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Start & Run a Copywriting Business (Start & Run Business Series) Paperback – June 30, 2005
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There are many sources that can help you get started. Steve Slaunwhite's book...is particularly helpful. -- Wall Street Journal, April 26, 2002 --This text refers to an out of print or unavailable edition of this title.
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Now includes a bonus CD-ROM with marketing and business tools to help you get your new company started successfully! --This text refers to an out of print or unavailable edition of this title.
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The CD will NOT work on any computer that is post Windows XP or Me. It will work with Windows 95 and 98, though. Is there anyone still using Windows 95 or 98 in 2013? I have Windows Vista (not exactly new either) and the CD that came with the book is inoperable, on Vista.
I went to the publisher's web site.I was only able to interact with robots and leave a voice mail. THE PUBLISHER CALLED ME BACK THE NEXT DAY! They were kind enough to email me the zip file for the CD, so I could use it on my computer! How wonderful to have that kind of service.
Interestingly, the publisher does sell a version of this book that includes a CD that will function on Windows Vista (but no later Windows version than Vista). So, if you want a CD that works on Windows Vista, it would be better to order the book from them.
Otherwise, you will more than likeley end up with a woefully outdated CD, that is pretty much useless for anyone who's bought a Windows computer within the last 7 years.
He is an experienced and successful copywriter and his book demonstrates his expertise I find his advice inspiring, practical, and thorough for less-experienced copywriters, like me.
A pleasant surprise was the accompanying and useful CD.
The book is well organized and well written. Included with the book is a CD with lots of reference and resource material. The forms included in the CD will save you way more than the cost of the book.
Steve writes from personal experience, therefore the information is extremely valuable. He is not talking theory, he has been there and done that.
His tips for how to organize your business, from business cards to letterhead, from desk to computer are extremely practical. And his lessons on how to market your services should be taken very seriously.
His advice on dealing with clients is priceless. It seems that is something we all must learn the hard way. But pay close attention to what he says. It will save you lots of grief.
Before you quit your day job and invest a lot of money in starting your copywriting business, take the time to read this book. It will pay dividends many times over.
A very valuable resource for those wanting to know about the nuts and bolts of the copywriting business.
No one book is a definitive source, yet all three are indispensable. I do not believe I could assign any specific order in which the books should be studied, but believe with surety that all three should be on your reading list before approaching such an endeavor.
If I were to judge superiority by the amount of notations and highlighting within the three books, Slaunwhite's book is the clear winner, but that may have as much to do with the format as it does with the content. Slaunwhite's book is designed with wide margins and printed on heavy book paper making it more conducive to note taking than either of the other volumes.
There is much to like about this book. It also comes with a CD that contains Checklists, Worksheets, and Resource Links. I have not used the CD yet, but have looked at some of the content and believe it will prove to be most helpful. At the very least, it is a nice edition to an already fine book.
I really appreciate Slaunwhite's writing style. Though I learned a tremendous amount from both Bowerman and Bly, for reasons I cannot explain, I felt I connected more with what Slaunwhite was saying. Perhaps that has something to do with the fact that I read the others first and they laid groundwork to give me a better understanding. Whatever the case, if you are interested in learning copywriting from the pros, read all three of these introductory volumes.
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I had previously tried one of the online programs Mr.Read more