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Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It Hardcover – April 21, 2015
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“For those just starting a career or trying to reinvent themselves, this book is a great choice. The ideas presented are practical ways of establishing your brand and your influence as an expert.”
"[Stand Out] provides an almost painless way to uncover and build your 'brand.’”
“It’s easy to admire a thought leader; it’s much harder to become one. Stand Out illuminates
the path. With compelling advice from many of the world’s top influencers, as well as her own impressive journey, Dorie Clark has written a highly accessible book that’s both informative and motivating.”
—Adam Grant, Wharton professor of psychology and author of Give and Take
“This is the book for you if you are starting any kind of personal, professional, or societal movement. Clark has penned a breakthrough process for taking your big idea from infancy to maturity. Read this book and your revolution will be officially in motion. Highly recommended.”
—Michael Port, author of Book Yourself Solid
“In today’s crowded marketplace, having a great résumé or business idea is not enough to be successful. In Stand Out, Dorie Clark clearly and powerfully teaches you how to become a recognized expert in your field, leading to more opportunities, income, and impact in the world.”
—Pamela Slim, author of Body of Work
“This isn’t another book about marketing. It’s a book about how to develop an idea and a voice powerful enough to deserve a powerful following and real influence. It’s about how to stand out in the ways that matter.”
—Ryan Holiday, author of The Obstacle Is the Way and Growth Hacker Marketing
“Dorie Clark has developed an engaging resource to differentiate yourself in today’s marketplace. From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others.”
—Keith Ferrazzi, author of Never Eat Alone and Who’s Got Your Back
“Dorie Clark is a thought leader in how to be a thought leader. She’s an expert in how to be an expert. Her book offers clear tips on how to stand out, whether you’re a blogger, a rocket designer, or a laundry machine reviewer.”
—A. J. Jacobs, author of The Know-It-All
From the Inside Flap
Too many people believe that if they keep their heads down and work hard, they'll be recognized on the merits of their work. But that's simply not true anymore. "Safe" jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything's been said--and shouted from the rooftops--how can your ideas stand out?
Fortunately, you don't have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone--with hard work--can do the same. Whether it's learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart.
Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.
Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure your ideas get noticed. Becoming a thought leader, in your company or in your profession, is the ultimate career insurance. But--even more important--it's also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can't afford for the best ideas to remain buried inside you. Whether it's how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it's time to be bold.
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The advices are very practical and the framework of suggestions is very consistent and comprehensive.
Another positive aspect is how realistic is Dorie Clark to make these suggestions by emphasizing extremely well with the "yet unheard" or "to be the thought leader". Therefore no shortcut and no ballshit, Hardwork and systematic efforts indeed, and very ressourcefull path!
Very acurate description of who she is : "she is the thought leader about being a thought leader" from the web site www.dorieclark.com
A last comment: she has a humanitarian approach to believe in the real potential of people by arguing that everyone has something to say! I can not argue more :)
This is so much fun to read partly because of the conversational style of writting makes you feel like a friend is chatting in your ear and because the chapters are extremely easy to swallow as they are nice and short compared to the majority of books i normally read.
I'm of the genetration where i feel the need to get as much out of something as fast as possible and so I nearly cheated by just reading the "Ask Yourself" section at the end of each chapter.
The 'Ask Yourself' section is at the end of each chapter and it's the section where the Author helps you to reflect on her words and ideas, So I thought I'd be a clever clogs and just read the "Ask Yourself" section and save myself lots of time.
Oh My My. Totally the wrong thing to do. The section that im talking about is so richly thought out that I'm more than 4 hours into the book and Im still trying to get my partner to answer the questions that the Author has posed and the afternoon set aside to read the book has turned into the afternoon where me and my partner hold up our business model to the questions posed by Author Dorie Clark.
Also when I forced myself to go back to the beginning and read the chapters fully I was really impressed that the Author didnt just fill it with rubbish. Every single reference so far has been relevant and to the point and i'm very grateful that she hasn't harped on for days. Perfect for me.
Im half way through now but I wanted to write this now as i have no idea how long this will take to finish. It's a short book but the magic lays in the way the author inspires you to reflect. Maybe i'll update this review later.
I highly recommend this book to anybody who has a dream or a business and wants to take a step back and reflect in order to progress.
Most of us know that we want to find something we love and do it well. Stand Out takes the concept a step further: we can find what we love, and elevate it and ourselves with our specific skills and leadership. The book really does make one feel that our dreams are just blueprints, waiting to be build into reality. I highly recommend this book.
This book is a step-by-step guide to identifying your idea, building a following around it and then spreading it across channels to help you stand out in your career and live a fulfilling life above the radar. Dorie outdid herself this time. I'm sure this is only one of the many great things to come from her on the subject of becoming a thought leader and making a difference in your career.