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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It Hardcover – April 21, 2015
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“For those just starting a career or trying to reinvent themselves, this book is a great choice. The ideas presented are practical ways of establishing your brand and your influence as an expert.”
"[Stand Out] provides an almost painless way to uncover and build your 'brand.’”
“It’s easy to admire a thought leader; it’s much harder to become one. Stand Out illuminates
the path. With compelling advice from many of the world’s top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book that’s both informative and motivating.”
—Adam Grant, Wharton professor of psychology and author of Give and Take
“This is the book for you if you are starting any kind of personal, professional, or societal movement. Clark has penned a breakthrough process for taking your big idea from infancy to maturity. Read this book and your revolution will be officially in motion. Highly recommended.”
—Michael Port, author of Book Yourself Solid
“In today’s crowded marketplace, having a great résumé or business idea is not enough to be successful. In Stand Out, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, leading to more opportunities, income, and impact in the world.”
—Pamela Slim, author of Body of Work
“This isn’t another book about marketing. It’s a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. It’s about how to stand out in the ways that matter.”
—Ryan Holiday, author of The Obstacle Is the Way and Growth Hacker Marketing
“Dorie Clark has developed an engaging resource to differentiate yourself in today’s marketplace. From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others.”
—Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back
“Dorie Clark is a thought leader in how to be a thought leader. She’s an expert in how to be an expert. Her book offers clear tips on how to stand out, whether you’re a blogger, a rocket designer, or a laundry machine reviewer.”
—A. J. Jacobs, author of The Know-It-All
From the Inside Flap
Too many people believe that if they keep their heads down and work hard, they'll be recognized on the merits of their work. But that's simply not true anymore. "Safe" jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything's been said--and shouted from the rooftops--how can your ideas stand out?
Fortunately, you don't have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone--with hard work--can do the same. Whether it's learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart.
Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.
Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure your ideas get noticed. Becoming a thought leader, in your company or in your profession, is the ultimate career insurance. But--even more important--it's also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can't afford for the best ideas to remain buried inside you. Whether it's how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it's time to be bold.
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Making Others More Visible and Credible Does the Same for You
Hint: Rather than pushing your message at people, pull them closer by citing others-- not you – as sterling examples at the center of your story, speech, conversation, column or product launch. See how Clark makes other experts’ insights and experiences the centerpiece of her actionable idea-packed book -- just as she does in her articles and columns. As she shines a spotlight on them, she:
• Demonstrates her deep expertise around her breakthrough ideas
• Makes her stories more interesting and
• Attracts and builds trusted bonds with complementary thought leaders
Dorie Clark's outstanding book provides specific, straightforward steps to help us "stand out." As I read and thought about the groups with whom I work I discovered excellent ideas that I can share from Dorie's work to help them find breakthrough ideas, niches, etc., and more importantly how to turn ideas into action. Personally, I found ideas that can help me when I am wanting to focus on my "niche" and make a difference.
I emphasize the importance of leaders and others using "powerful questions." Frequently Dorie encourages the reader to ask powerful questions such as why do we go to work (p. 9), asking questions that others have not asked and have a questioning mindset, and "what if" and "why not" questions (p. 19).
I also love her references to other ideas (suggestions) from other authors and thought leaders throughout the book (e.g., David Allen, Seth Godin, Gretchen Rubin). An important them is also emphasized: make time for reflection and quiet time. If we are to "stand out" I think this is critical.
On another personal note I was moved by her reference in the acknowledgements to Gideon (her loving cat who died shortly after she signed the publishing deal for "Stand Out"). As a "cat person" myself her reference to Gideon helped me connect with Dorie.
Great book and encourage checking it out if you want to truly stand out and make a difference.
Ed Nottingham, PhD, PCC
Consulting and Clinical Psychologist
Author, It's Not as Bad as It Seems: A Thinking Straight Approach to Happiness
It's Not As Bad As It Seems
The advices are very practical and the framework of suggestions is very consistent and comprehensive.
Another positive aspect is how realistic is Dorie Clark to make these suggestions by emphasizing extremely well with the "yet unheard" or "to be the thought leader". Therefore no shortcut and no ballshit, Hardwork and systematic efforts indeed, and very ressourcefull path!
Very acurate description of who she is : "she is the thought leader about being a thought leader" from the web site www.dorieclark.com
A last comment: she has a humanitarian approach to believe in the real potential of people by arguing that everyone has something to say! I can not argue more :)
So instead of working to implore your customers to buy more of your stuff, a much beter strategy is to get your ideal customers to flock to you by being a thought leader in the area in which they are having a problem.
Dorie Clark lays a clear and enjoyable case for our to establish yourself as a thought leader in your industry. I got lots of ideas that I will work to apply to my own business.