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Braden Kowitz

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Hardcover – Illustrated, March 8, 2016

by Jake Knapp (Author), John Zeratsky (Author), Braden Kowitz (Author)

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From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.

In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.

Print length

288 pages
Language

English
Publisher

Simon & Schuster
Publication date

March 8, 2016
Dimensions

5.5 x 1 x 8.38 inches
ISBN-10

0593076117
ISBN-13

978-1501121746
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“Why are we doing this project? Where do we want to be six months, a year, or even five years from now?”
Highlighted by 3,353 Kindle readers
An important part of this exercise is rephrasing assumptions and obstacles into questions.
Highlighted by 2,974 Kindle readers
We’ve found the ideal size for a sprint to be seven people or fewer.
Highlighted by 2,895 Kindle readers

Editorial Reviews

Review

“Every business leader I know worries about the same thing: Are we moving fast enough? The genius of Jake Knapp’s Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency. A sprint is a cure for what ails companies in an ever faster world.”
—Beth Comstock, vice chair of GE

"The key to success, often, is building the right habits. But which habits work best? Sprint offers powerful methods for hatching ideas, solving problems, testing solutions—and finding those small, correct habits that make all the right behaviors fall in place."
– Charles Duhigg, author of The Power of Habit

"To quote one of my colleagues, “don’t get ready, get started”. Through hard won experience Jake Knapp and the team at Google Ventures have refined an efficient, hands-on approach to solving your product, service and experience design challenges. Try the book and try a Sprint."
– Tim Brown, CEO of IDEO and author of Change By Design

"Read this book and do what it says if you want to build better products faster."
– Ev Williams, founder of Medium, Blogger, and Twitter

"Sprint teaches you a novel process for solving really thorny problems in just 5 days. It's full of helpful, entertaining stories that will make it easier for you to succeed. What more, exactly, would you demand from a book? I wish all business books were this useful."
– Dan Heath, co-author of Made to Stick, Switch, and Decisive

About the Author

Jake Knapp created the Design Sprint at Google, where he also helped build Gmail, cofounded Google Meet, and was a design partner at GV. He has since coached hundreds of teams on product strategy at places like Miro, Slack, Nike, LEGO, IDEO, the Wall Street Journal, and the Harvard Business School. Today, Jake is a cofounder at Character, where he helps startups find product-market fit with Design Sprints.

John Zeratsky supports startups with capital and sprints. As an investor and designer, he has worked with Slack, One Medical Group, Blue Bottle Coffee, Flatiron Health, Gusto, and hundreds of other successful startups. John is cofounder and general partner at venture capital firm Character. Previously, he was design partner at GV and a design leader at YouTube, Google Ads, and FeedBurner, which was acquired by Google in 2007.

Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets, and Google Trends.

Product details

ASIN ‏ : ‎ 150112174X
Publisher ‏ : ‎ Simon & Schuster; Illustrated edition (March 8, 2016)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 0593076117
ISBN-13 ‏ : ‎ 978-1501121746
Item Weight ‏ : ‎ 1.25 pounds
Dimensions ‏ : ‎ 5.5 x 1 x 8.38 inches

Best Sellers Rank: #7,214 in Books (See Top 100 in Books)
- #15 in Business Decision Making
- #29 in Decision-Making & Problem Solving
- #80 in Entrepreneurship (Books)

