The author of The Speechwriter does not dwell on the series of unfortunate events that led to the downfall of the governor of South Carolina. For those who need to validate the details, it’s all in Wikipedia.
In the end, it was all part of the rich tapestry of American political life: a moralizing public figure is betrayed by peccadillos that would not be worthy of comment in many countries. However, the public delights in destroying, if only temporarily, the careers of its leaders. Sanford survives to live out his term, leaving the speechwriter to edit his form letters and remove references to ‘family’, ‘integrity’, ‘honesty’ and, of course, ‘Argentina’.
This speechwriter’s lot was not a happy one. Swaim captures the arc of his career in excruciating detail. From initial enthusiasm and surprise that he was to become the chief wordsmith to a sitting governor where ‘the idea of turning phrases for a living seemed irresistible’, to despair at his lot and envy of the janitorial staff in the government buildings who were happy just checking lightbulbs for a living. He dreaded going into the office and the strain of the job was almost unbearable.
What went wrong?
The Speechwriter After an all-to-brief honeymoon period, Swaim discovered the ‘stark difference’ between the charming public persona of the governor and the realities of dealing with the man in private. His boss has a unique relationship with the English language that deeply offends the writer with the PhD in English. He copes by creating a list of stock phrases that mimic the ‘voice’ of the man he’s writing for. He uses phrases such as ‘in large measure’ and ‘frankly’ to pad speeches, op-eds, letters and other written communications that are endless demand on his time. As is typical, he’s responsible for much more than speeches. He regularly produces four or five options of each speech for the governor to review, and learns to keep one in reserve for the times all his written drafts are thrown back at him.
The governor berates him with requests to re-do speeches ‘again’ and returns drafts with terse demands that they ‘need work’. Despite his best efforts, he’s often the butt of withering scorn.
However, Swaim has the insight that none of this is meant personally. He highlights the sheer volume of communication a politician must generate, and points out that people "…don’t know what it’s like to be expected to make comments, almost every working day, on things of which they have little or no reliable knowledge or about which they just don’t care."
The need for the governor to heap abuse on the speechwriter had nothing to do with being hurtful: "For him to try to hurt you would have required him to acknowledge your significance. If you were on his staff, he had no knowledge of your personhood … he was giving vent to his own anxieties, whatever they were. It was as if you were one of those pieces of cork placed in the mouth of wounded soldiers during an amputation. The soldier didn’t chew the work because he hated it but because it was therapeutic to bite hard. Often I felt like that piece of cork."
My one beef with the book is that it lives up to its subtitle as ‘A Brief Education in Politics’ and is too short. Mark Sanford has since gone on to be re-elected to Congress for South Carolina’s 1st District. Just as much of the intrigue of The Good Wife happens after the initial fall, so I can’t help but wonder what sort of a book the current speechwriter to Congressman Sanford might write. A sequel surely awaits.
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Publication dateJuly 14, 2015
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Editorial Reviews
Review
"[Swaim's] book is not a tell-all or an effort to settle scores. Instead, it’s a wryly funny, beautifully written, sometimes bewildered, always astute dissection of what it is like to perform a thankless job for an unreasonable person in a dysfunctional office during a period of unusual turmoil. . . . Swaim is so talented a writer, and has such an eye for a telling detail, that you suspect you could put him in any workplace—chicken-processing plant, airport sunglass emporium, stoner skate park—and he would make it come alive in the best possible way. . . . He may have been unsuccessful as a platitudinous speechwriter, but he has produced a marvelously entertaining book." (The New York Times)
“Revealing and unusual: a political memoir that traffics in neither score-settling nor self-importance but that shares, in spare, delightful prose, what the author saw and learned. The Speechwriter feels like Veep meets All the King’s Men—an entertaining and engrossing book not just about the absurdities of working in the press shop of a Southern governor but also about the meaning of words in public life. . . . The Speechwriter will become a classic on political communication.” (Carlos Lozada Washington Post)
"This is the truest book I've read about politics in some time, hilarious and sordid and wonderfully written." (Joe Klein, author of Primary Colors )
