sony left me speechless. The picture was so vivid, bright and sharp. I didn't buy the TV that day but instead went to another store and compared the same TV to others. It was mounted on the wall along with 8 other Plasma's and LCD's (Samsung, Toshiba, and Pioneer). It was by far the best TV up there but was almost the most expensive. I gave it a lot of thought and decided this was the TV that I had to have. I bought it that day along with a Tilting wall mount and an Onyko 7.1 surround sound.

When I got home, I took the TV out of the box and immediately plugged it up and was impressed. It was a few days before I had my Satellite installed. I currently have a DirecTV HD Receiver, PS3, Xbox 360 and an Onyko 7.1 Surround Sound all hooked up via HDMI. The picture is amazing in every aspect. I use the Sony Playstaion 3 for High Definition movies with Blu Ray which is great. You really can tell a difference! The movements are so fluid it almost looks fake if you aren't used to it. The games on the PS3 and Xbox 360 are great and of course with LCD there is no Image Retention (Burn In)!! So you can sit there for hours playing with no worries. The HD channels of course look great. The SD channels are above average.
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