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John Zeratsky
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John Zeratsky is the bestselling author of Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days and Make Time: How to Focus on What Matters Every Day.
John’s writing has been published by The Wall Street Journal, TIME, Harvard Business Review, Wired, Fast Company, and many other publications. He has appeared on stage nearly 200 times, including at Netflix, IDEO, McKinsey, the Code Conference, and The London School of Economics.
For nearly 15 years, John was a designer for technology companies. At Google Ventures (GV), he helped develop the design sprint process and worked with close to 200 startups, including Uber, Slack, 23andMe, Flatiron Health, Blue Bottle Coffee, and Nest. He was also GV’s in-house copywriter, editor, and content strategist; he created and edited the GV Library, which has reached millions of readers since 2012. Previously, John was a designer at YouTube and Google, and an early employee at FeedBurner, which Google acquired in 2007.
John studied journalism at the University of Wisconsin and graduated with a Bachelor of Science degree from the UW School of Human Ecology, where he’s now an advisor to the Dean and faculty.
Originally from small-town Wisconsin, John and his wife Michelle have lived in Chicago and San Francisco. They spent 18 months traveling in Central America aboard their sailboat Pineapple before moving to Milwaukee in 2019.
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Braden Kowitz
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Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of “design partner” at a venture capital firm. He has advised close to two hundred startups on product design, hiring, and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Enterprise, Google Spreadsheets, and Google Trends.
See more on the author's page
Jake Knapp
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Jake Knapp is the author of "Make Time" and the New York Times bestseller "Sprint".
Jake spent ten years at Google and Google Ventures, where he created the design sprint. He has coached over 150 companies on the process, including teams at Slack, Uber, the New York Times, and LEGO. He lives in San Francisco with his wife and sons.
See more on the author's page

Customer reviews

4.6 out of 5

4,229 global ratings

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Bob O'Malley

Thoughtful, thorough step by step guide

Reviewed in the United States 🇺🇸 on April 23, 2023

Verified Purchase

Absolutely love this book, and it's practicality. I read it twice: first time to understand the concepts, and a second to guide me through planning my team's first Design Sprint (which starts tomorrow). If you're looking to get better at product management (especially when kicking off important, new initiatives), then I highly recommend this book and employing the procedure it teaches.

Helpful

Michael A

The must have for anyone starting on a new project

Reviewed in the United States 🇺🇸 on April 25, 2023

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Absolutely wonderful read, packed full of ideas and content, a must for anyone working on a new product or trying to get an existing one out of a rut.

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Sameh Z

Design Thinking Time-boxed

Reviewed in the United States 🇺🇸 on December 9, 2017

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Sprint book review

The Sprint book is easy read and could be dealt with as a story. The format of Sprint moving through the working week creates atmosphere that I was hearing Jake(the main author) telling me a story. Watching some videos on YouTube for Jake helped me better understand the book. As they say, our writing is kind of reflection of who we are beyond the subject of the book.

While it is simple read, the underlying concepts have roots in Human Centered Design, Anthropology, Prototyping, UX, Innovation, App Design, Software Development, Agile Management, ….. The book stitches these concepts in a simple 5 days intuitive road-map for any organization that wants to solve big challenge in 5 days. No bluff, no extended plans, not procrastination, no top-down solutions, and no naysayers. By solving a challenge, I mean ‘learning’ what to do about it.

Design Sprint is about learning what we need to do about the challenge. The bigger the challenge the higher the applicability of Design Sprint and the bigger the reward can be.

I am familiar with Human Centered Design from IDEO. For me Design Sprint cuts to the chase if we want to apply the whole Design Thinking process in a week. There could be follow-up after the Sprint to iterate on the feedback from users on Friday, but that followup will be shorter. In days , it is like 5+3+2; 5 days for the first Sprint. And every segment has definitive outcomes that provides concrete learning to the organization.

Having key stakeholders in the Design Sprint team, would help having timely feedback and decisions on the progress of the Sprint. Meaning, those stakeholders will bring us to the reality about the aspects of the business applicability of the solution. For me this reduces the risk of implementing a solution which despite of being desirable by users, is non-implementable due technical feasibility or business sustainability.

The book includes examples of companies from diverse industries including healthcare, software development, hotels, coffee-shops, and fitness. I am more comfortable applying Sprint process to design services that primarily utilize digital solutions. However, the author mentioned he implemented the same process for designing non-digital solutions. Again, this is a Design Thinking mentality where we start from complete uncertainty about what we need to do and go through a discovery process for learning about the context and what probably can work. What probably works is based on user testing of a facade solution (prototype).

