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Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence Paperback – November 12, 2012

4.4 out of 5 stars 19 customer reviews

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Editorial Reviews

About the Author

Mike Lewis is an International speaker, author of the blog Social Episodes, and active twitter personality. He is Vice President of Sales and Marketing at Awareness, Inc, a social media marketing software provider. Awareness' flagship product, the Social Marketing Hub, powers the social media strategies of some of the world's largest and most social media savvy brands. At Awareness, Mike works with brands to implement social media as part of their marketing mix and define marketing and communication strategies that incorporate multiple social media channels.

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Product Details

  • Paperback: 320 pages
  • Publisher: McGraw-Hill Education; 1 edition (November 12, 2012)
  • Language: English
  • ISBN-10: 0071794964
  • ISBN-13: 978-0071794961
  • Product Dimensions: 6.1 x 0.8 x 9 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #404,188 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Tal Peled on July 15, 2016
Format: Kindle Edition Verified Purchase
It is no discredit to Mike Lewis that he wrote Stand Out Social Marketing, only that he did not burn it afterwards. An outdated, trite, sophomoric effusion about social marketing that is pathetically self-aggrandizing.
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Format: Paperback
"Stand Out" is a stand up social media guide for beginners and experts alike. With intelligent insight, and thoughtful stories, Mike Lewis humanizes the world of social media, and encourages his audience to do the same with their social accounts. One of my favorite features about the book is that Mike doesn't just tell you the Who and the Why- but gives you the HOW with action items at the end of each chapter to guide you on your journey through social media. This guide is definitely one I'll be holding on to, and re-reading regularly. Worth every penny, and every minute of my small-business time!
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Mike Lewis' book Stand Out Social Marketing is written as a hand-on aide to the social marketing geek who hasn't quite figured it out. It's not easy being different, in fact oftentimes in social media its a lot easier to blend in, but with Lewis' help and a little creative juice, there's no reason your company cannot stand out like Dwight Howard in his middle school team picture. It's clear the the social marketing world is just beginning to develop, so get on the front lines, take some risks, make some changes and see the results.
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Format: Paperback
A lot of well meaning people has an opinion of social media tactics. Stand Out Social Marketing gives the tools to not only form your own opinion but also provides you with the tools to Do-It-Yourself. There is a lot of hype in social media - but lets all leave the hype and buzzwords behind and start doing some meaningful social media marketing. The easy way to get starter is this social media cookery book. Enjoy your meal today:-)
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Terribly out of date, links/examples/etc all do not work or are not applicable anymore.

Needs to be updated or removed from all reading lists. Social media changed...this book didn't.
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Good book for understanding the challenges and purposes of standing out with Social Marketing. Gives foundation and thought provoking ideas for building relationships that can propel your business to more customers through knowing and being known.
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Easy to understand and good jnformation. This book digs in to social media with practical advice.
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Format: Paperback
You can find plenty of books about social media marketing by people who don't do much of it. What makes Stand Out such a stand out is that the author not only brings years of field experience to the topic but also insight gleaned from hundreds of customer experiences.

This book is worth its cover price for chapter 4 alone. It it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns. Lewis has the benefit of being able to tap into the knowledge that huge brands like Major League Baseball have gained from analyzing millions of customer reactions, and some of the insights are fascinating. For example:

--People post more content to social channels on Friday than any other day of the week, but Thursdays have significantly higher interaction rates.

--Nearly 100% of interactions around content posted to Facebook and Twitter occurs during the first 10 days, but only 34% of interactions around YouTube and WordPress content happens during that time. This means that content posted to these channels should be created differently depending on when people are most likely to discover it.

--Content published to three or more social channels generates about 30% more engagement than content posted to a single social channel.

In addition to actionable statistics like these, Lewis offers practical advice buttressed by concrete examples. For example, "Content should be focused on the needs of your prospects and customers - not on you, your company or your product." While experienced social marketers may think this advice is obvious, it's stunning how few marketers think this way.
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