“[Swaim] writes . . . in a breezy, elliptical manner, letting his material work for him. . . . Swaim is insightful not only about Sanford but about the nature of modern political communications. . . . Although it left me feeling slightly dubious about democracy, I have no trouble calling The Speechwriter, with its gloomy reflections and wonderfully vivid character sketches, the best American political memoir written in my lifetime.” (The Spectator (UK))
"Barton Swaim's little jewel of a memoir reads like the best political fiction. Beyond taking you into the core of an epic political meltdown, Swaim's funny story also illuminates the eroding standards of language, the oddities of office life and the exquisite torture of working for a narcissistic and unappreciative boss." (Jonathan Alter, author of The Center Holds: Obama and His Enemies )
"At last: a political memoir 100-percent free of axe-grinding, score-settling, and self-promotion. What’s left? A beautifully written, hilariously human inside look at a certain governor’s ruinous, um, hike on the Appalachian Trail." (David Von Drehle, author of Rise to Greatness: Abraham Lincoln and America's Most Perilous Year )
"Politicians don’t always come with warm smiles and narcissistic dispositions, but it was Barton Swaim’s bad luck to work for one, and our good luck that he stayed long enough to tell his very funny tale." (Jeffrey Frank, author of Ike and Dick )
"Swaim's book is an uproariously funny and sometimes just weird story of idealistic belief and politics corrupted by narcissism and ruined by scandal. Unfortunately it's all too true." (Karl Rove, author of Courage and Consequences )
“A wry and eloquent memoir . . . offering an inside look at the life of a political wordsmith and, along the way, a portrait of a politician who was his own worst enemy. Beautifully written . . . The Speechwriter is a cautionary tale and well-timed, appearing as the race for the White House intensifies, with politicians crowding rooms hoping to impress and true believers hanging on every word they say.” (Wall Street Journal)
“Darkly humorous. . . . Anyone who’s ever sought to maintain sanity in an absurd workplace knows that it requires a kind of gallows humor, a tone Swaim maintains throughout this terrifically entertaining book.” (The Boston Globe)
“Swaim's Veep-like experience of working for Sanford supplied him with a book's worth of mortifyingly hilarious anecdotes, and he tells them exceptionally well. But the greatest value of The Speechwriter is the deeper truths about political language, and the people who employ it, that Swaim learned during his tour of duty. . . . The best book about politics I've read in years.” (GQ)
“One of the few good books about speechwriting. . . . [Swaim] has a fine eye, a gift for satire, and a clean, clear style. . . . Highly readable and entertaining.” (Washington Times)
“A deeply humane study. . . . Swaim is plainly a gifted writer. His professional experience shows in a firm, easy command of language; with disciplined consistency, his sentences do what they’ve been ordered to do. There’s a smooth economy to his prose, which rarely staggers or overheats. If it isn’t always lyrical, it still has a lean charm that more writing should. . . . The Speechwriter [is] urgent reading, for both its literary and civic merits.” (The Millions)
“It would be hard to find a better book in the year leading up to the 2016 election than Swaim’s memoir. . . . His account is unlike the usual political insider’s story. For one thing, it’s better written, funnier too, blessedly concise, and free of huffing and puffing.” (Christianity Today)
“Very funny . . . original and interesting.” (The Weekly Standard)
“In an elegiac tone that recalls Robert Penn Warren’s classic novel All the King’s Men . . . [The Speechwriter] is less an account of a politician’s fall than an inquest into mass democracy. . . . His speechwriting days may be over, but Swaim seems to have found his true voice.” (Foreign Affairs)
“A must-read.” (PoliticalWire.com)
“[The Speechwriter] is brilliant. It’s not a 'tell-all,' nor is it even really an attack on Sanford. Instead, The Speechwriter is a dead-on depiction of life inside a modern day political spin room--with Swaim demonstrating on every page the supreme talent he brought to the table. Talent which Sanford wasted. . . . As for the politician chronicled by the book? Swaim nails him. The Speechwriter doesn’t just provide us the occasional glimpse into Sanford’s confounding eccentricities and chronic narcissism--it literally exposes the flawed essence of the man.” (FITSNews.com)
“The Speechwriter is a funny book. Grammarians and word nerds will certainly love it. Political junkies too. . . . But for more than anyone else, The Speechwriter will appeal to other writers.” (Charleston City Paper)
“Highly amusing. . . . A remarkable account of a political education told with humor and insight.” (The Post & Courier)
