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Sports Junkies Rejoice: The Birth of ESPN Paperback – May 12, 2010
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From the Author
Pursuing the American Dream with tenacity, entrepreneurial daring and fierce determination, using the tools of the day, we launched ESPN. Here's to you sports junkies . . . Rejoice!
From the Inside Flap
"Only Bill Rasmussen can take you back, back, back, back to the beginning of the greatest success story in the history of sports television. His ideas, his enthusiasm, his fierce determination and belief in success changed the way we all watch television and televised sports today."
Chris Berman, ESPN
"You were a man ahead of your time! A Genius - God Bless!"
Dick Vitale, ESPN
"Bill Rasmussen dramatically altered and elevated the world of sports. What he did changed the landscape of TV sports."
Sports Illustrated - Forty for the Ages
Fortieth Anniversary - 1994
"The Father of Cable Sports"
USA Today, 1994
"What we're creating here is a network for sports junkies. This is not a network for the soft-core sports fans who like to watch the NFL and then switch to the news."
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Bill and his son Scott, with their tenacity to implement their idea forever transformed the landscape of American sports. Their combined effort is felt daily around the globe by countless sports fans who watch ESPN and it has become, as prediced by foremer Disney Chairman Michale Eisner as the "crown jewel" of the Disney empire.
This book is how the idea became reality and as I stated at the outset it is incredibly accurate and a must read for anyone interested in the subject or an entrepreneur who has an idea.
I could not put it down.