Speak Like a CEO: Secrets for Commanding Attention and Getting Results 1st Edition

4.4 out of 5 stars 112 ratings
ISBN-13: 978-0071451512
ISBN-10: 007145151X
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Editorial Reviews

From the Publisher

Suzanne Bates is a communication consultant to a host of prestigious clients, including Mellon Financial, State Street Bank, Ernst & Young, Sun Life, Dreyfus, Citistreet, Sepracor, and Cabot Corporation. For two decades she was a top-rated anchor with WBZ-TV, Boston; WCAU, Philadelphia; and WFLA-TV, Tampa-St. Petersburg. She is a member of the Leadership Council of Harvard University's Center for Business and Government and is an Associated Press News Award winner. For more information, visit www.speaklikeaceo.com.

From the Back Cover

On your rise to the top, hard work and experience are important, but they can take you only so far. To lead in your industry or profession, you must be ready to assume the leader's speaking role. In survey after survey, the number-one skill determined to be indispensable to leaders is communication. Must you be born with this talent, or can you learn how to command a room?

In Speak like a CEO Suzanne Bates proves that you don't have to be a natural-born speaker to develop a compelling communication style all your own. Whether you're in the corner office or the Oval Office, at the dining room table or before an audience of millions, you'll find a blueprint to speak like a leader and get results. Not another one-size-fits-all guide to better presentations or public speaking, Speak like a CEO is a sophisticated approach based on the philosophy that successful leaders have their own unique communication styles. Its self-assessments, exercises, and customizable self-improvement plans let you zero in on your strengths as a communicator and discover your natural abilities.

As an award-winning news anchor, Bates interviewed more than ten thousand business and political leaders, celebrities, and newsmakers--and she saw them at their best and worst. Now a sought-after executive trainer with national and international clients, she is renowned for her ability to transform leaders who avoid the spotlight into bold, confident, natural speakers. In Speak like a CEO, she arms you with the same techniques that have helped her clients become communicators extraordinaire. You'll find tricks of the trade, whether speaking in front of crowds and cameras or one-on-one.

Speak like a CEO also offers you a chance to learn from the masters. You will be inspired by the advice and experience of leaders including Rudolph Giuliani, Mario Cuomo, Colin Powell, Oprah Winfrey, Jack Welch, and Richard Branson. You'll learn techniques of Hillary Clinton, Joe Biden, and even Abraham Lincoln. Speak like a CEO shows you how to:

  • Overcome pressure and project a relaxed, comfortable presence
  • Warm up any meeting and keep your audience engaged
  • Discover your own authentic way to communicate
  • Handle difficult conversations, interviews, and questions with confidence
  • Ace the most challenging situations, including speeches, presentations, media interviews, Q&A sessions, business meetings, public debates, and more
  • Create a simple, step-by-step plan so that you master every aspect of speaking

Your guide to handling any communication challenge like a pro, Speak like a CEO is one resource you don't want to be without. Whether you're on your way to the top or you've already arrived, you'll refer to it again and again.

"Speak like a CEO is a must-read for any professional who recognizes the key to success: building relationships. Whether you're giving a speech, meeting with employees, or networking with potential customers, this book will teach you how to master the art of communication so you can convey your message with warmth, authenticity, and conviction. If you want a big edge over the competition, you need to read this book!"
--Cheryl Richardson, author of Take Time for Your Life

"In Speak Like a CEO Suzanne Bates provides clear and wise advice on how to find our authentic voice. This is a truly valuable book."
Ken Blanchard, Co-author The One-Minute Manager® and The Secret

"It is neither the smartest nor the hardest working CEOs who succeed in business. It is the ones who best communicate their firm's vision to customers, vendors, and employees. Speak like a CEO shows you how."
--Tom Stemberg, CEO of Staples

"Must reading for anybody who wants to make a connection--whether it's through a TV screen, in a boardroom, or on a stage."
--Miles O'Brien, CNN news anchor

"Suzanne Bates's advice is concise and practical. Communication within your organization and with the media is critical to image and success. This book will help every executive do a better job."
--Chris Hansen, Dateline NBC

"Suzanne Bates's book provides a wealth of usable information in an easy-to-use format that will prove useful and effective for leaders in all sectors: public, private, or not-for-profit."
--Jane Swift, former governor of Massachusetts

Award-winning news anchor and top CEO communication coach Suzanne Bates arms you with powerful tools for crafting an authentic communication style all your own. And, with the help of examples from many of the all-time great communicators, she schools you in proven techniques for acing any communication challenge, including speeches, presentations, media interviews, toasts, and more.

