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Start & Run a Greeting Cards Business: Lots of Practical Advice to Help You Build an Exciting and Profitable Business. Elizabeth White Paperback – April 15, 2011
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'Years ago, when I taught seminars on the business of making and marketing greeting cards, I wish this book had existed. It is clear the author has seen all sides of the business from the inside out. I highly recommend Starting and Running a Greeting Cards Business, because I do believe if you follow the guidelines, you will see results and you will go into this business with a strong education and your eyes open.' Kate Harper Designs, Greeting Card Designer Blog 'Tells the reader everything they need to know about building an exciting and profitable business.' Greetings Today 'Full of practical tips and advice to help you on the way...this handy guide has the answers.' Crafts Beautiful --Crafts Beautiful
About the Author
Author Elizabeth White is an artist and owns Littleborough Gallery where she sells her own range of cards and paintings. She is an experienced business advisor who has worked with over 30 greeting card companies in the last 10 years. Some of these have gone on to become household names. As a writer and presenter of workshops for the creative sector she is well known for her knowledge of the market and her method of communicating business skills to creative people.
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Top Customer Reviews
"Start and Run a Greeting Cards Business" assumes that you are already designing and making your own greeting cards, and want to start selling them. It has lots of practical advice on starting up a small retail business. I learned from reading this book that I am probably more inclined to sell my card designs to manufacturers, rather than try to run my own business. According to the author, "freelancers design about a third of the cards produced by the large manufacturers."
Unfortunately for me, the lists of places where artists can sell their greeting card designs, as provided by this book, are all in the UK.
If you want to involve yourself in all phases of the greeting card business from design through production and marketing, the author walks you through the whole process. There is a chapter on printed cards that takes the beginner through the process of choosing a printer, selecting the 'board' (type of card), the finishes, and more general business information on how to place orders.
In each chapter the author highlights her key concepts and top tips. For example, in the chapter on printed cards, her top tip is: "when you find a good printer work with them and treat them well. They can make the difference between success and failure for your business."
Several chapters in this book deal with the different markets where greeting cards are sold, i.e. retail stores, craft fairs, parties, and the internet. Suggestions on how to package and display your product are abundant, although the author is not optimistic about internet sales. Her top tip in the chapter on "Alternative Ways of Selling" reads: "although Ebay is not a great way to sell cards it is very useful for sourcing suppliers."
If I do decide to branch out from my single spinneret of greeting cards in our local library, this is the book I'll turn to for developing my market. I wish the author would compile a new edition specifically for us Yankees!