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Sony Cyber-shot DSC-W690 16.1 MP Digital Camera with 10x Optical Zoom and 3.0-inch LCD (Black) (2012 Model)
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- 16.1 megapixels "Exmor R" CMOS sensor for superior low-light performance
- 10X optical zoom
- 3.0-inch LCD
- 720p MP4 HD Movie Mode
- Sweep Panorama mode-up to 360°
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|Auto Focus Technology|
|Battery Average Life||220 Photos|
|Continuous Shooting Speed||1 fp|
|Display Fixture Type||Fixed|
|Display Resolution Maximum||230400|
|Effective Still Resolution||16.1 MP|
|Exposure Control Type|
|External Memory Included||Yes|
|File Format||JPEG (Exif 2.3), 3D: MPF|
|Flash Memory Installed Size||27|
|Flash Memory Type||SD/SDHC/SDXC/Memory Stick Duo/Memory Stick Pro Duo, Memory Stick Pro-HG Duo|
|Flash Modes Description||Auto,Flash off,Flash on,Red-eye reduction,Slow synchronization|
|Flash Type||Built-In Flash|
|Focus Type||Autofocus Only|
|ISO Range||Auto, 80, 100, 200, 400, 800, 1600, 3200|
|Image Aspect Ratio||4:3, 16:9|
|Item Dimensions||2.2 x 0.87 x 3.7 inches|
|Item Display Weight||0.79 pounds|
|Item Weight||0.31 pounds|
|Lithium Battery Energy Content||2 Watt Hours|
|Lithium Battery Voltage||5 Volts|
|Lithium Battery Weight||3.5 grams|
|Macro Focus Range||5 cm|
|Maximum Aperture Range||F3.3 - F5.9|
|Maximum Focal Length||250 mm|
|Maximum Shutter Speed||1/1600 of a second|
|Maximum horizontal resolution||4,608|
|Memory Storage Capacity||4 GB|
|Metering||Multi, Center-weighted, Spot|
|Minimum Focal Length||25 mm|
|Minimum Shutter Speed||30 seconds|
|Optical Sensor Resolution||16.1 MP|
|Optical Sensor Technology||Super CCD|
|Photo Sensor Technology||CCD|
|Sensor Cleaning Method||No|
|Shipping Weight||0.8 pounds|
|Supported Battery Types||Lithium-Ion NP-BN battery and charger|
|Video Capture Format||MPEG-4|
|Video Capture Resolution||1280 x 720 (30 fps), 640 x 480 (30 fps)|
The Sony Cyber-shot DSC-W690 Digital Camera is a super-compact point-and-shoot with more under the hood than meets the eye. This sleek little number is host to a 16.1Mp image sensor, a 3.0" LCD screen, Optical SteadyShot image stabilization, 10x optical zoom, and more! And in addition to capturing stills, the W690 also records 720p HD video. A bevy of auto functions also come in handy by taking the guesswork out of image making. Functions like iSCN, Natural Flash, Picture Effect, and more do all the hard work while you enjoy the memory in-progress.
From the Manufacturer
Sony Cyber-shot DSC-W690 16.1 MP Digital Camera with 10x Optical Zoom and 3.0-inch LCD
Shoot beautiful photos and HD 720p video with the slim Sony 16.1MP DSC-W690. Get close to your subject with the stabilized 10X optical zoom lens, use its colorful 3.0-inch LCD to compose and share images, and select the iSCN mode to automatically set the best exposure for tricky scenes.
10x optical zoom
The Sony 10x optical zoom G lens brings distant subjects super close for great outdoors, sports, and travel photos. The compact size makes it easy to take with you in a pocket, purse, or backpack.
720p MP4 HD Movie Mode
In 720p MP4 movie mode, the DSC-W690 shoots 1280 x 720 high definition movies at 30 fps, a standard format when working with a PC.1 Users will create high quality movies with full use of optical zoom in files small enough to transfer to compatible PC or Mac computer. Once transferred to your computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing websites such as Photobucket and YouTube.
Sweep Panorama mode-up to 360°
Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama mode. Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning panoramic image. Available in wide and up to 360° full circle, the DSC-W690 can take a variety of panoramic shots. Now capturing wide landscapes is as easy as press and sweep.
16.1 Megapixel Image Sensor A powerful 16.1 megapixel Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19 inch) size, or crop your images and still come away with high resolution shots.
3.0-inch Clear Photo LCD displayGenerous 3.0-inch (230K dots) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
Optical SteadyShot image stabilization Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality.
Intelligent Auto ModeUnlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday party; all result in clear images without leaving auto mode.
Picture Effect for more expressive photos Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by heightening mood and emphasizing certain attributes. Select camera models have up to nine different effects.
Photo CreativityPhoto Creativity allows you to fine-tune your exposure settings, such as brightness, color, and vividness, and quickly choose the right enhancement for your subject. Now you can view Picture Effects and Photo Creativity effects in real time on the camera’s monitor or in the viewfinder before shooting.
Face Detection technology Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
Smile Shutter technology
Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority andindicate the degree of Smile Detection sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
Anti-blink Function It’s frustrating to capture the perfect shot, only to review it later and discover subjects blinked during the photo. The Anti-blink function works to help counter blinking and squinting. When the camera is set to Soft Snap, the Anti-blink function captures two images, recording only the photo with less squinting. If a blink is detected in other shooting modes, a warning will be displayed after you take the shot.