“A deftly funny look at life inside the Sanford bubble and a thoughtful, clear-eyed account of what it takes to put words in the mouth of a politician in love with the sound of his own voice.” (Free Times)
"Excellent.” (Times Literary Supplement (UK))
“A highly readable account of [Swaim’s] three years in the governor’s employ. Part All the King’s Men and part Horrible Bosses, it’s fascinating and almost impossible to put down.” (Bookpage)
“The narrative is strongest in its quiet reflection of the end of Swaim's political innocence. As [Swaim] came to realize, democracy—with its promise of liberty and justice for all—is ultimately based on rhetorical manipulation of the masses.” (Kirkus)
“An entertaining inside look at state politics and how the wheels of executive office grind. . . . Demonstrating empathy mixed with appropriate caution . . . [Swaim’s] report on his experiences as a governor’s idea man is a fine, sometimes brilliant foray into the nature of contemporary politics, the charismatic narcissists who seek high elected office, and the enablers who allow them to dance in the spotlight.” (Publishers Weekly)
“A candid, witty look inside the world of high-stakes politics. . . . A humorous and sobering glimpse inside the modern political crucible.” (Shelf Awareness (starred review))
“For political junkies looking for more than the routine gotcha memoir, or another insider tale of revenge, Barton Swaim’s deliciously wicked The Speechwriter is this summer’s must read. With unsparing precision, Swaim dissects the inner workings and galactic stupidities of political life—the wall of spin, the thirst for glory, and above all the insatiable quest for acclaim and attention. The hypocrisy and duplicity revealed in the 200-page book read like a chapter from Kafka or an absurdist play.” (The Daily Beast)
“A sober, lucid, funny story about language and its fraught relation to statesmanship. … Unlike nearly every book of its kind, The Speechwriter at its core is sensitive and apolitical: Swain just wants to understand why we so often insist on mangling the language.” (The Paris Review)
“Revealing, insightful, [and] hilarious. . . . Unlike other my-time-in-politics memoirs, Swaim does not go out of his way to trash his former boss or make everyone around look like idiots. If you are at all interested in politics, the crafting of words, and the absurdities of human nature, you’ll enjoy this book.” (The Gospel Coalition)
“An enjoyable, well-written volume. As he chronicles key events during his time in the governor’s office, Swaim demonstrates that he has an ear for dialogue, an eye for detail and a gift for pithy statements (as you’d expect from a speechwriter). Whether he’s describing the governor’s opponents in the legislature, or recreating conversations between himself, the governor and other staff members, Swaim displays an inspired literary hand.” (Neil Hrab, Vital Speeches of the Day (blog))
“Swaim undertakes his rueful memoir without malice or anger, so that what we read is the sad and sometimes hilarious story of politics as usual in America. And what did Swaim learn as the governor’s speechwriter? That you can admire a man, agree with his ideas, even like him, but you can never, never, ever trust a politician.” (The Daily Herald (Provo, UT))
“The Speechwriter is alternately hilarious and just plain sad. And it is well-written.” (Independent Mail (Anderon, SC))
“Enjoyable.” (Washington Free Beacon (Washington, DC))
“A rollicking jaunt through Mark Sanford's last term as governor.” (The Ironic Cherry (blog))
"The governor's marital infidelity . . . and other moral shortcomings take a back seat here. And deservedly so, for Swaim's approach is far more entertaining and, if you care about language, far more indicting. He describes an administration in which the mistreatment of language—and staff—was commonplace." (NPR's Book Concierge (Best Books of 2015))
“Revealing and unusual: a political memoir that traffics in neither score-settling nor self-importance but that shares, in spare, delightful prose, what the author saw and learned. The Speechwriter feels like Veep meets All the King’s Men—an entertaining and engrossing book not just about the absurdities of working in the press shop of a Southern governor but also about the meaning of words in public life. . . . The Speechwriter will become a classic on political communication.” (Carlos Lozada Washington Post)
“[Swaim] writes . . . in a breezy, elliptical manner, letting his material work for him. . . . Swaim is insightful not only about Sanford but about the nature of modern political communications. . . . Although it left me feeling slightly dubious about democracy, I have no trouble calling The Speechwriter, with its gloomy reflections and wonderfully vivid character sketches, the best American political memoir written in my lifetime.” (The Spectator (UK))
