From the Publisher
Although all career choices present challenges for sustaining success, it seems to us that sales professionals in particular are constantly measured against very rigid, economically-driven barometers and exposed to constant internal and external competition. As a result, the potential for job burnout is very high in the sales industry. The cost to sales organizations in lost talent, rehiring and re-training negatively impacts the corporate bottom line. Unfortunately, but unmistakably, the emotional toll of burnout can be devastating to any sales professionals career.
The authors have noticed clear plateaus in the "energy" of the salespeople they have worked with. While most sales people are well schooled in the nuts and bolts of the selling process there seems to be something missing for them that can cause premature burnout. Thats where SPROUT! comes in handy. By using a Selling Garden metaphor and its accompanying mind-set, salespeople can find relief from harmful stress, and put more fun and passion into the selling process.
By following the authors simple Sales Garden metaphor, and by adhering to the user-friendly steps outlined in SPROUT!, salespeople can beat the career blues and sustain themselves for the long term, regaining their passion for sales in the process. But thats not all. Our simple formula also enables organizations to better retain precious talent, thus creating a healthy sales frameworkand healthy sales professionals -- throughout the inevitable ups and downs of a long term selling career.
All this, from seeds sowed in our Sales Garden.
About the Author
Alan Vengel is the founder of Vengel Consulting Group, a global firm that has helped hundreds of Fortune 1000 companies improve employee performance and boost overall organizational success. He is the author of "The Influence Edge: How to Persuade Others to Help You Achieve Your Goals" and coauthor of "Sprout! Everything I Need to Know about Sales I Learned from My Garden". Vengel lives in Northern California.