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- No Additional Cost: You pay $0 for repairs – parts, labor, and shipping included.
- Coverage: Plan starts on the date of purchase. Drops, spills and cracked screens due to normal use are covered from day one. Malfunctions are covered after the manufacturer’s warranty. Real experts are available 24/7 to help with set-up, connectivity issues, troubleshooting and much more.
- Easy Claims Process: File a claim anytime online at www.Asurion.com/Amazon or by phone. Most claims approved within minutes. If we can’t repair it, we’ll send you an Amazon e-gift card for the purchase price of your covered product or replace it.
- Product Eligibility: Plan must be purchased with a product or within 30 days of the product purchase. Pre-existing conditions are not covered.
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Sony Alpha 7R III Mirrorless Camera with 42.4MP Full-Frame High Resolution Sensor, Camera with Front End LSI Image Processor, 4K HDR Video and 3" LCD Screen Black
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Purchase options and add-ons
| Brand | Sony |
| Model Name | Sony Alpha 7R III |
| Maximum Webcam Image Resolution | 42.4 MP |
| Photo Sensor Size | Full Frame (35mm) |
| Image Stabilization | Sensor-shift |
| Min Shutter Speed | 1/8000 seconds |
| Metering Description | Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot |
| Exposure Control Type | Aperture Priority, Auto, Manual, Program, Shutter Priority |
| Form Factor | Mirrorless |
| Effective Still Resolution | 42.4 MP |
About this item
- 42.4MP full-frame Exmor R CMOS sensor and BIONZ X processor
- Real-time AF tracking and Real-time Eye-AF for humans and animals
- Wide dynamic range, 14-bit uncompressed RAW, ISO 50 to 102,4005
- Fast Hybrid autofocus: 399 phase-detection / 425 contrast AF points
- Up to 10fps continuous shooting at 42.4MP with AE/AF tracking
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| Price | -9% $1,998.00$1,998.00 List: $2,199.99 | -12% $1,758.99$1,758.99 New Price: $1,998.00 | $1,998.00$1,998.00 | -20% $1,590.00$1,590.00 New Price: $1,998.00 | $3,849.99$3,849.99 | $1,798.00$1,798.00 |
| Delivery | Get it as soon as Wednesday, Mar 27 | Get it Mar 27 - 29 | Get it as soon as Tuesday, Mar 26 | Get it Mar 27 - 29 | Get it Mar 25 - 27 | Get it as soon as Tuesday, Mar 26 |
| Customer Ratings | ||||||
| Picture quality | 4.6 | 4.6 | 4.6 | 4.6 | — | 4.6 |
| Auto focus | 4.5 | 4.5 | 4.6 | 4.2 | — | 4.5 |
| Image stabilization | 4.4 | 4.2 | — | 4.3 | — | 4.6 |
| Battery life | 4.2 | — | 4.8 | — | — | 4.7 |
| For landscape photography | — | — | 4.5 | 3.7 | — | 4.4 |
| Sold By | Amazon.com | Global Camera USA | Amazon.com | Sunshine Photo & Electronics | Norman Camera & Video | Amazon.com |
| display type | LCD | LCD | LCD | LCD | OLED | LCD |
| display size | 3 inches | 3 inches | 3 inches | 3 inches | 3.2 inches | 3 inches |
| lens type | Wide Angle | Wide Angle | standard-zoom | standard-zoom | Telephoto | Zoom |
| zoom type | — | Optical Zoom | optical | Optical Zoom | — | optical |
| shooting modes | AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie modes | Automatic, Manual | AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie modes | Shutter Priority | — | AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie modes |
| connectivity tech | NFC, Bluetooth, HDMI, Wi-Fi, USB | NFC, Bluetooth, HDMI, Wi-Fi, USB | NFC, HDMI | — | HDMI, Bluetooth | NFC, HDMI |
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What's in the box
From the manufacturer
Reality Realized. New Worlds.
a7R III
Refine your sense of reality with a7R III - an ideal partner offering superior speed, high-resolution imaging, pro-class operability, and reliable performance even under harsh conditions.