"Barton Swaim's little jewel of a memoir reads like the best political fiction. Beyond taking you into the core of an epic political meltdown, Swaim's funny story also illuminates the eroding standards of language, the oddities of office life and the exquisite torture of working for a narcissistic and unappreciative boss." (Jonathan Alter, author of The Center Holds: Obama and His Enemies )
"At last: a political memoir 100-percent free of axe-grinding, score-settling, and self-promotion. What’s left? A beautifully written, hilariously human inside look at a certain governor’s ruinous, um, hike on the Appalachian Trail." (David Von Drehle, author of Rise to Greatness: Abraham Lincoln and America's Most Perilous Year )
"Politicians don’t always come with warm smiles and narcissistic dispositions, but it was Barton Swaim’s bad luck to work for one, and our good luck that he stayed long enough to tell his very funny tale." (Jeffrey Frank, author of Ike and Dick )
"Swaim's book is an uproariously funny and sometimes just weird story of idealistic belief and politics corrupted by narcissism and ruined by scandal. Unfortunately it's all too true." (Karl Rove, author of Courage and Consequences )
“A wry and eloquent memoir . . . offering an inside look at the life of a political wordsmith and, along the way, a portrait of a politician who was his own worst enemy. Beautifully written . . . The Speechwriter is a cautionary tale and well-timed, appearing as the race for the White House intensifies, with politicians crowding rooms hoping to impress and true believers hanging on every word they say.” (Wall Street Journal)
“Darkly humorous. . . . Anyone who’s ever sought to maintain sanity in an absurd workplace knows that it requires a kind of gallows humor, a tone Swaim maintains throughout this terrifically entertaining book.” (The Boston Globe)
“Swaim's Veep-like experience of working for Sanford supplied him with a book's worth of mortifyingly hilarious anecdotes, and he tells them exceptionally well. But the greatest value of The Speechwriter is the deeper truths about political language, and the people who employ it, that Swaim learned during his tour of duty. . . . The best book about politics I've read in years.” (GQ)
“One of the few good books about speechwriting. . . . [Swaim] has a fine eye, a gift for satire, and a clean, clear style. . . . Highly readable and entertaining.” (Washington Times)
“A deeply humane study. . . . Swaim is plainly a gifted writer. His professional experience shows in a firm, easy command of language; with disciplined consistency, his sentences do what they’ve been ordered to do. There’s a smooth economy to his prose, which rarely staggers or overheats. If it isn’t always lyrical, it still has a lean charm that more writing should. . . . The Speechwriter [is] urgent reading, for both its literary and civic merits.” (The Millions)
“It would be hard to find a better book in the year leading up to the 2016 election than Swaim’s memoir. . . . His account is unlike the usual political insider’s story. For one thing, it’s better written, funnier too, blessedly concise, and free of huffing and puffing.” (Christianity Today)
“Very funny . . . original and interesting.” (The Weekly Standard)
“In an elegiac tone that recalls Robert Penn Warren’s classic novel All the King’s Men . . . [The Speechwriter] is less an account of a politician’s fall than an inquest into mass democracy. . . . His speechwriting days may be over, but Swaim seems to have found his true voice.” (Foreign Affairs)
“A must-read.” (PoliticalWire.com)
“[The Speechwriter] is brilliant. It’s not a 'tell-all,' nor is it even really an attack on Sanford. Instead, The Speechwriter is a dead-on depiction of life inside a modern day political spin room--with Swaim demonstrating on every page the supreme talent he brought to the table. Talent which Sanford wasted. . . . As for the politician chronicled by the book? Swaim nails him. The Speechwriter doesn’t just provide us the occasional glimpse into Sanford’s confounding eccentricities and chronic narcissism--it literally exposes the flawed essence of the man.” (FITSNews.com)
“The Speechwriter is a funny book. Grammarians and word nerds will certainly love it. Political junkies too. . . . But for more than anyone else, The Speechwriter will appeal to other writers.” (Charleston City Paper)
“Highly amusing. . . . A remarkable account of a political education told with humor and insight.” (The Post & Courier)
“A deftly funny look at life inside the Sanford bubble and a thoughtful, clear-eyed account of what it takes to put words in the mouth of a politician in love with the sound of his own voice.” (Free Times)
"Excellent.” (Times Literary Supplement (UK))
“A highly readable account of [Swaim’s] three years in the governor’s employ. Part All the King’s Men and part Horrible Bosses, it’s fascinating and almost impossible to put down.” (Bookpage)
“The narrative is strongest in its quiet reflection of the end of Swaim's political innocence. As [Swaim] came to realize, democracy—with its promise of liberty and justice for all—is ultimately based on rhetorical manipulation of the masses.” (Kirkus)
