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Springboard to Success: Strategies To Keep Business Casual From Making Business... Casual Paperback – May 23, 2005

4.3 out of 5 stars 3 customer reviews

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Editorial Reviews

About the Author

April Callis is president and principal consultant of Springboard Consulting. April helps individuals accelerate their careers by presenting a professional image and works with organizations to create innovative education for their employees and exceed customers expectations. Clients include the University of Michigan, Foote Health Systems, Ford Motor Company. As a keynote speaker and professional trainer, April has developed seminars for dozens of University of Michigan and Michigan State University professional growth workshops on such topics as “Presenting a Professional Image;” “Prepare, Practice, Present,” “Act Well Your Part” and “Stay in the YES pile”. She has appeared on and hosted several television programs including the award-winning Community Connection. April holds a Master of Arts degree in Communication and is a member of the National Speaker’s Association and the American Society of Training and Development.

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Product Details

  • Paperback: 128 pages
  • Publisher: Springboard (May 23, 2005)
  • ISBN-10: 0976517108
  • ISBN-13: 978-0976517108
  • Product Dimensions: 8.3 x 5.5 x 0.4 inches
  • Shipping Weight: 8 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #6,718,647 in Books (See Top 100 in Books)

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By Harold McFarland HALL OF FAMEVINE VOICE on June 25, 2005
The last paragraph of the introduction to this book clearly defines the objective - "...to help you discover how to present a professional image and conduct yourself with professional manner that transcends appearances". With the advent of "business casual" the perceived separation of the management from the worker by virtue of dress was greatly diminished. The problem is that it has also caused many employees and management to also take a much more casual attitude toward business. What is "business casual" and how can you draw the line that makes dress business casual without making the employees too casual about the business? Author April Callis tackles this question as she examines what constitutes a professional image, making a great first impression, proper business attire, business etiquette, interviewing skills, and presentation skills. Each of these areas are presented from the standpoint of creating the right image right from the start. Springboard to Success is required reading for people new to the office environment (especially high-school and college graduates) and recommended to those who are moving up the corporate ladder.
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Early in her career, April Callis was hired for the grand opening of one of Nordstrom's Department Stores in Chicago. She realized that after the hoopla, sales staff with low visibility would be expendable. So she set about learning each of the manager's names and faces, addressing them by name when she saw them. It wasn't long before they knew her name as well. Soon she was promoted to a more prestigious and lucrative department and named to the customer service board.

What April knows intuitively about gaining visibility and presenting a professional image, she shares in this engaging book. It covers a wide range of issues, from perfecting your handshake to polishing your presentation skills. By including a section on interviewing skills, she has made the book useful to readers looking to change jobs as well as those seeking to make the most of the position they have.

Now a professional trainer, speaker and consultant, April has worked with numerous clients including Ford Motor Co. and the University of Michigan. She argues convincingly that the "business casual" trend in working attire has been counterproductive - especially to employees who want to communicate enthusiasm and competence. Although this book is not just about wardrobe - far from it - you will gain new insights about what to wear, how to act, and what to do to achieve your goals.
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Regardless of whether you are just entering the workforce, or have been working for decades, you will learn something new from this book! It is a quick and painless primer to help all of us reexamine and understand the image we project.
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