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From the Publisher
Restaurant Business Start-Up
Restaurant Business, Really?
“…opening a restaurant is a horrible, horrible, great idea...”
- Food and Drink Magazine
Planning is Everything
Restaurant Business
Opening a restaurant isn’t the objective, building a profitable restaurant that you have been dreaming about is the objective. Being prepared means that you will do a lot of planning. Financial plans, operational plans, marketing plans and the big one, business plans.
Maybe you’re thinking, “Should I? I don’t know where to begin”. How about defining specifically what kind of restaurant you want to open, and why.
What Type of Restaurant?
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Fast Food or Quick Service Restaurant (QSR)A franchise is not the same as a chain of restaurants. McDonald's, Taco Bell, Wendy’s are franchises. Chain restaurants, Starbucks and Panda Express, for instance, are owned by a single parent company and do not sell franchises. Some chains will consider new partners. Franchises are supposedly ‘turn-key” operations. That’s why they’re so expensive. You’re buying the ready-made kitchen and dining room layouts and equipment, expensive marketing campaigns and name recognition. |
Fast CasualDelis and Sandwich Shops are typed as a Fast Food and sometimes as Fast Casual. Those blurred lines again. This Fast Casual section has ideas that can also be used for delis and sandwich shops. It takes a lot of skill to offset high-quality food with fast and efficient service. The cornerstoneof Fast Casual restaurants. The challenge is to keep it simple but unique. |
Casual DiningExamples of casual dining restaurants are Applebee’s, Red Lobster, Cheesecake Factory, Carrabba’s Italian Grill, TGIF, Red Robin, Dave and Buster’s, Outback and Longhorn Steak Houses. In some cases, you will see these restaurants categorized as Family Style. What they mean is that those restaurants are family friendly. Food is plated by the kitchen, and table service is provided. |
Fine DiningWhat images do you conjure up when you hear Fine Dining? Fine dining has three foremost parts: atmosphere, menu, and service. Your service requires world-class attentiveness. This is the most expensive restaurant to own and operate. Everything about fine dining is in a class of its own. Customers are demanding and expect the worthiness of the up charge. |
Food Cost
Go back to your high school algebra. The formula is:
Cost of your product /.35
Look at a New York Strip dinner:
Steak = 4.50/portion, your cost
Wrap = 2.50/plate (Potato, veg, salad, bread,and condiments)
Steak=5.00/portion
Wrap=2.50
7.50/.35 = 21.43 dollars
21.43 dollar is the absolute minimum. However, it is an awkward number. You could put 21.50 or 21.99 dollars on your menu. This brings your food cost just at 30%, bring in more profit.
Menu
Profit Margin
Food cost is about 30%-35%. So, for every 1 dollar, you pay for a food item, you need to charge a minimum of 3.34 dollars
Food costs are made up of ingredients and everything else in your restaurant from payroll to rent, or mortgage payment. The food is bought and paid for, someone must prepare it, it must be cooked, served and cleaned up afterward.
A few statistics from The National Restaurant Association that tell the story
Food and drink sales of the restaurant industry in the United States are over 746 billion U.S. dollars and growing.
More than 195 million U.S. consumers visited a sit-down restaurant in the spring of 2016.
During the same time, over 216 million Americans visited a fast-food
place.
68% of Americans try new restaurants based on recommendations by friends.
46% of smartphone users use their phones at least once a month to order takeout or delivery.
70% of adults say that the availability of healthy menu options would make them choose one restaurant over another.
Reviews with images
Far to vague to be of any worth
After owning our coffee shops for four years we are looking for more knowledge for when to expand and this book is a waste of time and money for that purpose. If you have no prior knowledge of the restaurant business and want a cliff notes version of how to start a restaurant then read on.
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