“An entertaining inside look at state politics and how the wheels of executive office grind. . . . Demonstrating empathy mixed with appropriate caution . . . [Swaim’s] report on his experiences as a governor’s idea man is a fine, sometimes brilliant foray into the nature of contemporary politics, the charismatic narcissists who seek high elected office, and the enablers who allow them to dance in the spotlight.” (Publishers Weekly)
“A candid, witty look inside the world of high-stakes politics. . . . A humorous and sobering glimpse inside the modern political crucible.” (Shelf Awareness (starred review))
“For political junkies looking for more than the routine gotcha memoir, or another insider tale of revenge, Barton Swaim’s deliciously wicked The Speechwriter is this summer’s must read. With unsparing precision, Swaim dissects the inner workings and galactic stupidities of political life—the wall of spin, the thirst for glory, and above all the insatiable quest for acclaim and attention. The hypocrisy and duplicity revealed in the 200-page book read like a chapter from Kafka or an absurdist play.” (The Daily Beast)
“A sober, lucid, funny story about language and its fraught relation to statesmanship. … Unlike nearly every book of its kind, The Speechwriter at its core is sensitive and apolitical: Swain just wants to understand why we so often insist on mangling the language.” (The Paris Review)
“Revealing, insightful, [and] hilarious. . . . Unlike other my-time-in-politics memoirs, Swaim does not go out of his way to trash his former boss or make everyone around look like idiots. If you are at all interested in politics, the crafting of words, and the absurdities of human nature, you’ll enjoy this book.” (The Gospel Coalition)
“An enjoyable, well-written volume. As he chronicles key events during his time in the governor’s office, Swaim demonstrates that he has an ear for dialogue, an eye for detail and a gift for pithy statements (as you’d expect from a speechwriter). Whether he’s describing the governor’s opponents in the legislature, or recreating conversations between himself, the governor and other staff members, Swaim displays an inspired literary hand.” (Neil Hrab, Vital Speeches of the Day (blog))
“Swaim undertakes his rueful memoir without malice or anger, so that what we read is the sad and sometimes hilarious story of politics as usual in America. And what did Swaim learn as the governor’s speechwriter? That you can admire a man, agree with his ideas, even like him, but you can never, never, ever trust a politician.” (The Daily Herald (Provo, UT))
“The Speechwriter is alternately hilarious and just plain sad. And it is well-written.” (Independent Mail (Anderon, SC))
“Enjoyable.” (Washington Free Beacon (Washington, DC))
“A rollicking jaunt through Mark Sanford's last term as governor.” (The Ironic Cherry (blog))
"The governor's marital infidelity . . . and other moral shortcomings take a back seat here. And deservedly so, for Swaim's approach is far more entertaining and, if you care about language, far more indicting. He describes an administration in which the mistreatment of language—and staff—was commonplace." (NPR's Book Concierge (Best Books of 2015))
About the Author
Barton Swaim, a native South Carolinian, attended the University of South Carolina and the University of Edinburgh. From 2007 to 2010 he worked for Mark Sanford, South Carolina’s governor, as a communications officer and speechwriter. He lives in Columbia, South Carolina, with his wife, Laura, and three daughters, and writes regularly for The Wall Street Journal and The Times Literary Supplement. The Speechwriter is his first book.
Review
"The book's best passages explore the appeal of charismatic, earnest, and morally challenged souls like Sanford, who invariably devastate their true-believing but self-interested, in-on-the-game handlers and operatives through disastrous public exposure." ---Publishers Weekly
--This text refers to an alternate kindle_edition edition.
Excerpt. © Reprinted by permission. All rights reserved.
The Speechwriter
1
THE DUMPS
About twenty of us sat in the conference room waiting for the boss to walk in. The room was warm and smelled faintly of sweat. A pair of law clerks quietly debated the correct pronunciation of “debacle.” At last Paul asked what the meeting was about. “I think,” June said, “the governor wants to apologize to the staff.” She said it with a wry look, but nobody laughed.
Stewart looked up from a magazine. “He already did that,” he snapped. “He apologized to his mistress, and to his family—.”
“In that order,” Paul said.
Nervous laughter made its way around the room.
“I don’t think we can handle another apology,” Stewart went on, throwing down the magazine. “Because let me tell you, I know what an apology from this governor sounds like, and it ain’t really an apology. It’s more like—.”
He paused.
Someone said, “More like what?”
“I’ll just put it this way. His apologies tend to have an unapologetic tone.”