Welcome to a new world of imaging.
Inspiring Maximum Creativity
With resolution, sensitivity, dynamic range, processing speed and shooting response further enhanced, the α7RIII packs pro-style operability into a strong, compact body to give you greater flexibility to take brilliant shots in any situation and can capture once-in-a-lifetime experiences.
The power of speed and resolution
A Portal To Unseen Worlds
Together, an effective 42.4mp (approx.) image sensor and enhanced image processor can take imaging as far as adventurous imaginations allow.
Seize Moments with Quick Precision
Doubled AF tracking effectiveness, even during continuous shooting at up to 10fps, advances the evolution of steady, lightning-fast camera performance.
Brilliant shots in any situation
New Portraiture Potential
Greatly enhanced EyeAF focuses on and tracks an eye with great precision and speed, even when a subject is moving, looking down & away or is backlit.
Smooth Studio Workflow
SuperSpeed USB 3.1 Gen 1 enabled by a USB Type-C connector allows high-speed PC Remote data transfer for smooth handling of large RAW data files.
Shoot Continuously in Silence
Allows silent shooting at up to 10fps with AF/AE tracking. Silence is critical for shooting wildlife, when even slight noise can mean missing a shot.
10fps Continuous Shooting
Capture an instant action with continuous shooting of up to 10fps with AF/AE tracking. Huge data of 42.4MP imaging maintains high image quality.
Depicting scenes in intimate detail
Different Dimension of Resolution
Pixel Shift Multi Shooting delivers overwhelming resolution, color fidelity, and texture reproduction, capturing the atmosphere of subject and environment.
More Realistic Movies
Movies of extraordinary presence result from innovation supporting 4K HDR images of high resolution, broad dynamic range, and wide color gamut.
Recommended Lenses
SEL-24105G | SEL-1635GM | SEL-70200GM | SEL-100400GM | SEL-55F18Z | SEL-90M28G | |
|
Customer Reviews
|
4.7 out of 5 stars
279
|
4.7 out of 5 stars
928
|
4.5 out of 5 stars
340
|
4.7 out of 5 stars
211
|
4.6 out of 5 stars
460
|
4.7 out of 5 stars
475
|
|
Price
| $1,198.00$1,198.00 | $1,898.00$1,898.00 | $1,898.00$1,898.00 | $2,398.00$2,398.00 | $898.00$898.00 | $998.00$998.00 |
|
E mount Lens
| FE 24–105 mm F4 G OSS Lens | FE 16-35mm F2.8 GM | FE 70-200 mm F2.8 GM OSS | FE100-400mm telephoto zoom | Sonnar T* FE 55 mm F1.8 ZA | FE 90 mm F2.8 Macro G OSS |
|
Body compatibility
| E-mount series | E-mount series | E-mount series | E-mount series | E-mount series | E-mount series |
|
Minimum focus distance
| 1.25 ft (0.38 m) | 0.92 ft (0.28 m) | 3.15 ft | 3.22 ft (0.98 m) | 1.64 ft (0.5 m) | 0.92 ft (0.28 m) |
|
Maximum magnification ratio(x)
| 0.31 x | 0.19 x | 0.25 x | 0.35 x | 0.14 x | 1.0 x |
|
Filter diameter (mm)
| 77 mm | 82 mm | 77 mm | 77 mm | 49 mm | 62 mm |
|
Weight
| 23.4 oz (663 g) | 24 oz (680 g) | 52.21 oz | 49.3 oz (1,395 g) | 10 oz (281 g) | 21.3 oz (602 g) |
Looking for specific info?
