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Start-Up Smarts: The Thinking Entrepreneur's Guide to Starting and Growing Your Business

4.5 out of 5 stars 4 customer reviews
ISBN-13: 978-1440502620
ISBN-10: 1440502625
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Editorial Reviews

About the Author

Barry H. Cohen has been a small business owner for thirteen years and has over thirty years of experience as advertising counsel. He is currently a principal of AdLab Media Communications, LLC. He completed a BA in English cum laude from Kean University in NJ, and is a graduate of the U.S. SBA Small Business Management Training Course. His publication credits include the book 10 Ways to Screw Up an Ad Campaign, as well as articles in Radio & Records, Performance Magazine and Floorcovering Weekly.

Michael Rybarski is a serial entrepreneur and turnaround specialist who has started new businesses from scratch and within NYSE firms. He is the chairman and founder of LifeChange Marketing (a business start-up consulting and investment firm). He has created the following firms from zero: Houghton Mifflin Language Software (the spelling software virtually everyone uses), VideoTours, Tribute Direct, AgeWave Target Marketing, and most recently, Team LifeLineTM. Rybarski has been quoted or inter-viewed by CNNfn, the Wall Street Journal, USA Today, Silicon Valley TV, BrandWeek, MacWeek, and Target Marketing. He has written articles for American Demographics, the Boomer Report, and the Healthcare Strategist. He has an MBA in general management from the University of Chicago Graduate School of Business.
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Product Details

  • Paperback: 272 pages
  • Publisher: Adams Media (January 18, 2010)
  • Language: English
  • ISBN-10: 1440502625
  • ISBN-13: 978-1440502620
  • Product Dimensions: 5.5 x 0.8 x 8.4 inches
  • Shipping Weight: 9.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #2,245,950 in Books (See Top 100 in Books)

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Top Customer Reviews

Format: Paperback
If you were to google "smart start-ups" you would probably get too many replies back to sift through the countless self professed experts that offer too much information or make it difficult to understand and follow. Starting up a new business is hard and succeeding with a new business is even harder despite what you might read from the start-up experts. As the executive director of a business incubator (INC.spire) and founder of six start-ups I know this to be true and I have read a lot of books on the subject of start-ups. So it was great for me to find Start-Up Smarts by Barry Cohen and Michael Rybarski who present a digestible and very effective walk through the various steps of ensuring start-up business success, which is no simple task. This is a book you will read more than once. At times you will go from Smart-Start Tip to Tip from Chapter to Chapter where the salient parts on each Chapter are summarized in easy to understand and remember summary paragraphs. You will go to certain Chapters for more detail when the need might be about the business idea, or the business plan, or funding, or company structure, sales and marketing strategy or business growth and operations; all heady but well presented topics. You will go back into the book to read the practical examples of businesses experiences; good and bad, that did or did not follow the smart-startup advice. Finally, there are a few nuggets presented at the end of the book that include real world (not classroom) stories that are a must read, a sample private placement memorandum, a set of business references and finally, an executive summary template or the "one pager" as it is known in the investment community and one of the hardest things for an entrepreneur to compile.Read more ›
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Format: Paperback Verified Purchase
This book is awesome! pratical, informative, straightforward, and inspiring! I met with co-author Barry Cohen and he IS someone who genuinely cares and tries to help. In Faith, you are starting a business or already have one,, you should buy this book!
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Format: Kindle Edition
This book covers a wide range of topics that provide good starting information and helps the readers consider the multitude of aspects that go into starting a business
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Format: Paperback
As a startup entrepreneur myself, I know how necessary a bread crumb trail is in the entrepreneurship arena. I've learned that asking the smart questions is as important if not more, than knowing the smart answers! This book delivers both the questions AND answers and is a MUST read! Barry Cohen's experience and expertise, and his wry sense of humor, all shine through every page; whether he's sharing hard-earned wisdom about bulletproofing your business plan, your marketing campaign, or your search for strategic alliances and mentors. This essential manual is filled with practical and pertinent information for every startup entrepreneur who needs guidelines to think things through, and guidance on HOW to think like others he/she encounters along the way. I particularly liked his "smart-start tip" and "smart-start summary" sections which pepper the book, and his good advice about advertising and networking. The book ends with a bang; highlighting the success stories and takeaways of other entrepreneurs, making for an enjoyable, applicable, and humanizing read. Isn't that why we choose to read the business books we do? Choose to read and apply the lessons from this one, and watch your startup-savvy grow and your street-smarts kick in!

Penina Rybak MA/CCC-SLP, TSHH
Speech-Language Pathologist and Educational Technology Consultant
Founder/CEO Socially Speaking LLC
Author: "The NICE Reboot: How to Become a Better Female Entrepreneur-How to Balance Your Craving for Humanity & Technology in Today's Startup Culture"
Creator: The Socially Speaking(tm) App for iPad
Websites: sociallyspeakingLLC.com, niceinitiative.com
Facebook: Socially Speaking LLC
Google+, The NICE Initiative for Female Entrepreneurship, Socially Speaking LLC
YouTube: storytellergal, socialslp
Vimeo: Penina Rybak
Pinterest: Penina Rybak
Twitter: @PopGoesPenina
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