Another minute passed, and then the governor walked in. All went silent. He sat in the only remaining chair and made jokes with one of the interns.
A week before, he had been openly talked about by influential commentators in New York and Washington as a presidential candidate. In national media reports, his name had been routinely used in conjunction with the terms “principled stand,” “courageous,” “crazy,” “unbalanced,” and “interesting.” The party’s biggest donors had begun to call him and to pay him visits. Now he was the punch line to a thousand jokes; letters demanding his resignation appeared in newspapers; the word “impeachment” circulated through the capital like rumors of an assassination plot.
“How are y’all?” he said. “Wait—don’t answer that.”
More nervous laughter.
“Aahh.” That was his preface to saying anything significant. “Aahh. But that’s why I called you in here. I just wanted to say the obvious, which is the obvious.”
Paul gave me a look of incomprehension.
“I mean, the obvious—which is that I caused the storm we’re now in. And that’s made everything a little more difficult for everybody in here, and for that I want to say the obvious, which is that I apologize. But you know”—he rose up in his seat to an upright posture—“you know, I was telling one of the boys”—the governor had four sons—“this morning. We were up early and I was saying, ‘Look, the sun came up today.’ It’s a beautiful thing to see. And it’s a beautiful thing regardless of the storms of life. Of which this is one.”
People shifted in their seats and glanced at each other questioningly.
“As it happens,” the governor went on, “and before this storm started, I’d been reading Viktor Frankl’s book about being in a concentration camp. And it’s just incredible to me how you can find beauty, you can find reasons to keep going, in the most appalling circumstances. And I just wanted to say to everybody, keep your head up. Keep pushing forward. And let’s not be in the dumps here. The sun came up today. Aahh. We’re not in a concentration camp. So let’s not stay in the dumps. We can’t make much progress on the important things if we’re in the dumps. So if you’re in the dumps, get out. I mean, of the dumps. Get out of the dumps.”
Nobody spoke.
“Aahh. So, anybody want to say anything? Comments? Pearls of wisdom?”
Still no one spoke.
“Okay, well—.”
“Actually I’d like to say something.” That was Stella.
“Okay.”
“I just want to say—. Actually maybe I shouldn’t.”
“No, it’s okay,” the governor smiled, “go ahead.”
“No, I think I won’t.”
“You sure?”
“Mm. Yeah.”
The governor walked out. Stewart looked around the room and said, “For those of you who are newer to the office, that was the governor’s version of a pep talk. Do you feel pepped?”
Later that afternoon I asked Stella what she’d been intending to say. She had often told me that she didn’t like her job—her husband wanted her to keep it for the income—and had often tried to get herself fired. I thought this might have been one of those times. She narrowed her eyes and pointed at me. “You know what I was about to say? You really want to know? I was going to say, ‘You know what, governor—maybe what you say is true. Maybe we should be thankful that we’re not in a concentration camp.’” You could hear a slight tremor in her voice. “‘And maybe we take the sun rising for granted, and we shouldn’t. But you’re not really the one who should tell us that right now. And if you do say anything, it should be more like Sorry I flushed all your work down the toilet, people. Sorry I made you all a joke. Sorry about your next job interview, the one where you’re going to be brought in as a curiosity and then laughed at.’”
“Stella, I wish you had said that.”
She had tears in her eyes. --This text refers to an alternate kindle_edition edition.
1
THE DUMPS
About twenty of us sat in the conference room waiting for the boss to walk in. The room was warm and smelled faintly of sweat. A pair of law clerks quietly debated the correct pronunciation of “debacle.” At last Paul asked what the meeting was about. “I think,” June said, “the governor wants to apologize to the staff.” She said it with a wry look, but nobody laughed.
Stewart looked up from a magazine. “He already did that,” he snapped. “He apologized to his mistress, and to his family—.”
“In that order,” Paul said.
Nervous laughter made its way around the room.
“I don’t think we can handle another apology,” Stewart went on, throwing down the magazine. “Because let me tell you, I know what an apology from this governor sounds like, and it ain’t really an apology. It’s more like—.”
He paused.
Someone said, “More like what?”
“I’ll just put it this way. His apologies tend to have an unapologetic tone.”
Another minute passed, and then the governor walked in. All went silent. He sat in the only remaining chair and made jokes with one of the interns.
