- Paperback: 232 pages
- Publisher: McGraw-Hill Book Company Australia; 3 edition (April 4, 2008)
- Language: English
- ISBN-10: 0070138605
- ISBN-13: 978-0070138605
- Product Dimensions: 7.8 x 0.6 x 9.8 inches
- Shipping Weight: 10.6 ounces
- Average Customer Review: 4.3 out of 5 stars See all reviews (19 customer reviews)
- Amazon Best Sellers Rank: #1,072,382 in Books (See Top 100 in Books)
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Sponsorship Seeker's Toolkit Third Edition Paperback – April 4, 2008
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About the Author
Kim Skildum-Reid is one of the world's most recognized and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs popular industry hub, Power Sponsorship and cowrote industry bestseller, The Sponsorship Seeker's Toolkit, and authored the controversial Ambush Marketing Toolkit and instant classic for corporate sponsors, The Corporate Sponsorship Toolkit.
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Top Customer Reviews
Regardless of whether you've done sponsorship for years or are just starting out, this book will prove handy. Ever since I picked it up, it's been my go-to for anything sponsorship-related. I wouldn't say I'm a sponsorship pro just yet, but when I'm working on a proposal or about to pitch a sponsorship, I'll still flip through this book. Why? Because it's a great reference! The material is very useful, easy to digest and you can pretty much take it and apply it to your own needs. And sponsorship marketing is not just for events people, this book really helps you wrap your mind around the almost limitless possibilities associated with partnerships and promotions in general.
I would say, just spend the $20 bucks or whatever on this book. It won't matter in the grand scheme of things (at least that's what I think) because after you're done reading it, the chances of your netting a really great sponsor are going to be that much better. And that's kind of the whole point of the book, right? Yup!
This and the two previous Sponsorship Seekers Toolkit can take a novice and teach them how to speak to sponsors confindently and knowledgably.
If you're a seasoned professional, Kim and Anne-Marie come up with such creative partnerships, you'll find yourself smiling over the common sense they inject into every chapter.
This book has taught my staff how to present proposals that will enhance multiple sponsors, thereby giving them more bang for their buck as well as making the event more memorable for the audience.
This book is a dog-eared must in my professional library.
I have read everything I could find to give me direction and nothing prior to this book said anything different. It was all about "whats in it for me" mentality when sending a power point based resume to corporations.
After reading this book, I have to admit I was that guy with shotgun proposals, search and replace power points (at least I customized the artwork for each) that were identical.
I highly recommend this book to every sponsorship seeker, regardless of your experience level, this is a game changer!
The book comes with forms that can help any organization become better at sponsorships and the challenges that you might face during your sponsorship program. These tools and templates make the book a steal for leaders that are looking to develop new ways of promoting their brand and take their marketing efforts to the next level.
I have bought several copies for my clients over the years and they find the material easy to digest and fast to act on. You can't find a better book on sponsorships.
Most Recent Customer Reviews
If your looking to find sponsors this is the book for you.