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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence Paperback – November 12, 2012
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About the Author
Mike Lewis is an International speaker, author of the blog Social Episodes, and active twitter personality. He is Vice President of Sales and Marketing at Awareness, Inc, a social media marketing software provider. Awareness' flagship product, the Social Marketing Hub, powers the social media strategies of some of the world's largest and most social media savvy brands. At Awareness, Mike works with brands to implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels.
Top Customer Reviews
Needs to be updated or removed from all reading lists. Social media changed...this book didn't.
This book is worth its cover price for chapter 4 alone. It it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns. Lewis has the benefit of being able to tap into the knowledge that huge brands like Major League Baseball have gained from analyzing millions of customer reactions, and some of the insights are fascinating. For example:
--People post more content to social channels on Friday than any other day of the week, but Thursdays have significantly higher interaction rates.
--Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. This means that content posted to these channels should be created differently depending on when people are most likely to discover it.
--Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel.
In addition to actionable statistics like these, Lewis offers practical advice buttressed by concrete examples. For example, "Content should be focused on the needs of your prospects and customers - not on you, your company or your product." While experienced social marketers may think this advice is obvious, it's stunning how few marketers think this way.Read more ›
Most Recent Customer Reviews
Great read! This book gives great advice and backs it up with case studies and examples. Loved the metrics and ROI sectionPublished on April 6, 2014 by Robyn Hatfield
Haven't finished reading, but so far it is proving to be worth the purchase price. Good information compiled in easy to understand language. Read morePublished on September 4, 2013 by Susan B.
Mike Lewis is a rare, smart and talented marketer - there are many great marketers, but few of them have the gift of distilling their years of wisdom into a great book that all... Read morePublished on January 10, 2013 by Lora Kratchounova
Stand Out Social Marketing is a next-level social marketing book had to address what will come next after all the social media best practices are established and commonly followed. Read morePublished on December 30, 2012 by Sal Giliberto
"Standing out" is more important than ever, as every company and organization on the planet starts adding to the social media noise. Read morePublished on December 20, 2012 by Maddie Grant
As anyone who looks at the Web knows the social media space has gained legitimacy and investments in social media marketing continue to rise every year. That is the good news. Read morePublished on December 20, 2012 by S. William Ives