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About Srinivas Rao
I'm also the author of The Art of Being Unmistakable and the Small Army Strategy, and I recently signed a 2 book deal with Penguin Portfolio
If you want to subscribe to our show, visit www.unmistakablecreative.com
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Creating for your own pleasure--whether you're writing a novel, composing songs, or painting a landscape--can seem pointless. It's tempting to focus on pursuing money and fame, rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life, rather than being a source of joy.
Rao, host of the podcast The Unmistakable Creative, argues that we should counter this thinking by intentionally creating art for ourselves alone--an audience of one. In this book he shares the fascinating true stories of creatives who took this path, along with actionable tips and the research of creativity experts. You'll learn, for example:
• How Oprah's intentional focus on her own work rather than the opinions of everyone else catapulted her into one of the most popular talk shows of all time.
• How being process-driven can not only help you produce more work, but can make you happier outside of your creative time.
• How to put together a creative "team of rivals" whose feedback can help you hone your craft and filter out useless feedback.
By playing to an audience of one, we can find more happiness, increased productivity, and a greater sense of community.
But it also means you’ll go places you never would have been, meet people you never would have met, and have experiences you never would have had. It means that amazing things will happen.
When life doesn’t go according to plan, you’re forced to take a detour. If you’re looking around and wondering where you’re headed, how you’re going to get there, and what you’re supposed to be doing with your life in the meantime, consider the following: Maybe you’re not a gigantic screw up who is ten years behind on accomplishing your life goals. Maybe you’re just the taking the scenic route.
✮40 Bloggers to Watch in 2011- Problogger
✮Regular Contributor to the ADAGE 150 Blog GROW
✮Speaker at Blogworld Expo and Eye for Travel 2011
"Whenever I am reading and come upon something exceptional that I want to remember for later, I put a "WOW" in the sidebar of the text.
In Srinivas Rao's Relationship Marketing ebook I had 12 "WOW's" in the first 20 pages." - Frank Dickinson
"Just when I thought I knew everything about blogging and connecting, I read Relationship Marketing and learned some new, very key elements.
Now I understand how the top bloggers got to where they are; Srini's book lays it all out for you" - Maria Brophy
The power of your blog is not in the words you write, the products you sell, or even the number of fans you have. The true power of your blog is in the relationship you have with your readers, your customers, and your partners.
It’s a relationship that got me a free place to live in Costa Rica
It’s a relationship that caused another blogger to send me a BRAND NEW suit for Blogworld. (this one still blows my mind – I didn’t even ask for it)
It’s a relationship that resulted in an invitation to be a paid contributor to an Adage 150 blog
It’s a series of relationships with bloggers that allowed me to build an amazing writing team for a corporate blog that I could trust to do the work without my supervision.
It’s echoed throughout the blogosphere as a mantra that relationships are everything in the online world today.So you do everything in your power to connect with people and get their attention:
You comment on the biggest blogs you can find
You tweet the most interesting posts you can find.
You work as hard as you can to build a network.
You read up on every strategy you can for growing your blog.
But when it’s all said and done you still feel like all you hear is the sounds of crickets chirping on your own blog.
You even consider giving up and thinking that it’s just not worth your time and effort to have a blog.
That's why I wrote Relationship Marketing for Bloggers. It's full of actionable ideas to build your brand by building relationships.
What You’ll get from It:
Quality Traffic that Actually Sticks
Referrals for Freelance/Contract Work
Relationships that Extend Beyond Your Business/Blog
Access to People With a Wide Variety of Skills
So, What’s In the book?
The Tremendous Importance of Your First Reader
How to Build Your Tribe
The Key Elements to Spreading Your Influence
The Blog Comment Goldmine
Collaborating with Other bloggers to Play a Bigger Game
Turning 150 Followers into a Personal Network Powerhouse
Building A Blogger Entourage
and Much more.
You'll also get access to the BlogcastFM newsletter and get to listen in on a free 1-hour blog strategy session with one of our clients along with 2 brand new interviews delivered to your inbox every week.
Foreword written by Kristina Holmes, The Holmes Agency
What you’ll learn: What it takes to get a book deal from your blog
Who this book is for: Bloggers, Entrepreneurs and content creators who have aspirations of publishing a book with a mainstream publisher
Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Don’t be the best, be the only.
You’re on the conventional path, checking off accomplishments. You might be doing okay by normal standards, but you still feel restless, bored, and limited.
Srinivas Rao gets it. As a new business school graduate, Srinivas’s dreams were crushed by a soulless job that demanded only conformity. Sick of struggling to keep his head above water, Srinivas quit his job and took to the waves, pursuing his dream of learning to surf.
He also found the freedom to chart his own course. Interviewing more than five hundred creative people on his Unmistakable Creative podcast was the ultimate education. He heard how guests including Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek, and Danielle LaPorte blazed their own trails. Srinivas blends his own story with theirs to tell you: You can find that courage too. Don’t be just one among many—be the only. Be unmistakable.
Trying to be the best will chain you to others’ definition of success. Unmistakable work, on the other hand, could only have been created by one person, so competition is irrelevant. Like Banksy’s art or Tim Burton’s films, unmistakable work needs no signature and has no precedent.
Whether you’re a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success.