Product details

  • Publisher ‏ : ‎ McGraw-Hill Education; 1st edition (April 21, 2005)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 240 pages
  • ISBN-10 ‏ : ‎ 007145151X
  • ISBN-13 ‏ : ‎ 978-0071451512
  • Item Weight ‏ : ‎ 1.09 pounds
  • Dimensions ‏ : ‎ 6.1 x 0.86 x 9.1 inches
  • Customer Reviews:
    4.4 out of 5 stars 112 ratings

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From the author: My background before writing business books and launching Bates Communications was in television news -- I was a TV anchor and reporter for 20 years. That was a terrific experience that helped me understand how to prepare my executive and professional clients for the spotlight. Personally, I am fortunate to live in a beautiful New England town, just outside of Boston. My office is just a few minutes from home. In the summer, I can walk to work! I grew up in the Midwest, and still feel at home there.

Suzanne Bates is the CEO of Bates, a firm founded in 2000 with a mission today to help leaders influence the world. The firm is distinguished in the field of leadership development for its ground breaking research and practical approach to helping leaders make an impact.

The firm’s roster of senior executive clients is a who’s who of top global companies that turn to Bates for advice, consulting, executive coaching and expertise in the field of executive presence and communicative leadership. In 2013, the firm researched, piloted and launched the first-ever research-based model of executive presence, and operationalized it in the scientifically validated assessment tool, the Bates ExPI™. The Bates Model of Executive Presence provides organizations with a rich, multi-dimensional framework for measuring the way individual leaders influence and make an impact to drive business results.

Suzanne launched the firm in 2000 after a successful career as a television journalist in major markets including Boston, Philadelphia and Tampa-St. Petersburg. In 2005 she published her first book, Speak Like a CEO: Secrets for Commanding Attention and Getting Results (McGraw Hill), which went to #6 on the bestseller charts on amazon.com, and is now published in 7 languages including Chinese, Russian and Indonesian. Suzanne has since published three other books, Motivate Like a CEO: Communicate Your Strategic Vision and Inspire People to Act!, Discover Your CEO Brand: Secrets for Embracing and Maximizing Your Unique Value as a Leader with McGraw Hill. Her latest book All the Leader You Can Be: The Science of Achieving Extraordinary Executive Presence (McGraw Hill 2016) acknowledges the deeper-level facets that enable leaders to align, inspire, and move people to act. Suzanne has also written Thoughts for Tuesday, a compilation of personal leadership lessons from her popular blog with the same name.

Suzanne’s years as an on-air personality with major market television stations WBZ-TV Boston, WCAU-TV Philadelphia and WFLA-TV Tampa-St. Petersburg put her at the center of major news stories with the opportunity to interview thousands of political leaders, CEOs, business people, authors and celebrities. She won an AP News Award and was part of a team that won the Columbia DuPont, the highest award in journalism. Today as a nationally recognized expert in business communications and leadership, Suzanne has appeared in hundreds of publications including the New York Times, Forbes Magazine, Business Week, Investors' Business Daily, the New York Post,Wall St. Journal, and CNNMoney.com, and on countless television programs including the Today Show, Fox Business Morning, New England Cable News, CBS Radio, and more.

Suzanne pioneered a unique executive coaching program model focused on leadership and communication. Her book launched the popular leadership development program, Speak Like a CEO Boot Camp, and her firm’s new research on executive presence is the basis of a new leadership offering, the Executive Presence Mastery Program.

Contact Suzanne at info@bates-communications.com

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