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Start with Why: How Great Leaders Inspire Everyone to Take Action Paperback – December 27, 2011

by Simon Sinek (Author)

1,804 customer reviews

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The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Editorial Reviews

Review

“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”
-WILLIAM URY, coauthor of Getting to Yes

“Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.”
-GENERAL CHUCK HORNER, air boss, Desert Storm

“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
-MOKHTAR LAMANI, former ambassador, special envoy to Iraq

About the Author

SIMON SINEK, the bestselling author of LEADERS EAT LAST and TOGETHER IS BETTER, is an optimist who believes in a brighter future for humanity. He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on START WITH WHY is the third most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

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Product details

Paperback: 256 pages
Publisher: Portfolio; Reprint edition (December 27, 2011)
Language: English
ISBN-10: 1591846447
ISBN-13: 978-1591846444
Product Dimensions: 5.3 x 0.7 x 8 inches
Shipping Weight: 7 ounces (View shipping rates and policies)
Average Customer Review: 4.5 out of 5 stars See all reviews (1,804 customer reviews)
Amazon Best Sellers Rank: #188 in Books (See Top 100 in Books)
- #3 in Books > Business & Money > Management & Leadership > Management
- #8 in Books > Business & Money > Management & Leadership > Leadership
- #10 in Books > Business & Money > Management & Leadership > Motivational

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Top customer reviews

Just watch the TED Talk!!

ByDimitrios Ston January 26, 2017

Format: Kindle EditionVerified Purchase

As pointed out already, the message is indeed excellent and it got me interested when I first watched the TED talk.. I bought the book waiting for the author to have elaborated more on this interesting idea, with more examples and comprehensive discussion. However, the book is insanely redundant with the same 2-3 examples repeated over and over and over and over again.. The author was trying so hard to make a many-page book out of the message and it was excruciating to go through this repetition..

Save your money and (most importantly) your time and just watch the TED talk on YT..

22 comments 170 people found this helpful. Was this review helpful to you?YesNo

At once a brilliant must-read and painfully redundant

ByMorpheniuson May 28, 2010

Format: Kindle EditionVerified Purchase

I really had to struggle with what rating to give this. Simon Sinek's idea is astoundingly insightful, very helpful, and definitely worth the price of this book let alone the Kindle price. I'm inclined to think that the world would be considerably better off if more people lived by Sinek's simple idea.

On the other hand, the book is agonizing in its redundancy, often repeating the same examples many times over to make precisely the same point as the first time the example was used. I'm inclined to think that virtually everything Sinek wrote could have been stated in a 20-page article without leaving out anything important. I daresay it might be possible to do it in five pages. That's part of the beauty of the idea: it's incredibly simple while still being astoundingly powerful. But Sinek doesn't seem to have bothered taking the time to distill the idea down into its essence for straightforward presentation in this book. It reads a little bit like he took articles from his blog, stuck them in a large word-processing document, did some minor editing, and submitted the thing as-is for publication in order to create this book.

So, the idea is worth the cost of the book and the time to read it, but the book itself is, in my humble opinion, very poorly organized and needlessly long.

I would advise those who are interested in Sinek's ideas save themselves a great deal of time and a little expense by first watching his TED Talk:

[...]

This covers virtually all the core ideas involved. The one thing Sinek never does either in this presentation or in his book is spell out what "HOW" is. It's a bit confusing in large part because it's different for each of the two communication structures. In the "WHAT --> HOW" structure, "HOW" is "how we're different"; for instance, Dell has to argue that its computers are somehow better than (say) HP's and therefore specifies HOW they're better in order to compete against HP. On the other hand, in the "WHY --> HOW --> WHAT" structure, "HOW" is "how we enact our purpose (i.e. our 'WHY')".

As far as I can tell, if you're reasonably intelligent you can glean pretty much everything essential to Sinek's idea based on his TED Talk together with this understanding that "HOW" means something different in each of the two contexts he contrasts.

What you WON'T get from that is his rather in-depth, incredibly clear exposé of why the "WHAT --> HOW" communication pattern requires manipulating people to some degree or another and why that is by necessity unsustainable in the long run. That's not core to his point but it's certainly a nice supplement.

So in short, the book is a reasonable buy, certainly at the Kindle price, but do consider benefitting from Sinek's wisdom for free in 20 minutes first by watching his TED Talk. If you want more details, you can get the book, but understand that you're not likely to learn much more than what you could have figured out on your own between the talk and what I mention above.