A week before, he had been openly talked about by influential commentators in New York and Washington as a presidential candidate. In national media reports, his name had been routinely used in conjunction with the terms “principled stand,” “courageous,” “crazy,” “unbalanced,” and “interesting.” The party’s biggest donors had begun to call him and to pay him visits. Now he was the punch line to a thousand jokes; letters demanding his resignation appeared in newspapers; the word “impeachment” circulated through the capital like rumors of an assassination plot.
“How are y’all?” he said. “Wait—don’t answer that.”
More nervous laughter.
“Aahh.” That was his preface to saying anything significant. “Aahh. But that’s why I called you in here. I just wanted to say the obvious, which is the obvious.”
Paul gave me a look of incomprehension.
“I mean, the obvious—which is that I caused the storm we’re now in. And that’s made everything a little more difficult for everybody in here, and for that I want to say the obvious, which is that I apologize. But you know”—he rose up in his seat to an upright posture—“you know, I was telling one of the boys”—the governor had four sons—“this morning. We were up early and I was saying, ‘Look, the sun came up today.’ It’s a beautiful thing to see. And it’s a beautiful thing regardless of the storms of life. Of which this is one.”
People shifted in their seats and glanced at each other questioningly.
“As it happens,” the governor went on, “and before this storm started, I’d been reading Viktor Frankl’s book about being in a concentration camp. And it’s just incredible to me how you can find beauty, you can find reasons to keep going, in the most appalling circumstances. And I just wanted to say to everybody, keep your head up. Keep pushing forward. And let’s not be in the dumps here. The sun came up today. Aahh. We’re not in a concentration camp. So let’s not stay in the dumps. We can’t make much progress on the important things if we’re in the dumps. So if you’re in the dumps, get out. I mean, of the dumps. Get out of the dumps.”
Nobody spoke.
“Aahh. So, anybody want to say anything? Comments? Pearls of wisdom?”
Still no one spoke.
“Okay, well—.”
“Actually I’d like to say something.” That was Stella.
“Okay.”
“I just want to say—. Actually maybe I shouldn’t.”
“No, it’s okay,” the governor smiled, “go ahead.”
“No, I think I won’t.”
“You sure?”
“Mm. Yeah.”
The governor walked out. Stewart looked around the room and said, “For those of you who are newer to the office, that was the governor’s version of a pep talk. Do you feel pepped?”
Later that afternoon I asked Stella what she’d been intending to say. She had often told me that she didn’t like her job—her husband wanted her to keep it for the income—and had often tried to get herself fired. I thought this might have been one of those times. She narrowed her eyes and pointed at me. “You know what I was about to say? You really want to know? I was going to say, ‘You know what, governor—maybe what you say is true. Maybe we should be thankful that we’re not in a concentration camp.’” You could hear a slight tremor in her voice. “‘And maybe we take the sun rising for granted, and we shouldn’t. But you’re not really the one who should tell us that right now. And if you do say anything, it should be more like Sorry I flushed all your work down the toilet, people. Sorry I made you all a joke. Sorry about your next job interview, the one where you’re going to be brought in as a curiosity and then laughed at.’”
“Stella, I wish you had said that.”
She had tears in her eyes. --This text refers to an alternate kindle_edition edition.
Product details
- ASIN : B00P42X38K
- Publisher : Simon & Schuster; Reprint edition (July 14, 2015)
- Publication date : July 14, 2015
- Language : English
- File size : 1073 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 225 pages
- Lending : Not Enabled
-
Best Sellers Rank:
#746,980 in Kindle Store (See Top 100 in Kindle Store)
- #154 in State & Local Government
- #444 in United States Local Government
- #1,485 in Federal Government
- Customer Reviews:
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212 global ratings
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Top reviews from the United States
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Reviewed in the United States on July 16, 2015
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30 people found this helpful
Helpful
Reviewed in the United States on December 22, 2015
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"Speechwriter" is both informative and puzzling. Swaim is a young, idealistic English PhD with a new family who takes a job as a staffer to Gov. Sanford (who is never actually named in the book) of South Carolina. The Governor is portrayed as vain, ignorant, and verbally abusive. The stress makes Swaim physically ill and harms his family and the reader wonders why he stays. Even more puzzling is the odd loyalty he develops toward the humiliated Sanford after his public fiasco with his Argentine mistress. The book's treatment of Sanford's conceptual and semantic posturing is entertaining for a while but it is not resolved. The book doesn't deal with Sanford's rebirth in the House of Representatives. Did he change as a consequence of his experience? For me, the most interesting part of the book is a discussion the the final pages of the author's view, based on his experiences as a Sanford staffer, that in a democracy all politicians ultimately have to be untrustworthy to succeed. It would be really interesting to develop this concept based on something beyond Swaim's sample of one.
