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Start & Run a Graphic Design Business Paperback – March 15, 2009
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What this book Covers:
Sections which would be helpful if you haven't yet started your graphic design business:
1. Should you start a graphic design business (is it worth it? Yes!
2. You are a businessperson primarily.
3. Partnerships and Alternatives
4. Setting up: company structure, company identity, and business location.
Sections which are helpful to me:
5. Marketing: Niche, Targeting, Marketing Plan, Online, Portfolio, Capabilities kit.
6. Doing the Work: Proposal, Contract, Repeats & Referrals, Client Problems, Your Creative Process, Hiring Photographers & Illustrators, Pricing Your Services
7. Sample Forms & Worksheets
CD Rom for PC
This includes sample sheets, forms, time tracking sheets, sample pricing matrix (excel) & helps, tips, checklists, podcasts and toolkit
This book doesn't go too in-depth with any one topic, if you're expecting that I suggest looking up "Talent is Not Enough: Business Secrets for Designers" by Shel Perkins or "the Designer's Guide to Marketing and Pricing" by Ilise Benun.
On a technical note, maybe somebody already commented on this, but I was dismayed that the accompanying CD is formatted for Windows only. I'm sure it mentioned that somewhere, but seriously, for design professionals, most of us are going to be in a Mac environment. It's a shame that whoever made that decision doesn't know their audience too well; at the very least, the CD should work on both platforms. So I wasn't able to look at any of the cool stuff that's on it, otherwise I'd leave feedback for that too.
Most Recent Customer Reviews
A design oriented book whose included cd only runs on windows... Seriously?Published 19 months ago by Jim C
I LOVE this book! It has helped me out a lot and taught me so much.
I would consider this book a great stepping stone for students.
Excellent format and easy to read, follow and implement into day-to day. The disc is only for PC, so a used version for a Mac user would do fine.Published on December 29, 2012 by Ms. Jo