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Soulful Branding: Unlock the Hidden Energy in your Company & Brand Paperback – July 18, 2015

4.0 out of 5 stars 7 customer reviews

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Editorial Reviews

About the Author

Jerome Conlon has thirty years brand development experience, including twenty in the strategy hot seat of several high profile world-class brands. He is a brand architect and a senior marketing executive who has unleashed triple-digit growth at a number of major brands, expanding their meaning, relevance and resonance to wider circles of consumers. He is a widely recognized leader in peak brand performance strategies by harnessing the power of brand intangibles. Jerome is former Global Director of Brand and Marketing Insights for Nike, Inc., Vice President of Brand Planning, Consumer Insights and New Products for Starbucks Coffee Company, Senior VP of Marketing and Program Development for NBC Entertainment, and has guided dozens of other brands like FullSail University, on consulting engagements as president of Brand Frameworks and since 2014 as a principle consultant with FutureLab Innovation Consulting. Moses Ma is the founder of a San Francisco venture incubator, NextGEN ventures, was the inventor of Internet gaming, helped to establish XML as a business standard for the semantic web, and was a Fellow at the CommerceNet, Nokia Innovent and the Idea Factory think tanks. He is also the designer of the Agile Innovation Toolkit. Moses has contributed deep insights on the field of innovation and personal creativity, as well as the application of consciousness and mindfulness practices to business. He was also instrumental in helping to define a distinctly new and powerful process called ethography – the systematic study of a brand’s character. Moses started out his career by inventing one of the world’s first networked computer games, and along the way he has developed as a poet and artist, a filmmaker, and scientist. Having studied physics at Caltech, his insights were instrumental in developing the idea of the brand field. Langdon Morris is CEO and co-founder of InnovationLabs, one of the world’s leading innovation consultancies, and also co-founder of FutureLab, a unique strategy and technology firm. He works with leading organizations on all continents to help them develop and implement world class innovation tools, methods, and systems, and to help them attain success in a rapidly changing world. He is author or co-author of a dozen books on innovation and strategy that are read and studied worldwide.
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Product Details

  • Paperback: 208 pages
  • Publisher: CreateSpace Independent Publishing Platform; 2 edition (July 18, 2015)
  • Language: English
  • ISBN-10: 1515114414
  • ISBN-13: 978-1515114413
  • Product Dimensions: 6 x 0.5 x 9 inches
  • Shipping Weight: 13.3 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (7 customer reviews)
  • Amazon Best Sellers Rank: #893,659 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback
Too often, in books and in boardrooms, branding gets limited to discussions of deliverables and ROI analyses. Soulful Branding challenges us to stop merely counting the top layer of things and look deeper and broader at the energy fields and emotions swirling around all human interaction. Based on decades of experience with iconic global brands, such as Nike and Starbucks, and referencing the likes of Google and Apple, Soulful Branding lifts the curtain and reveals the true magic that takes place in the hearts and minds of consumers. It provides very practical exercises and techniques for building a more soulful brand, and is a great opportunity for all those charged with the welfare of a brand to get knocked out of our rut of looking at brands as merely products and services to be sold and realize they are, and should be treated, as so much more.
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Format: Paperback
This book is like a breath of fresh air on the topic (and importance of) branding to a corporation. Written by a former top branding exec at leading companies including Nike, Starbucks and NBC Entertainment, this book delivers first-hand knowledge and critical insights about why and how companies that master the fine art of branding (at a deep, conscious, soul level) thrive where others don't. Iconic companies like Apple and Disney, in addition to Nike and Starbucks, are profiled in some depth about the secret sauce that connects these brands so deeply to their customers. It's not an accident, it's an art and Jerome Conlon deftly reveals the nuances that have helped make these companies so successful in no small part due to their understanding and embracing the power of soulful branding. Even the appendices are useful & well thought-out. This should be required reading for CEOs & CMOs at companies of all sizes, ad agency execs, and MBA students alike.
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Format: Paperback Verified Purchase
Deeply in gratitude for this book! Powerful! A most essential tool for any marketer or brand architect understanding that we are moving in/through a rapidly evolving landscape that calls for deeper levels of authenticity in order to genuinely connect with the marketplace. Rid yourself of assumptions and go buy this book.

"What's essential for success is to perceive the customer's changing reality deeply and accurately, to go beyond marketplace and noise and our own assumptions to see profoundly into the factors that shape consumers beliefs, as well as their feelings, behaviors and choices"

The words between these pages felt like they were gliding toward me on silk threads, connecting with my entire body-mind instantly. It was/is heartfelt intelligence in two hundred pages of 'aha' moments. An absolute must read.
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Format: Paperback Verified Purchase
Jerome builds breakaway brands from the inside out. He doesn't hesitate to upend conventional wisdom but always does so with a concrete, actionable strategy that transcends traditional marketing in unexpected and "soulful" ways. I was fortunate enough to work with Jerome and found myself learning more about what makes a brand come alive than ever before. We spent many hours talking about his experiences at Nike, Starbucks and NBC. When I read his book, I found myself taking notes about how I could apply his thinking to client challenges and opportunities.

Steve Smith
Smith Public Relations
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