Sprint book is complete and can be the main source for anyone who wants to facilitate Design Sprint, like me:) Like any other process, learning can happen only through practicing using the right process. and mindset. Based on the lessons learned from tens of Sprints the author facilitated, I believe this book can be valuable for team facilitators.

It is about time for organizations to be transparent about their challenges and empower their employees to help ‘learning’ about what to do regarding them. Historically, organizations provide top-down solutions without engaging the right people who understand the complexity of the existing situation. Meaningful learning can be done in 5 days using the Sprint process detailed in this book and with the right skill-mix of team members. Design Sprint can be incorporated as habitual process for ‘learning’ about challenges and designing solutions/services using Design Thinking mentality. It is all in one week!

Similar to Design Thinking and Learn Startup which focus on learning, Design Sprint aims to reduce the risk of having wrong a product/ solution. Although customer usage of solutions is the final judge, Design Sprint can reduce the risk of developing the wrong feature in the first place. In Agile language, before adding a feature into the product backlog, we need to ensure first that it was tested earlier with the target audience using tangible prototype rather than words. Design Sprint can enable that!

3 people found this helpful

Helpful

Deogratias Rweyemamu

A treasure trove of unconventional, ingenious solutions to business questions.

Reviewed in the United States 🇺🇸 on September 7, 2016

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What Jake and his co-authors prescribe in the book sounds rather too good to be true and unconventional, but it has made a world of sense to me.

What usually takes months and months of hopeless meetings, emails and expenditure has been narrowed down to just 5 days of intensive work by all the KEY parties. Emphasis has been put on 'key' parties as most often businesses approach to answer their biggest questions with just 2 or 3 people from the top management involved.

I like how they advise startups to focus on most pressing questions. I can see how many founders and deciders can get lost in a web of questions during startup. They recommend an ideal size of the sprint to be seven people or less, I couldn't have agreed more. And this is only one of the many ingenious tips I liked. Another one is the 'no device rule'.

I've always been a fan of whiteboards but these guys have taken the idea to another level. I quote: " the simultaneous visibility of project material helps us identify patterns and encourages creative synthesis to occur more readily than when these resources are hidden away in file folders, notebooks, or PowerPoint decks."

Another key insight I got from the book is the reminder that 'nobody knows everything'. I can imagine many CEOs thinking this way due to hubris. I quote: "..the information is distributed asymmetrically across the team and across the company. In the sprint, you've got to gather it and make sense of it, and asking experts is the best and fastest way to do that."

The 'How might we' method was also a great light-bulb. Rephrasing business obstacles into helpful questions. Another helpful method is the 'lightning demos which involves finding inspirational ideas from both within your company and even outside your industry. I could imagine limiting myself to my competitors only, but stretching as far as other businesses who do nothing remotely similar is a revelation.

Another ingenious solution suggested by the authors is the 'mind reader' - a sketch of complex ideas as a simple drawing of boxes and text. This then forms a basis for a prototype.They emphasize on the quality of the solution as opposed to the artistry of the drawings - they really do give hope to people like us who wouldn't know what do with a brush :) They further elaborate on the usefulness of sketching, I quote, "once your ideas become concrete, they can be critically and fairly evaluated by the rest of the team - without any sales pitch. And perhaps, most important of all, sketching allows every person to develop those concrete ideas while working alone."

Crazy 8s is another brilliant idea introduced by the team. An 8 minute exercise of sketching 8 variations of your strongest ideas. I found it quite unconventional, and hence my belief that it will work. Basically the exercise helps you consider alternatives and also serves as an excellent warm up for the main event.