8 people found this helpful
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Reviewed in the United States on July 24, 2015
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This book seemed mostly to be about the power and beauty of language, and ultimately that's why I liked it so much. It was clearly a labor of love - a love for language. The writing carries with it a dual sense of what it's like to be shackled to the approval of politicians and constituencies and what's it's like to now sprint unfettered into the arms of a far more literate electorate - we the readers. So while the book elicits genuine, head shaking laughter, I also got to secretly applaud myself for reading it and getting to stand above the American political machine, while staring down into its extraordinarily dark heart.
Brief and efficient, the book portrays everyone in the most human terms, from the Governor, to the insiders, to the voters. And leaving out or changing everyone's names (even though we all know - wink, wink) allowed these people to not just be from a particular state at a particular time, but from any state at any time. This is Machiavelli's "The Prince" for the 24 hour news cycle era. And as the language here portrays, politics can lift our eyes to what we want to believe, and still be rooted in worst kind of corruption and skulduggery. And most of us already know about both ends of our political animals, and openly admire their ambition, even as we indulge in our own self-satisfaction at their failings. This book allows you to do all of this but with flourish and style instead of bitterness and contempt.
Brief and efficient, the book portrays everyone in the most human terms, from the Governor, to the insiders, to the voters. And leaving out or changing everyone's names (even though we all know - wink, wink) allowed these people to not just be from a particular state at a particular time, but from any state at any time. This is Machiavelli's "The Prince" for the 24 hour news cycle era. And as the language here portrays, politics can lift our eyes to what we want to believe, and still be rooted in worst kind of corruption and skulduggery. And most of us already know about both ends of our political animals, and openly admire their ambition, even as we indulge in our own self-satisfaction at their failings. This book allows you to do all of this but with flourish and style instead of bitterness and contempt.
10 people found this helpful
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Top reviews from other countries
Shale Bing
5.0 out of 5 stars
Writing on the AppalachianTrail
Reviewed in the United Kingdom on August 22, 2016Verified Purchase
This is an entertaining insight into the practices of communication in politics. The book gives readers interested in the process of politics insights into the working lives of the drudges who write the letters, speeches and opinion pieces for elected officials, struggling to be vacuous in the "voice" of their boss. The book is also of value to readers interested in the practice of strategic communication, describing how the comms team dealt with the governor disappearing to Buenos Aires to hike the Appalachian trail. This episode gives the book its focus and is well used to highlight how post-crisis certain words became unusable, including "honesty", "integrity" and "Argentina", and the conflict between disenchantment with the governor and a reflexive defence of the governor from attacks by his enemies. Swaim writes beautifully, with a near perfect balance between capturing his subjective reactions and a description of the objective circumstances.
Tino
1.0 out of 5 stars
Tedious and mean
Reviewed in the United Kingdom on January 16, 2018Verified Purchase
One of the most tedious and mean spirited books I have read in a long while. The author has an unkind word for everyone. He thinks of himself as a great 'speechwriter' but seems to spend most of his time answering correspondence and complaining about the faults of his colleagues.
Andrew Billen
5.0 out of 5 stars
A superbly literate insight into the dark heart of politics
Reviewed in the United Kingdom on August 3, 2016Verified Purchase
This is a memoir for anyone who loves words, is fascinated by politics, enjoys the soap opera of offices or seeks insight into human nature. The author was. a speechwriter for a star governor who could not express himself.or understand his own motivations.. Funny, cynical yet poignant.
Craig McGill
3.0 out of 5 stars
Ok but nothing amazing
Reviewed in the United Kingdom on October 3, 2016Verified Purchase
A decent look at life with a US politician - in fact, slice of life is exactly what it is - but there's little hard-earned insight or realisation with it. OK for less than a fiver and as an alternative to the more heavyweight books out there.
Alistair J Smith
4.0 out of 5 stars
insightful
Reviewed in the United Kingdom on August 18, 2015Verified Purchase
To all who've worked in the communications engine room, helping leaders present themselves to the public, Barton Swaim gives a voice. And while his Governor's antics may be extreme, the tantrums, inanity and ego all strike a chord. Should be compulsory reading for all trainee political aides and PR people.
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