2727 comments 1,556 people found this helpful. Was this review helpful to you?YesNo

Its not about finding YOUR Why...

ByDr Sherrion August 25, 2014

Format: Kindle EditionVerified Purchase

I don't usually give a book a bad review, but this was truly a waste of time. It was repetitive and boring. After the first few paragraphs, I 'got it' that the way to sustain personal drive and business success is to define WHY you do something. And then he spent the next 280+ pages saying the same thing over and over: Start With Why.

Due to recent personal events, I have lost my "why" and even the what and how have become rather fuzzy. I bought this book upon the recommendation of a friend, hoping to find tips or checklists or questionnaires on how to redefine my WHY, but I found nothing to help define (or re-define) WHY. The book is full of meaningless stories you have most likely heard or read (about the turn around of Continental and the fun stuff about Southwest Airlines, Apple Computers, etc). And he repeats the stories over and over (was there an editor?) His TED presentation is free and more inspiring. If you're looking for the "meat" of discovering your WHY, this isn't it.

0Comment 17 people found this helpful. Was this review helpful to you?YesNo

Read something else!

ByJosie Tolon June 23, 2016

Format: PaperbackVerified Purchase

This book was awful. So difficult to power through this horrible book.

Sinek relies on tired adages from Apple, Microsoft, Southwest, etc. The book is mostly made up of tired old tales, instead of unique and actionable ideas. The parts of the book that offer insight could be summed up in a small pamphlet. The book doesn't talk about HOW leaders start with why, it's just a collection of the same three examples over and over.

Don't waste your time on this book.

0Comment 6 people found this helpful. Was this review helpful to you?YesNo

People don't buy what you do

ByReid Mccormickon March 20, 2015

Format: PaperbackVerified Purchase

“People don’t buy what you do, they buy why you do it.”

Every once in a while I will pick up a book, look at the title, and know everything I need from the front cover. When I picked up Start With Why by Simon Sinek, I was certain I figured out the entire book: knowing why you do something is the most important thing. Was I wrong? Not really, but surprisingly I could not put the book down.

Success in the business world is nearly magic. You can gobs of money and loads of talent and still be bankrupt in a year. History is riddled with huge companies failing while small startups become huge successes.

Through his book, Sinek shows us success: Apple, Microsoft, Southwest Airlines, Wal-mart and others. He explains that these successes were built around great people who inspired others: Steve Jobs, Bill Gates, Herb Kelleher, Sam Walton, etc. These people may not have been great at business, in fact some did not know how to put together a business plan, but they understood what was most important to them. Once some of these men left their position, their business immediately began to flounder, mostly cause the company and its leader forgot their central purpose.

For a simple concept book, Start With Why was rather fascinating. It prompted me to look at my own work again; to remember why my career and how things will be better if I remember the “why.”

I think this book is a great book for any one in or seeking a leadership role.

“Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.”

0Comment 3 people found this helpful. Was this review helpful to you?YesNo

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Five Stars

Just as described and received quickly.

Published 3 hours ago by David A Gover

even if they are not that great.

I gave 2 stars because this book made a point in showing how making conferences and public speaking can help you to sell books, even if they are not that great.

Published 4 hours ago by Fab

Very repetitive and constantly references Apple.

I bought this book because of his TED talk and was really hoping to gain more depth about the topic. In the end, the TED talk was probably sufficient.Read more

Published 7 hours ago by Amazon Customer

Very good.

Published 9 hours ago by Bernie000

Please Don't Waste Your Dollars

He's an okay speaker but this book is horridly redundant. I take pride in the fact that I finish every single book I ever start, no matter how dull or time consuming it is.Read more

Published 21 hours ago by Vannara Mercedy Beng

Love Simon Sinek

Very inspirational. Love Simon Sinek!

Published 1 day ago by Bearly

Good Message - Too Long

Let me start by saying the message of this book is on point. Sinek puts to words an idea that could radically change how people could do business.Read more

Published 2 days ago by Amazon Customer

Very insightful

Simon really clarifies WHY some companies and leaders are great. I can't wait to put his advice into action and clarify my teams WHY.

Published 2 days ago by Justin Thomas

Five Stars

Great book!

Published 2 days ago by rebecca colby

Why read this book? Powerful and engaging!

Just an overall great read. Empowering!

Published 3 days ago by TheReavesFamily

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