I found the 'prototype mindset' to be the best idea in the whole book. The authors suggest building a facade and testing it, this initially sounded uncomfortable to me, but I later saw the genius in it. I quote, "To prototype your solution, you'll need a temporary change of philosophy: from perfect to just enough, from long-term quality to temporary simulation." I can see how this idea can save a huge amount of time and money for a company down the line.

In the end the authors emphasize the best part about the sprint, which is the chance to learn whether you are on the right track with your ideas in just 5 days. "You can have efficient failures that are good news, flawed successes that need more work, and many other outcomes." I couldn't agree more.

The choice of examples used in the book was also great, not exactly Malcolm Gladwell level, but still inspiring nonetheless.

I recommend the book to Startup founders, top company management or any one looking for unconventional methods to improve productivity on any sphere of their lives.

20 people found this helpful

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Top reviews from other countries

Douglas F.

Excellent but not for all scenarios

Reviewed in the United Kingdom 🇬🇧 on December 25, 2020

Verified Purchase

It’s been a tough call whether to give this book a 4 or 5 star review. The process outlined in the book is good but very prescriptive and Labour and resource intensive. As soon as someone doesn’t show up or focuses on other things then the process breaks down. Also for a regular Agile development sprint when maybe solving minor customer feedback issues it’s not appropriate. I think it’s clearly a case of trying the process learning from it and working out when it’s appropriate to use it and then getting EVERYONE to commit to it. I found the biggest issue is getting people 100% of the time for 5 consecutive days without taking calls, fielding emails, having other meetings or leaving early, arriving late or whatever.

18 people found this helpful

Mr

What a week!

Reviewed in the United Kingdom 🇬🇧 on August 6, 2021

Verified Purchase

I’ve been in ‘Product’ for a number of years and, I must admit, I hadn’t use this technique before.

The idea was suggested to me as we put a new product team together. So I watched a load of YouTube videos and bought this book so I was ready for the week.

What a week! This technique really does move you, and your team, along so quickly! And, for our new team, we got to know each other and started to build a great rapport (and a great prototype 👍😀) whilst being productive.

5 people found this helpful

John Ellison

Game Changer. Repeatable Process for Solving Real Problems in Any Context

Reviewed in the United Kingdom 🇬🇧 on June 28, 2018

Verified Purchase

Game changer. I pre-ordered this book while working at a leading UX agency in Brighton. I read it at the beginning of a new project and tried the method Jake describes in the book.

We ran two sprints with the client, on two different problems. We solved core usability issues, built shared understanding with the team and exceeded stakeholder expectations.

It is an effective and fun process that anyone can follow, not just designers.

I highly recommend reading this book if you have thorny problems to solve and are looking for a reliable and repeatable method for solving them quickly.

19 people found this helpful

@Timothy_Hughes

A Clear Fire Way of Building and Testing Ideas fast

Reviewed in the United Kingdom 🇬🇧 on October 25, 2018

Verified Purchase

Ever been in the situation where you are working on a project and you have all the time and resource in the world but the output isn't to your satisfaction. Or where you are in the situation that you don't have enough time, or resource but the outcome is excellent? Sprint is a methodology to enable you to build and test ideas fast. Born out of Google, Sprint is a framework enables accelerate project outcomes. The book provides you with all the roles and responsibilities, deliverables and hints and tips from it being used many times within Google and the startup world! If you are in a start-up or want to test an idea for both success and failure this is worth a read. It might save you some time!

8 people found this helpful

Mr. E. J. Rowland

Great book awful narration

Reviewed in the United Kingdom 🇬🇧 on July 27, 2019

Verified Purchase

This book is excellent, but you need to customise it to your own needs and schedule I find. Couple it with the Google sprints website and your own ability to run the sessions and you are on to a winner!
I've seen this book used a few times to run sessions and I've seen people get it totally wrong as well as very right. It isn't fool-proof but it's a great guide.
On the down side, the audible narration is about as irritating as it could be. I find it really hard to listen to the narrator's voice. He reads like it was a coffee advert. Very patronising.

2 people found this helpful

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