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Stand Out! Branding Strategies for Business Professionals Paperback – March 1, 2005
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Top Customer Reviews
This book hit me in a profound way. Stand Out shifted my mindset, paradigm and my understanding of what personal/professional branding really is. Since reading Stand Out I have made tremendous progress on professional branding without feeling uneasy. I would guess that a good number of business owners and consultants lack natural "branding" skills as was my case. If you are one who finds this essential aspect of your business tough or nebulous, I strongly encourage you to read Stand Out without delay.
I loved this book. Not just another book about personal branding, but one that stands out for it's readability, depth, and immediate applicability.
Based on interviews of some of the most successful, resilient and very well known known people, (Nido Qubein, Tony Assandra, Marshall Goldsmith, Beverly Kaye, David Allen, Gayle Carlson, Brian Tracey, and Jim Kouzes)Vetter does a big job in a little book.
Capturing the voices of these experts, we learn and relearn about focus, leadership, personal productivity, becoming well known, etc.. Vetter writes with the voice of a master story-teller, poet, philosopher, while sounding like your mentor, personal coach, trusted advisor, confident or dearest friend.
Vetter has drilled down to the essesnce of each topic for us with a keen instinct for what is core and a gift for articulating the lessons in a way that allow the reader to feel the wisdom shared by each expert resonant in our hearts, our minds and in our spirits.
I love the structure. Short tight chapters and bold headings on each page. Key quotes captured in shaded boxed for our immediate consumption. Each chapter ends with a list of the expert viewpoints and a final note titled Simon Says... providing expert references for more insight and information.
This book is a most read for business professionals and anyone seeking to perform at their highest level. Inspirinig, instructive, rich in resources and advise immediately applicable for enhancing business impact in any field, and in life.
Everyone of us no matter our profession should be seeking to build our own personal brand. Think of some of the most famous people you know who have created a personal brand; Ghandi, Martin Luther King, Jr., Martha Stewart, Stephen Hawking, Winnie Mandela. Too often we limit personal branding to just sales however if you look around at the people in your field whether you are an Engineer, Executive, Mid Level Manager or someone working for these people there is a peer at your level who's name everyone knows. Whether you know their name as an association with positive or negative connotations the difference between that person and you is that they have built a personal brand.
The more I read the reviews for Simon's book the more sad I became for humanity. Yes the book chronicles high powered consultants and presenters but it applies to each and every person in ANY profession as well. If you can't see that from reading the book then that is a clear sign that you are in the wrong profession, not following your passion and should get another job immediately.
The fact that Simon has access to Nido Qubein, Tony Alessandra, Beverly Kaye, David Allen, Marshall Goldsmith, Gayle Carson, Brian Tracy and Jim Kouzes as a peer was enough to make me pick up the book. These aren't Simon's rehashed biography versions of their philosophies. It's their ideas interpreted through their words which Simon has given to us in a journalistic format. A format that has long been absent in this era of lust for sensationalist information where we are told how to think, how to do and what to feel.
What impressed me the most was that journlistic format, the room given to each contributor to tell their story, identify keys points of their success in building their brand and then Simon breaking them down in layman's terms at the end of each chapter. At the end of the book he takes this one step further by indentifying the unifying principles the contributors shared in order to provide them into a set of ideal strategies that work.
"Stand Out!" is a fantastic easy read that I have already put into practice. It has given me the confidence that my personal strategy while on the right track needs a little work to achieve my goals for 2012. I am glad that I found this diamond in the rough to help turbo charge my 2012.
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Simon Vetter is a Swiss Author who has studied the successful business and...Read more