Product information
| Auto Focus Technology | Phase Detection, Contrast Detection |
|---|---|
| Aspect Ratio | 16:9, 3:2 |
| Display Resolution Maximum | 1920 x 1080 |
| Photo Sensor Size | Full Frame (35mm) |
| Photo Sensor Technology | CMOS |
| Effective Still Resolution | 42.4 MP |
| Maximum Webcam Image Resolution | 42.4 MP |
| Frame Rate | Up to 120 fps |
| White balance settings | Auto, Incandescent, Daylight, Color Temperature, Underwater, Fluorescent, Custom, Cloudy, Shade, Flash torch |
| Self Timer Duration | 2 seconds, 10 seconds, 5 seconds |
| JPEG quality level | Basic, Fine, Normal |
| Camera Flash | Hotshoe |
| Image Stabilization | Sensor-shift |
| Flash Modes Description | Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync, Wireless |
| Flash Sync Speed | 1/250 Second |
| Supported Image Format | JPEG, RAW |
| Video Capture Format | 4k |
| Video Capture Resolution | 4320p |
| Video Input Format | NTSC/PAL |
| Color Depth | 14 Bits |
| Video Output Interface | 3.5mm audio, HDMI, USB |
| Batteries Required? | Yes |
|---|---|
| Number of Batteries | 1 Lithium Ion batteries required. (included) |
| Are Batteries Included | Yes |
| Rechargeable Battery Included | Yes |
| Battery Cell Composition | Lithium Ion |
| Battery Description | Lithium Ion |
| Battery Weight | 3 Ounces |
| Battery Capacity | 2000 Milliamp Hours |
| Target Gender | Unisex |
| Connectivity Technology | Bluetooth, Wi-Fi, USB, HDMI, NFC |
| Continuous Shooting Speed | 10 fps |
| Wireless Communication Technology | Bluetooth, Wi-Fi |
| Flash Memory Type | Slot 1: SD/SDHC/SDXC (UHS-II)Slot 2: SD/SDHC/SDXC/Memory Stick Duo Hybrid (UHS-I) |
| Memory Slots Available | 2 |
| Special Feature | BIONZ X Image Processor and Front-End LSI; 399-Point AF System; 5-Axis SteadyShot INSIDE Stabilization |
| Skill Level | Professional |
| Digital Recording Time | Up to 29 Minutes |
| Shock Resistant | FALSE |
| Form Factor | Mirrorless |
| Hardware Interface | Bluetooth |
| Audio Recording | Yes |
| Diaphragm Blades | 9 |
| Audio Output Type | Headphones |
| Photo Sensor Technology | CMOS |
| GPS | No GPS |
| Lens Type | Wide Angle |
|---|---|
| Optical Zoom | 1 x |
| Digital Zoom | 4 x |
| Maximum Aperture | 4 f |
| Minimum Aperture | 22 f |
| Compatible Mountings | Sony E |
| Focus Type | manual-and-auto |
| Minimum Focal Length | 1.25 Feet |
| Expanded ISO Maximum | 102400 |
|---|---|
| Expanded ISO Minimum | 50 |
| Min Shutter Speed | 1/8000 seconds |
| Exposure Control Type | Aperture Priority, Auto, Manual, Program, Shutter Priority |
| Metering Description | Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot |
| Shooting Modes | AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie modes |
| Viewfinder Magnification | 0.78x |
|---|---|
| Viewfinder Type | Electronic |
| Screen Size | 3 Inches |
| Display Type | LCD |
| Display Fixture Type | Tilting |
| Mfg Warranty Description Labor | 1 year |
|---|---|
| Manufacturer Warranty Description Parts | 1 year |
| Model Name | Sony Alpha 7R III |
|---|---|
| Brand | Sony |
| Model Number | ILCE7RM3A/B |
| Customer Reviews |
4.7 out of 5 stars |
| Best Sellers Rank | #55,526 in Electronics (See Top 100 in Electronics) #97 in Mirrorless Cameras |
| ASIN | B0973XSMTQ |
| Number of Items | 1 |
| Color | Black |
| Included Components | Camera Body & Accessories |
| Lower Temperature Rating | 32 Degrees Fahrenheit |
| Upper Temperature Rating | 40 Degrees Celsius |
| Processor Description | bionz x |
| Item Dimensions LxWxH | 9.6 x 6.1 x 5.6 inches |
|---|---|
| Item Weight | 1.45 Pounds |
Warranty & Support
Feedback
Product guides and documents
Product Description
An entirely renewed image processing system further enhances the Sony Alpha 7R III high-resolution mirrorless camera's image quality; with up to approximately 2x improved AF speed, AF tracking, and Eye AF tracking performance, up to 10fps continuous shooting, pro-style reliability and operability packed within a strong, compact body, the Sony Alpha 7R III provides superior imaging quality, flexibility and mobility.
