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Speaking Frankly About Customer Relationship Management: Why Customer Relationship Management Is Still Alive and Vital to Your Company's Customer Strategy Paperback – April 15, 2015
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The new "social" way of marketing is changing how we play the game while it seems like customer's are becoming just another "like" or "comment." Where is the engagement? Where is the long-standing, long-lasting relationship building that foundations of successful companies are built from?
"All sales are relationship sales."
Speaking Frankly about Customer Relationship Management helps to put it all into perspective for us while offering practical advice and guidance through our customer relationship strategies. This book shows us the importance of building trust in our customer relationships and the importance of laying a groundwork that is conducive to residual sales success.
JC Quintana puts together a great book here. I would recommend this book to anybody who owns a business, wants to start a business, trains a sales force, or is just breaking into sales themselves. There is years of knowledge packed between these two covers.