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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It Hardcover – April 21, 2015
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“For those just starting a career or trying to reinvent themselves, this book is a great choice. The ideas presented are practical ways of establishing your brand and your influence as an expert.”
"[Stand Out] provides an almost painless way to uncover and build your 'brand.’”
“It’s easy to admire a thought leader; it’s much harder to become one. Stand Out illuminates
the path. With compelling advice from many of the world’s top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book that’s both informative and motivating.”
—Adam Grant, Wharton professor of psychology and author of Give and Take
“This is the book for you if you are starting any kind of personal, professional, or societal movement. Clark has penned a breakthrough process for taking your big idea from infancy to maturity. Read this book and your revolution will be officially in motion. Highly recommended.”
—Michael Port, author of Book Yourself Solid
“In today’s crowded marketplace, having a great résumé or business idea is not enough to be successful. In Stand Out, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, leading to more opportunities, income, and impact in the world.”
—Pamela Slim, author of Body of Work
“This isn’t another book about marketing. It’s a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. It’s about how to stand out in the ways that matter.”
—Ryan Holiday, author of The Obstacle Is the Way and Growth Hacker Marketing
“Dorie Clark has developed an engaging resource to differentiate yourself in today’s marketplace. From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others.”
—Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back
“Dorie Clark is a thought leader in how to be a thought leader. She’s an expert in how to be an expert. Her book offers clear tips on how to stand out, whether you’re a blogger, a rocket designer, or a laundry machine reviewer.”
—A. J. Jacobs, author of The Know-It-All
From the Inside Flap
Too many people believe that if they keep their heads down and work hard, they'll be recognized on the merits of their work. But that's simply not true anymore. "Safe" jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything's been said--and shouted from the rooftops--how can your ideas stand out?
Fortunately, you don't have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone--with hard work--can do the same. Whether it's learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart.
Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.
Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure your ideas get noticed. Becoming a thought leader, in your company or in your profession, is the ultimate career insurance. But--even more important--it's also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can't afford for the best ideas to remain buried inside you. Whether it's how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it's time to be bold.
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Top Customer Reviews
As someone who has done a fair amount of reading and execution in the world of online brand-building, I was really hoping this would delve into more detail and nuance and this book completely over-delivers.
Here's what I love about this book: Clark walks you through the various phases of online brand-building in DETAIL. And she does it by using case studies at every step, while still being perfectly concise. It's a minor wonder that she was able to amass so many great examples and tie them to her lessons as she's done. Somehow she's able to walk you through all the phases without making this a long or tiring read.
If you are just getting started, do yourself a huge favor and unsubscribe from all the newsletters you're on and just find a weekend to read this book. It will calm your mind and give you the big picture as well as a whole bunch of ideas about how to get started.
If you're already fairly knowledgeable but feeling a bit lost amidst all the options and strategies for building an online brand, Dorie really distills everything beautifully and will give you some fresh ideas as well as reminders about what matters (and where to cut back).
Bottom line I think this is a really impressive piece of work and I highly recommend it.
Page 8 - "The World Needs You" - Stand Out explains why you must put a "dent in the universe." In other words, the ultimate impact you will have is by being yourself fully. This is the essence of standing out: be yourself, fully.
Page 28 - Your experience represents your greatest lessons (far greater than traditional schooling) and the key to standing out. Leverage your story.
Page 68 - "Janusian Thinking" - The concept of being one thing and the opposite at the same time. This is a mind blower, and the most marked up section in my book. The lesson is this. To stand out in an industry the odds are in your favor if you come from outside the industry. Growing up in an industry, so to speak, defines you and it is hard (impossible) to achieve Janusian Thinking. Come from the outside and your are positioned to break the rules.
Page 108 to 122 - This is a mastery lesson in networking. I have observed Dorie's professional career enough to know that she lives this and is wildly successful as a result. This section is the most marked up in my book. I read it multiple times already. My favorite "secret" is not networking with clients per se, but networking with complimentary vendors / competitors.
Page 150 - Become a Connector - This section teaches the basic premise of standing out... reciprocity. Care for others success and they will care for yours.
Page 193 - Do The Work - The blatantly honest conclusion of the book is this... none of this work to stand out will work, if you don't do it. Dorie more than acknowledges - she drives home - the fact that you will need to hustle. And drives that point home with a cool story about the Wine Library founder Gary V (you know the king of hustle).
Stand Out is the recipe for, you guessed it, standing out. A five star read!
Making Others More Visible and Credible Does the Same for You
Hint: Rather than pushing your message at people, pull them closer by citing others-- not you – as sterling examples at the center of your story, speech, conversation, column or product launch. See how Clark makes other experts’ insights and experiences the centerpiece of her actionable idea-packed book -- just as she does in her articles and columns. As she shines a spotlight on them, she:
• Demonstrates her deep expertise around her breakthrough ideas
• Makes her stories more interesting and
• Attracts and builds trusted bonds with complementary thought leaders