Read about our customers' top-rated cameras and lenses on our review pages: Compact System Cameras, Lenses
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers like the quality, color, performance, size and usability of the digital camera. For example, they mention it's amazing, decent for video, produces sharp portraits and the image in the viewfinder is so clear. They appreciate the fast and snappy AF, and the clear and faster EVF. They say it'll be good for backpacking and the GPS function is great. Customers are also impresseded with the usability, saying the controls are fairly intuitive and easy to customize.
AI-generated from the text of customer reviews
Customers like the quality of the camera. For example, they say it's amazing, well designed, and produces excellent shots. Customers are also impresseded with the video quality, saying it'll produce spectacular results.
"...These two features are a powerful combination, practically guaranteeing that I nail focus for any intentional or unexpected movement...." Read more
"...Video quality is good, I am just getting started with this area of creativity and am learning. But the ability to shoot flat is great...." Read more
"...Sony’s a7R III is well-built, has a weather-sealed body for use in inclimate weather, operates very quickly with a nearly instant auto-focus, and is..." Read more
"...Absolutely amazing. Portraits of my kids are gorgeous. My teen told me that it makes everything look better than her eyes can see it...." Read more
Customers are satisfied with the color of the camera. They say that the image quality is stunning, the viewfinder is clear, and the resolution is a masterpiece. They also mention that the portraits of their kids are gorgeous, and that the detail is fantastic. Overall, customers are happy with the design and quality of the photos produced by this camera.
"...With medium-format-like resolution, incredibly precise eye-autofocus, and the ability to capture most movement with its 10fps, this camera is a sure..." Read more
"...The image quality out of this camera is insane, but I have used the A7Rii a bit and it is no different, so that is not a surprise...." Read more
"...Absolutely amazing. Portraits of my kids are gorgeous. My teen told me that it makes everything look better than her eyes can see it...." Read more
"...The image quality is stunning, autofocus is great but the autofocus on the cheaper A7iii is a lot better if you shooting burst mode @10fps...." Read more
Customers like the performance of the camera. They mention that it has faster and snappier AF, longer battery life, clearer and faster EVF, and a buttery smooth slow-mo feature. The camera is decent when shooting fast moving sports, and excellent when shooting. It also has the ability to keep shutter speed and aperture constant, but vary ISO automatically.
"...Enter the a7RIII. Its slow-mo feature is buttery smooth, and the quality is exceptional...." Read more
"...built, has a weather-sealed body for use in inclimate weather, operates very quickly with a nearly instant auto-focus, and is highly customizable..." Read more
"...It is simply amazing. The photos I uploaded are SOOC, no post processing at all...." Read more
"...The autofocus is very fast, the image quality is very great, and it's not too heavy and easy to travel with...." Read more
Customers like the size of the digital camera. They say it's compact, light, and good for backpacking. Some mention that it'll fit their workflow perfectly.
"...Gariz leather half-case made for the A9 (Gariz XS-CHA9BK) and it fits like a charm and adds just a little more height to the camera as well...." Read more
"...market right now with its advanced technology packed in to an ultra-compact body, and all at a resonable price...." Read more
"...The camera is also light for carrying around...." Read more
"...autofocus is very fast, the image quality is very great, and it's not too heavy and easy to travel with...." Read more
Customers find the controls of the digital camera fairly intuitive, and it is very easy to customize to their liking. They also appreciate the simplicity of the menu system and the button customization capability. Overall, customers find the product easy to use and highly customizable.
