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Start Small, Stay Small: A Developer's Guide to Launching a Startup Paperback – June 8, 2010
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Rob's book has totally changed that.
This book is an excellent resource for any developer who wants to start their own business. I feel like Rob was writing directly to me when he wrote this, as he answers my questions one at a time in order, and leaves me wondering nothing.
The book contains practical advice for planning your business, starting it, marketing it, and running with it post-launch. It also discusses what to do once you've grown your business (do you want to automate it? sell it?).
After reading Rob's book, I couldn't help but feel empowered. The practical, logical advice presented in this book is a great tool for any programmer who wants to start their own business. Follow these principles, use your skill set, and you can't go wrong.
Rob, if you're reading this, thanks for writing this book.
**Update**: Since writing this review wayyy back when I've done quite a lot. I've started 2 companies, both of which have been fairly successful -- the largest of which is OpenCNAM (https://www.opencnam.com/), a very popular API service for software developers. I've also written two books, edited two more (for real publishers), and done quite a lot of hacking in between. It's been more than 5 years since I wrote this original review, but this is still my favorite book.
The author explains in a convincing way why an Internet startup is not about coding but about founding a great niche, building a product that executes at a plateau and make it run automatically. And repeat this proces to be serial startup founder. Nr 1 lesson: Out-source your manual tasks to virtual assistants.
The book goes into depth, how to build sustainable traffic for your website and how to validate your businessplan before spending months building.
The book is written in a blog-like reader friendly style. Short paragraphs and without unneccessary fluff.
I have made many notes and plan on going back through this book a few times to squeeze out every idea and work it into my business plan(s).
And when I say the author has added the basics of marketing - it is distilled down to something actionable. This information is very similar to information that I personally have learned in those very expensive 4-day marketing workshops. Little things like dollarizing your product's worth / your time. Settings goals. Writing them down. And many other classic teachings condensed into something fun to read.
Add to that [solid marketing info] modern examples and tool referrences and you have a book that very current. Specific current online marketing techniques are reviewed. He even breaks down effective ways to design your website for maximum conversion.
If you're still not sure... Google the book's title and you will be able to download/sample the first chapter for free. That's what hooked me! Or save yourself the hassle and buy it now!
Most Recent Customer Reviews
Although I lived in China, some info from this book doesn't apply here, I still learned a lot from it. There's some interesting ideas, clever thoughts I like.Published 6 months ago by Matt Chen
This is one of the most practical and useful books I have read on the topic of micropreneurship. Much of the business advice you get in other books, blogs, etc. Read morePublished 10 months ago by Ruben Ravatsås
Great book for anyone looking to build software products. I purchased this book before even starting to learn to code as even as a non-technical person I found a lot of benefit in... Read morePublished 11 months ago by Robert Williger
This is the most pragmatic, down-to-earth, rational explanation of starting a software business that I've found so far. Read morePublished 13 months ago by William Macaluso
Very tactical, excellent read for any first time entrepreneurs. Goes through most different aspects of starting your first business. Written in an easy to read prose as well.Published 14 months ago by Amazon Customer
Great book. Perfect match for an old time developer turning into business. Needs more hands on guidance.Published 18 months ago by Mohamad Charaf
I love love love love this book. The book is 100% original ideas, not just a mind-numbing re-hash of other people's ideas. Read morePublished 20 months ago by AlisonA