Soft Skin mode Portrait subjects will love the results. Soft Skin mode recognizes skin tones and reduces the appearance of blemishes and wrinkles without affecting the rest of the shot.
Intelligent Scene Recognition (iSCN) Mode Intelligent Scene Recognition (iSCN) Mode automatically detects 33 different types of scenes and selects the appropriate camera settings. In Auto Mode, the camera takes a single shot using the optimal settings. In Advanced Mode, the camera takes a photo with the optimal settings and, if in difficult lighting (low light or back light) immediately takes a second photo with another optimized setting so you can choose which to keep.
Natural Flash Conventional point-and-shoot camera flash shots just don't capture colors the way the eye sees them. Natural Flash mode takes a reference shot without flash and then uses that reference to correct the color, for far more lifelike images.
Dynamic Range Optimizer Dynamic Range Optimizer (DRO) Standard and Plus uses a sophisticated algorithm to help recover shadows and highlights. The result is more natural images with clearer details that more closely match what your naked eye sees. DRO is particularly effective when shooting backlit portraits or any scene with a dramatic contrast between background and foreground lighting. DRO Plus allows for even greater optimization by analyzing each region of an image and performing additional image processing.
Self-Portrait TimerSelf-Portrait Timer helps take the guesswork out of self-portraits by utilizing Face Detection technology to recognize when your face enters the frame. Once the camera detects your face, it triggers a 2-second timer, and then snaps a picture.
Top customer reviews
1. First, let's state the obvious. There's no comparing this quality-wise to the Canon SX40 and nor should there be. This is a budget compact point and shoot, whereas the SX40 is a bridge camera, frankly the best camera I've ever owned. That said, the quality is pretty good for its price range from first impressions (I took 43 photos in a variety of conditions, angles and zoom levels. 30 of the 43 I felt good enough quality to upload to my Japan photoblog on Facebook - a pretty good ratio, considering several of the pictures were duplicate efforts at the same shot).
2. In particular, this camera's indoor and low-light shooting ability is vastly improved over, oh, pretty much every Cybershot I've ever owned in the past. Canon will still, in general, outperform Sony in those two categories, but in my mind, this one's a major leap forward for the Sony Cybershot line.
3. It's perfect for just throwing in my pocket and traipsing around. No need to carry the camera bag like with the SX40. So for that reason and the increased indoor/low-light ability, I'm thinking it will work just fine for going out with friends and all that sort of thing.
4. The 10x zoom isn't going to be easy to find in the sub-$200 range, and that's quite honestly probably the biggest reason I got this as my backup camera. I just wanted a cheap camera that took decent pictures and had at least an 8x zoom. It fits the bill terrifically there.
5. The image stabilization on this camera is *very* good for the price range, in my opinion. I tend to have shaky hands and only two or three pictures came out with significant blur.
Since I've listed the pros, let's go to the cons:
1. The single biggest con - THIS IS A VERY SLOW PROCESSING TIME CAMERA. So if you're the sort who likes to get lots of shots off at once, avoid this camera. I found it a touch annoying, but since I tend to like to take time to set up my shots anyway, it didn't irritate me quite as much as it might some people.
2. For people with large hands like mine, the buttons/etc. can feel somewhat crowded and it may take pressing a second or third time when pushing the on/off button to get it to turn off.
3. If you're used to something like the SX40's 35x zoom, the 10x zoom will be something of an adjustment period and a culture shock. So to be quite honest, if zoom power is a big deal to you, as it is for me, rather than get this camera, I would save up and get the Canon SX40.
If you're on a budget and either can't afford or don't want to spend $200+ on a camera, or if you're looking for a low-end point and shoot compact you can just stick in your pocket and not have to haul around your primary camera, this is a good camera to get. It offers a nice all-around game of image quality, stabilization feature, and a decent for the money zoom in a compact, portable package. Be sure that you can live with the slow processing time, though. As part of that, do keep in mind that in this range no camera is going to be perfect. Every one you find for this price ballpark is going to have some drawback to deal with.
Image stabilization is decent as expected from Sony and video is decent at 30 fps on 720p, but doesn't adjust focus as fast as I would have liked for some scenes. I suggest using a class 10 card in it for smooth video and expect it to fill up fast if you're using it at maximum settings/resolution. The flash is ok, though I'd prefer to have good lighting anyway to get natural shot and have a real sense of the environment although depending on your angle, it will seem to get a dark shot if the light source is behind the object or person you're shooting, but it does compensate a little.
If you're a point a click person I suggest you leave settings on auto and just go with it. The camera does a great job of scene recognition and adjusts to suit and as we all know, digital zoom is a waste of time, so don't think you'll get a high quality pic at a long distance as their cameras tend to pixelate images when using digital zoom . Anything within 30 feet is sharp, after that you start having to really work for that quality image. Close-ups are good and most are clean. Some colours look forced, on some plants very saturated on some deep colours (bright coloured ones were fine), and some other stuff I mentioned above are better on other cameras within the price range although not thrown together like on this model. Don't expect great low light pics but some are passable depending on the light available.
So it is worth a buy? In my opinion yes, as long as you don't expect too much for a budget price and aren't going to be snapping underwater pics and video (don't get it wet, and if you do, switch off, remove batteries and memory card and dry immediately and thoroughly), It's a bit smooth to touch and does feel sometimes like it'll fall out your hand, but is pretty comfortable otherwise and works well. So as a budget camera, you could do worse!