"...I love the simplicity of their menu system, along with their nostalgic build of their camera bodies...." Read more
"...operates very quickly with a nearly instant auto-focus, and is highly customizable from button operatioin to menu designation...." Read more
"...functions are still a little clunky to use but there are enough custom buttons on the phone that you can automate you favorite actions to quickly..." Read more
"...A7riii's most powerful feature for hybrid shooters is the ability to set your custom keys to do one thing in photo modes, and another in video...." Read more
Customers like the value of the camera. They say it's one of the best cameras money can buy, and the price and image quality are outstanding.
"...technology packed in to an ultra-compact body, and all at a resonable price...." Read more
"...jumping on board with this camera and you can find some great lenses for decent prices or you can go all out with the G-Master line...." Read more
"...24-105 f4 and sony G 20mm f1.8 and both of them are really good value for the price tag." Read more
"...It is reasonably priced, during holidays, that is all I can say. If you have used quality camera before this one will just be an ok, for the price." Read more
Customers are satisfied with the autofocus of the camera. They mention that it is great, amazing, and almost instant. They appreciate the incredibly precise eye-autofocus, and the ability to focus in lower light. They also love the various focus modes and beautiful colors.
"...With medium-format-like resolution, incredibly precise eye-autofocus, and the ability to capture most movement with its 10fps, this camera is a sure..." Read more
"...Finally, Autofocus. I can not even begin to explain this. I know the A9 is faster, I know Canon and Nikon have cameras that are faster...." Read more
"...for use in inclimate weather, operates very quickly with a nearly instant auto-focus, and is highly customizable from button operatioin to menu..." Read more
"...The lizard was shot at the zoo, through glass, and the focus is absolutely spot on the eye. It was also low light conditions...." Read more
Customers are satisfied with the battery life of the camera. They mention that the longer battery life is wonderful and impressive.
"...But this camera obviously has a much more impressive battery, something I will never say no to...." Read more
"...That being said the battery life of the camera has much improved...." Read more
"...The extended battery life is cool, but not consequential to me, unless I'm shooting video...." Read more
"...It's battery life is significantly longer than even Sony say's. I didn't think I'd care about 10 fps, but even that has proved useful in a few cases...." Read more
Reviews with images
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Top reviews
Top reviews from the United States
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Here’s the scoop: I moved from Canon to Fuji in late 2016 when Fuji released the XT-2. Fuji changed my entire world. It introduced me to the world of mirrorless and I ain’t never going back to DSLR life!
For one year I shot with the XT-2, posting all of my work across the interwebs and convincing people of its magical abilities. I shot everything with the XT-2: commercial jobs, corporate video, agency shoots, personal work, family get-togethers. Even my honeymoon in Thailand. Ah yes, the Fuji and I have made some fantastic memories together. “This is the only camera I ever need,” I whispered to myself one night while tucking the Fuji to sleep.
Oh, how wrong I was.
Flash forward a few nights later. “Dude, you hear about the new Sony coming out?” my friend Eric texted me. It must have been around midnight, right about the time our conversation always seems to center around gear lust.
“You gonna sell the Fuji and get it?” he goaded me.
“No way,” I shot back. “I don’t really need another camera,” I said, seemingly trying to convince both him and myself.
But then I started thinking. I had recently sold off all my Canon gear, so I only had the XT-2. What kind of professional photographer would I be with only one camera body? Sony *did* have a reputation for making good cameras. And the a7RIII supposedly had a lot of improvements over the previous version. Maybe I could just take a quick peek at the specs and see what it offered. No harm, no foul, right?
Twenty minutes later, my cursor is hovering over the “Add to Cart” button as I struggle to keep myself from salivating all over my laptop. “Here goes nothing,” I said as I pre-ordered the camera.
That was November 5th. I had to wait an excruciating four weeks before the camera finally arrived at my apartment. Since then, I’ve taken it out for several portrait sessions and can confirm: This camera is one seriously bad-ass machine. Let’s take a look at my top five favorite factors:
1) 42 Megapixels
I know, I know. Megapixels aren’t everything. Sure, I agree. BUT FORTY TWO OF THEM?! That’s some serious resolution power! To compare, the Fuji XT-2 offers 24.3mp, which, let’s be real, is more than enough for most photographers. But having 70% more resolution is just insane. The level of detail in its RAW images is astounding. And I love not being afraid to crop my photos for fear of losing quality.
