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Sony Cybershot DSCW70 7.2MP Digital Camera with 3x Optical Zoom

2.4 out of 5 stars 45 customer reviews

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  • 7-megapixel CCD captures enough detail for photo-quality 15 x 20-inch prints
  • 3x optical zoom; 2.5-inch LCD display
  • High Sensitivity Mode (ISO 1000) allows for shooting even in low-light conditions
  • User-friendly controls and simple on-screen Function Guide text
  • Powered by a lithium-ion battery (battery and charger supplied); stores images on Memory Stick DUO or Pro media (includes 58 MB internal memory)
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Technical Details

Product Description

From the Manufacturer

Why Sony? Because Sony keeps raising the standard of excellence in digital photography, introducing more high-quality features at affordable cost--and enhancing creative possibilities as well as expanding technology horizons. For superior value, the compact Sony Cybershot DSC-W70 provides 7.2-megapixel resolution for big prints and photo cropping, large 2.5-inch LCD screen, advanced optics and the appeal of traditional rangefinder shooting--so photo enthusiasts will have a camera that's equally adept at saving their memories and capturing their vision.

7.2-Megapixel Super HAD CCD
With higher megapixel resolution, you'll have more detail for editing and cropping your images and making large prints. Sony's advanced Super HAD (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise.

Extra-Large 2.5-Inch LCD Screen
The DSC-W70 has an extra-large 2.5-inch LCD screen for setting up and viewing images--with a one-touch "Play" button that makes it quick and easy to view your photos.

Function Guide Text/Icon Display
An on-screen Function Guide text/icon display makes it easy to learn the camera functions that give you greater creative freedom to adjust color mode (including "Natural" for subtle colors and "Vivid" for more intense colors), sensitivity, brightness, and image size.

High Sensitivity Mode
A new High Sensitivity Mode (ISO 1000) lets you shoot without flash for more natural results in low-light conditions and shoot at higher shutter speed to minimize blur from unsteady hands or fast-moving subjects--and Sony's original Clear RAW NR (Noise Reduction) image processing technology helps suppress the color noise that can accompany high-sensitivity shooting.

Carl Zeiss 3x Optical/2x Digital Zoom
3x optical zoom helps the DSC-W70 bring distant subjects closer and lets you frame shots for better composition; Sony's precision 2x digital zoom provides an additional 2x magnification to enlarge details without jagged edges.

Stamina Battery Power
A powerful Lithium Ion rechargeable battery allows the DSC-W70 to capture up to 2902 images--and the compact BC-CSG battery charger is also supplied for battery recharging on the go.

14x Smart Zoom Feature
Sony's Smart Zoom feature intelligently "crops into" the central portion of interest in your photo--avoiding the image degradation of other digital zooms. Depending on picture size, you can extend 3x optical zoom to 4.1x (3 MP), 5.2x (2 MP), or 14x (VGA).

High-Capacity 58 MB Internal Memory
With built-in 58 MB internal memory, the DSC-W70 allows you to capture images without a flash memory card--then transfer your images to optional Memory Stick Duo media, upload to your computer or make prints on your digital printer.

Memory Stick Duo Media
The DSC-W70 has a built-in slot for optional Memory Stick Duo or higher-capacity Memory Stick PRO Duo media--the ultra-compact media for shooting, storing and sharing your photo images.

MPEG Movie VX Fine Mode
The DSC-W70 can capture VGA (640 x 480) audio-video clips at high frame rate (up to 30 frames per second), with length limited only by the capacity of your media.

Product Information

Product Dimensions 3.5 x 0.9 x 2.2 inches
Item Weight 5.6 ounces
Shipping Weight 1.3 pounds
Item model number DSCW70
Batteries 1 Lithium ion batteries required.
Customer Reviews
2.4 out of 5 stars 45 customer reviews

2.4 out of 5 stars
Best Sellers Rank #13,877 in Camera & Photo
#1,455 in Camera & Photo > Point & Shoot Digital Cameras
Date first available at Amazon.com February 25, 2006

Warranty & Support

Product Warranty: For warranty information about this product, please click here


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Customer Questions & Answers

Customer Reviews

Top Customer Reviews

Verified Purchase
I wanted to buy a compact slim d-camera. Those with larger zoom are quite bulky, you can't carry around all the time. I think a slim camera is a better choice. I slip into my pocket while wondering around and come across something nice and take a picture of it. You can't do it with a huge camera.

