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Start & Run a Graphic Design Business Paperback – March 15, 2009

4.1 out of 5 stars 10 customer reviews

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Frequently Bought Together

  • Start & Run a Graphic Design Business
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  • Start Your Own Graphic Design Business: Your Step-By-Step Guide to Success (StartUp Series)
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  • Creative, Inc.: The Ultimate Guide to Running a Successful Freelance Business
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Editorial Reviews

About the Author

Michael Huggins is president of Mindwalk Marketing & Design, and a business and marketing coach to self-employed designers and creative professionals. He publishes the popular online newsletter and podcast called For Graphic Designers Only.
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Product Details

  • Paperback: 200 pages
  • Publisher: Self-Counsel Press; Pap/Cdr edition (March 1, 2009)
  • Language: English
  • ISBN-10: 1551808501
  • ISBN-13: 978-1551808505
  • Product Dimensions: 8.4 x 0.4 x 9.8 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #522,073 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Paperback Verified Purchase
I recommend this book. It is very detailed, informative and well-written. I have owned my own solo graphic design business, which I run from home, for 3 years. The first part of this book would have been great for me when starting up, the second half is good for me now. If you don't know already, you can get podcasts, toolkit and weekly informative newsletters online free along at [...]. This will whet your appetite if you cannot order this book now, or to use while waiting for it to come in the mail. (Cover design excuse: It is part of Self Counsel Press Business Series.)

What this book Covers:

Sections which would be helpful if you haven't yet started your graphic design business:
1. Should you start a graphic design business (is it worth it? Yes!
2. You are a businessperson primarily.
3. Partnerships and Alternatives
4. Setting up: company structure, company identity, and business location.

Sections which are helpful to me:
5. Marketing: Niche, Targeting, Marketing Plan, Online, Portfolio, Capabilities kit.
6. Doing the Work: Proposal, Contract, Repeats & Referrals, Client Problems, Your Creative Process, Hiring Photographers & Illustrators, Pricing Your Services
7. Sample Forms & Worksheets

CD Rom for PC
This includes sample sheets, forms, time tracking sheets, sample pricing matrix (excel) & helps, tips, checklists, podcasts and toolkit
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Format: Paperback Verified Purchase
This is a great book with lots of valuable information. Huggins teaches you the steps on how important is to be organized, but also points out how to do presentations when you are with clients, proposals, invoicing, contracts and all the necessary things you need to know when you are in the business. The book is so easy to read I think I read through it within two days. Not only do you get a book but you get all of the important forms that you need when you have a design business. One of the readers complained that the CD is in PC version only. Yes, but if you email Huggins regards this; like I did. You will get a download file with everything within couple of hours. Everyone should get this book who is looking to start and better their graphic design career.
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Format: Paperback Verified Purchase
Guess I'm looking at the black dot on the page, but I can't believe a book for graphic designers would have a CD that was not OSX compatible. Other than that it is a good resource.
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Format: Paperback Verified Purchase
I posted a review about another book I purchased at the same time.. called "The Ultimate Guide to Running a Successful Freelance Business", and mentioned the fact that it was great for motivation and for starting your own design business, but didn't include day-to-day operations. This book does! An entire section (Part IV) dedicated to "Doing the Work" -- from the proposal to invoicing! Even dealing with client problems in between! I never expected to get this much information from this book! I highly recommend this book and the one I mentioned earlier. So happy with both purchases!
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Format: Paperback Verified Purchase
For those seeking a basic, quick, and general guide to get them started in setting up shop, this is a great book. It will not teach you design; the author correctly assumes you already know what you're doing in that arena. I already have a few of these business books, and I didn't really learn anything new, but it was a good overview. Solid advice.

This book doesn't go too in-depth with any one topic, if you're expecting that I suggest looking up "Talent is Not Enough: Business Secrets for Designers" by Shel Perkins or "the Designer's Guide to Marketing and Pricing" by Ilise Benun.

On a technical note, maybe somebody already commented on this, but I was dismayed that the accompanying CD is formatted for Windows only. I'm sure it mentioned that somewhere, but seriously, for design professionals, most of us are going to be in a Mac environment. It's a shame that whoever made that decision doesn't know their audience too well; at the very least, the CD should work on both platforms. So I wasn't able to look at any of the cool stuff that's on it, otherwise I'd leave feedback for that too.
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