2) 120fps (Slow-mo)
Since getting into video last year, I’ve been having a lot of fun shooting slow-mo clips, especially for b-roll footage. The Fuji XT-2 handles video exceptionally well. It might not be the ideal camera for more serious jobs that require long shooting times or heavy post-work, but for smaller gigs, it’s fantastic.
That being said, one thing it’s missing is the ability to shoot at 120fps. I convinced myself I didn’t *need* this feature, but man I really wanted it.
Enter the a7RIII. Its slow-mo feature is buttery smooth, and the quality is exceptional. I love the “S&Q” option, that lets you capture and playback the footage in slow-mo right in the camera. No longer do I have to settle for shooting 60fps.
3) Battery life
I can’t really compare to the a7RII since I never owned it. But I will say this, I’m seriously impressed with the a7RIII’s NP-FZ100 battery. I went out and did two portrait sessions, shooting for maybe three hours total, and didn’t even use 10%! While the Fuji XT-2 certainly doesn’t have a bad battery life, I can’t say it’s quite as good as the Sony’s.
4) Eye-AF
Guys, this one is seriously a game-changer. Eye-AF already existed before this camera, but not quite like this. Again, comparing it to the XT-2 is like comparing night and day. While the XT-2 might identify your subject’s eye, forget about precision if they’re moving around at all. The a7RIII, on the other hand, locks onto your subject’s eyes with pinpoint accuracy. They could spin around like the Tasmanian Devil and you could have peace of mind that their eyes will still be in focus. It’s SCARY impressive.
Provided that I have good light, all I have to do is hit the center button (where eye-AF is set to by default) and I never EVER have to worry about nailing focus for my portraits. The only times I’ve experienced issues is when my subjects’ faces aren’t exposed too well, forcing the camera to “guess” their eyes are. (Sometimes this results in the camera placing the green square somewhere in the background, which is absolutely frightening, as I imagine it’s picking up the eyes of some invisible ghoul, but I digress.)
5) Shooting continuous at 10fps
If you like shooting action, this one is a real treat. Unless you’re coming from the a9 (which shoots at a mind-blowing 20fps), you’re sure to be delighted with the ability to shoot continuously at 10 frames per second. As a portrait photographer, I’ll often ask my subjects to walk, run, or jump in an effort to capture natural movement. Nailing these shots can be challenging if the camera doesn’t shoot at a fast enough frame rate.
Though the a7RIII only offers 2 more frames-per-second than the XT-2, here’s where it really shines: Combining eye-AF with the continuous shutter. These two features are a powerful combination, practically guaranteeing that I nail focus for any intentional or unexpected movement.
Bottom line:
Though I’m known amongst my photographer friends as a fervent Fuji fan, the Sony a7RIII is an irresistible package. I have absolutely no regrets over buying it.
Does the Sony replace the XT-2? That depends on what you shoot and what features you appreciate the most in a camera. In my opinion, Fuji is second to none with color science. Their baked-in film simulations are a delight to use. I love the simplicity of their menu system, along with their nostalgic build of their camera bodies.
But when it comes to features and specifications, the a7RIII is hard to beat. With medium-format-like resolution, incredibly precise eye-autofocus, and the ability to capture most movement with its 10fps, this camera is a sure winner.
Kevin Kleitches
Kevin Titus Photo
Reviewed in the United States on January 18, 2018
Here’s the scoop: I moved from Canon to Fuji in late 2016 when Fuji released the XT-2. Fuji changed my entire world. It introduced me to the world of mirrorless and I ain’t never going back to DSLR life!
For one year I shot with the XT-2, posting all of my work across the interwebs and convincing people of its magical abilities. I shot everything with the XT-2: commercial jobs, corporate video, agency shoots, personal work, family get-togethers. Even my honeymoon in Thailand. Ah yes, the Fuji and I have made some fantastic memories together. “This is the only camera I ever need,” I whispered to myself one night while tucking the Fuji to sleep.