After I made up mind about a slim camera, my choices were either Casio Exilim or Sony DSCW series. Casio Exilims are very sexy. They have a lot of mode scenes. They also function as voice recorder. You can take pictures of book pages etc. They have anti-shake capability which is said to reduce blurred images. I was almost buying a Casio Exilim. Being a diligent person I wanted to search more and more.

I found out that the so-called anti-shake feature is a bogus. Many people found it useless. That was a good reason to choose Casio. Then I found the picture quality of Exilim is not really good.I found some pictures taken with Exilim. They were soft, not crisp colors. Search the web reviews made by photo professionals. Casio Exilim is rated significantly less than Sony in picture quality. With ISO 200 noise was still detectable in most reviews . Those same reviewers however found Sony DSCW doing a better job . There was no noise with ISO 400 which means even in lower light condition Sony did a better job (less granularity in pictures with low light). Big difference!.

One feature of Sony that made it very attractive was its strong macro. It is 0.74 inch which means you can bring your camera 0.74 inch (2 mm) close to an object (say a bug) and still take a brilliant picture of it.

Now comparison of Exilim and Sony to summarize:

Casio Exilim

Anti-shake (it's a bogus)


Lower macro (2.
Read more ›
1 Comment 106 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
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I've had this camera for a week and taken a plethera of pictures and little movies. The 7.2 pixels and zoom work great. It's about the size of a deck of cards, but has all the big camera features. Use it in automatic mode, or adjust to manual for you camera pros. I put in a 1 Gig memory stick and haven't run out of room yet! Downloads are easy or you can print directly to the printer. If you have big fingers you might find the buttons a little difficult. Too many features to mention, I'm still finding them. Want something small enough for a little purse or pocket with all the big camera features? This is it!
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Verified Purchase
I absolutely love this camera. I've told everyone I know to buy it. The picture quality is amazing. There are so many options with this tiny little camera! You can edit pictures before you even print them. Zoom in on a picture already taken and save it that way, and so much more. I take pictures of everything!

I charged the battery when I got the camera, which was about three weeks ago, and it's still going. I have 7/8th of battery life left. I haven't had to charge it again.

I am so happy with my purchase! I hope this helps you.
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- The picture quality is very good, but a 7.2 megapixel picture is about 3mb wich is pretty big and thats a reason you might want to buy a bigger memory card.

- Big 2.5" LCD that can get you some attention from bystanders around you.

- The video mode in High Quality is very good! This feature impressed me, and i use it the most ( depening on the occasion ). This camera has better resolution than my brothers sony camera recorder. For some reason my baterry seems to drain a little faster than taking pictures.

( I own a 2GB Memory Stick Pro Duo, wich is enough to record and take pictures for a day, but i don't think the battery will hang in)


- There isn't that many cons for me, becuase i was looking for a point and shot camera with a 2.5" LCD or 3"

- The only thing i didn't like about video mode is that you can't zoom while recording, other than that this camera is a nice and great pocket camera.

- Pictures come out blury at times when you are really shaky but sony does a pretty good at image stabilization.

(This is also a great sport camera wich you can capture pitures of a fast moving object.)
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I originally had the Sony DCS W50 but returned it to get the W70.

7.2 Megapixel
Small and Light
High Quality VGA Video Recording with sound
3X Optical Zoom
Optical Viewfinder, you'd be surprised how many companies are doing away with the optical viewfinder
Great Battery Life
Big LCD Display

Non-Standard USB port on the camera
Pro-Duo Memory Card, come on Sony! SD Cards own the market
No QVGA Video mode. VGA (640x480) is really nice, the low quality mode 160x112 is also a good feature to have but why not QVGA (320x240), it would of been a nice to have that extra feature.

Sony I am very impressed The negatives of the camera are negligible in the long run, sure I would of liked an SD card slot, but Pro Duo cards are coming down in price. The quality of the photos are incredible. The camera is small and sleek. This camera also offers several different photosizes. 7 MP, 3:2 (6 MP), 5 MP, 3 MP, 2 MP, VGA, 16:9 (2 MP). All the standard features, Macro (which is incredible), red-eye reduction, low light, etc. There are three other camera's in Sonys W Line. The DSC W30 and W50 which are both 6 MP cameras, and the W100 which is an 8 MP Camera. As I stated before I originally had the Sony W50, the 6 megapixel version, but decided that I should of spend the extra $50 for the 7 MP one. The LCD is prone to fingerprints, but they are easily wiped off. For the price and the quality this camera is a steal all other 7 MP cameras are currently much more expensive.
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