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Start & Run a Copywriting Business (Start & Run Business Series) Paperback – June 30, 2005
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The book capably outlines the nuts-and-bolts of the business for both aspiring freelancers and established pros. Slaunwhite discusses everything from the equipment one needs (although the prices he lists are probably actually higher than what one will end up paying today) to finding clients and marketing your services.
Slaunwhite ably anticipates and covers many of the questions one who is considering the business might have. He includes a section with interviews of three other copywriters, notably Bob Bly (the inspiration for so-many other freelance copywriters), discussing the business and how they started and succeeded. He also goes one step further than many of the other books on this subject but providing a detailed discussion of the craft of copywriting, a subject frequently glossed over in other books.
My only real complaint with the book? The CD-Rom that is included is not what one would expect with the book. I had thought it would be packed with forms that were directly tied to the book. Instead it is a collection of helpful, but generic, general business forms. I suspect that this is something the publisher attaches to all their "start and run" series of books. I just wish they had been clearer about what the CD-Rom actually was.
I also wish Slaunwhite had collected all of his forms that he does reference in an appendix. Instead, they are scattered throughout the book in the chapters to which they are pertinent. But this is a relatively minor complaint.
All-in-all, Slaunwhite does an excellent job of explaining how to start and run a freelance copywriting business. His book ranks right up there with Bowerman's. I would recommend both to aspirants and pros alike.
As important as this information is, the book is at its best when the author dives into the nitty-gritty details of starting and running a copywriting business. He covers everything from getting that all-important first client, to pricing, to dealing with challenging customers, and much more. The book even includes many of the forms the author himself uses to organize and conduct business. This addition alone is worth the price of admission!
If you have any interest at all in this field, make buying this book your very next move!
No one book is a definitive source, yet all three are indispensable. I do not believe I could assign any specific order in which the books should be studied, but believe with surety that all three should be on your reading list before approaching such an endeavor.
If I were to judge superiority by the amount of notations and highlighting within the three books, Slaunwhite's book is the clear winner, but that may have as much to do with the format as it does with the content. Slaunwhite's book is designed with wide margins and printed on heavy book paper making it more conducive to note taking than either of the other volumes.
There is much to like about this book. It also comes with a CD that contains Checklists, Worksheets, and Resource Links. I have not used the CD yet, but have looked at some of the content and believe it will prove to be most helpful. At the very least, it is a nice edition to an already fine book.
I really appreciate Slaunwhite's writing style. Though I learned a tremendous amount from both Bowerman and Bly, for reasons I cannot explain, I felt I connected more with what Slaunwhite was saying. Perhaps that has something to do with the fact that I read the others first and they laid groundwork to give me a better understanding. Whatever the case, if you are interested in learning copywriting from the pros, read all three of these introductory volumes.
Most Recent Customer Reviews
Notice that I gave this book four stars. I mostly give three stars when I like a book. However, me liking a book, and that book being perfect,or horrible, are two different... Read morePublished 6 months ago by De Jarous Bell
Excellent book by this author. I was introduced to his work when I took two copywriting courses through AWAI (American Writers and Authors, Inc.). Read morePublished 8 months ago by Patricia del Valle
This is an incredibly informative book!
I had previously tried one of the online programs Mr. Read more
Learning from Steve Slaunwhite is like having him sitting side by side with you at home while showing you how. The book comes with a CD with templates and online web assistance. Read morePublished 13 months ago by Elden
Very well written with a great deal of truly useful information in it.Published 14 months ago by Ramen Noodles