Oh, how wrong I was.
Flash forward a few nights later. “Dude, you hear about the new Sony coming out?” my friend Eric texted me. It must have been around midnight, right about the time our conversation always seems to center around gear lust.
“You gonna sell the Fuji and get it?” he goaded me.
“No way,” I shot back. “I don’t really need another camera,” I said, seemingly trying to convince both him and myself.
But then I started thinking. I had recently sold off all my Canon gear, so I only had the XT-2. What kind of professional photographer would I be with only one camera body? Sony *did* have a reputation for making good cameras. And the a7RIII supposedly had a lot of improvements over the previous version. Maybe I could just take a quick peek at the specs and see what it offered. No harm, no foul, right?
Twenty minutes later, my cursor is hovering over the “Add to Cart” button as I struggle to keep myself from salivating all over my laptop. “Here goes nothing,” I said as I pre-ordered the camera.
That was November 5th. I had to wait an excruciating four weeks before the camera finally arrived at my apartment. Since then, I’ve taken it out for several portrait sessions and can confirm: This camera is one seriously bad-ass machine. Let’s take a look at my top five favorite factors:
1) 42 Megapixels
I know, I know. Megapixels aren’t everything. Sure, I agree. BUT FORTY TWO OF THEM?! That’s some serious resolution power! To compare, the Fuji XT-2 offers 24.3mp, which, let’s be real, is more than enough for most photographers. But having 70% more resolution is just insane. The level of detail in its RAW images is astounding. And I love not being afraid to crop my photos for fear of losing quality.
2) 120fps (Slow-mo)
Since getting into video last year, I’ve been having a lot of fun shooting slow-mo clips, especially for b-roll footage. The Fuji XT-2 handles video exceptionally well. It might not be the ideal camera for more serious jobs that require long shooting times or heavy post-work, but for smaller gigs, it’s fantastic.
That being said, one thing it’s missing is the ability to shoot at 120fps. I convinced myself I didn’t *need* this feature, but man I really wanted it.
Enter the a7RIII. Its slow-mo feature is buttery smooth, and the quality is exceptional. I love the “S&Q” option, that lets you capture and playback the footage in slow-mo right in the camera. No longer do I have to settle for shooting 60fps.
3) Battery life
I can’t really compare to the a7RII since I never owned it. But I will say this, I’m seriously impressed with the a7RIII’s NP-FZ100 battery. I went out and did two portrait sessions, shooting for maybe three hours total, and didn’t even use 10%! While the Fuji XT-2 certainly doesn’t have a bad battery life, I can’t say it’s quite as good as the Sony’s.
4) Eye-AF
Guys, this one is seriously a game-changer. Eye-AF already existed before this camera, but not quite like this. Again, comparing it to the XT-2 is like comparing night and day. While the XT-2 might identify your subject’s eye, forget about precision if they’re moving around at all. The a7RIII, on the other hand, locks onto your subject’s eyes with pinpoint accuracy. They could spin around like the Tasmanian Devil and you could have peace of mind that their eyes will still be in focus. It’s SCARY impressive.
Provided that I have good light, all I have to do is hit the center button (where eye-AF is set to by default) and I never EVER have to worry about nailing focus for my portraits. The only times I’ve experienced issues is when my subjects’ faces aren’t exposed too well, forcing the camera to “guess” their eyes are. (Sometimes this results in the camera placing the green square somewhere in the background, which is absolutely frightening, as I imagine it’s picking up the eyes of some invisible ghoul, but I digress.)
5) Shooting continuous at 10fps
If you like shooting action, this one is a real treat. Unless you’re coming from the a9 (which shoots at a mind-blowing 20fps), you’re sure to be delighted with the ability to shoot continuously at 10 frames per second. As a portrait photographer, I’ll often ask my subjects to walk, run, or jump in an effort to capture natural movement. Nailing these shots can be challenging if the camera doesn’t shoot at a fast enough frame rate.
Though the a7RIII only offers 2 more frames-per-second than the XT-2, here’s where it really shines: Combining eye-AF with the continuous shutter. These two features are a powerful combination, practically guaranteeing that I nail focus for any intentional or unexpected movement.
Bottom line:
Though I’m known amongst my photographer friends as a fervent Fuji fan, the Sony a7RIII is an irresistible package. I have absolutely no regrets over buying it.
Does the Sony replace the XT-2? That depends on what you shoot and what features you appreciate the most in a camera. In my opinion, Fuji is second to none with color science. Their baked-in film simulations are a delight to use. I love the simplicity of their menu system, along with their nostalgic build of their camera bodies.
But when it comes to features and specifications, the a7RIII is hard to beat. With medium-format-like resolution, incredibly precise eye-autofocus, and the ability to capture most movement with its 10fps, this camera is a sure winner.
Kevin Kleitches
Kevin Titus Photo
My first digital camera was the Canon Rebel XTi -> Canon EOS 60D -> Canon EOS 6D -> Sony A7ii -> Sony A7Riii. I have also shot with the Sony A7Rii and a few other recent Canon mirrorless cameras like the EOS M and M3.
In November of 2016 I made the switch from my 6D to Sony after borrowing a friend’s a7ii for a week. I loved it and it fit my workflow perfectly. I was immediately a fan. I used that camera every day. Fast forward to the announcement of the A7Riii a couple months back and it was the perfect time to upgrade.
My focus is photography, but I wanted to be able to shoot 4K video for some projects at work too. I have had my A7Riii for a little over a week now. The slightly different shape is an immediate improvement for me. I have bigger hands and the Sony mirrorless cameras have always been a tad hard to hold on to. The slightly deeper body is actually one of my favorite changes. I picked up the Gariz leather half-case made for the A9 (Gariz XS-CHA9BK) and it fits like a charm and adds just a little more height to the camera as well. I HIGHLY recommend the half-case for people with larger hands, it gives my pinky a place to rest.
The image quality out of this camera is insane, but I have used the A7Rii a bit and it is no different, so that is not a surprise. But for people not coming from the A7Rii, the detail you can get out of these sensors blows my mind.
Video quality is good, I am just getting started with this area of creativity and am learning. But the ability to shoot flat is great. I am excited to be able to expand in this area.
Battery life is great. I personally never have had a problem with carrying a few extra batteries in my pocket. I drove around Iceland for a week with the A7ii and 4 batteries and did fine. But this camera obviously has a much more impressive battery, something I will never say no to.
Build quality is something you expect from a camera at this price point. The fitment is great, the buttons feel wonderful.
RAW support is something I am patiently waiting for since I use Lightroom. There is a simple EXIF hack to change the camera ID to an A7Rii to get them in Lightroom, but still waiting for official support. (This is 100% on Adobe, but still a point to make)
The viewfinder is beautiful. Coming from the A7ii, this makes a big difference. I still have not decided if I use the viewfinder or the LCD more, probably evenly split. But nonetheless the viewfinder is better, that’s welcome.
Finally, Autofocus. I can not even begin to explain this. I know the A9 is faster, I know Canon and Nikon have cameras that are faster. But I have NEVER used a camera with autofocus like this one. I have always shot single-focus center point and just “focus and recompose” so that I can quickly get what I want in focus in focus. However, this is the first time in my life I have shot with a camera and I feel it focuses quickly and accurately. I shoot a lot with fast lenses and so focus is very important. This camera absolutely nails it. The subject tracking is incredible, the eye tracking is incredible.
In conclusion, if you read this far you have probably already watched every YouTube review on this camera and visited this page 100 times. If you can afford one, you’ll probably get one. If you can’t, you’ll probably save for one. Maybe this review helped someone, that’s all I hope. Take care everyone, and keep on shooting!
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Reviewed in Mexico on March 7, 2024







































