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Start with Why: How Great Leaders Inspire Everyone to Take Action Paperback – December 27, 2011

by Simon Sinek (Author)

1,856 customer reviews

in Business Technology

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The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Start with Why: How Great Leaders Inspire Everyone to Take Action

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Editorial Reviews

Review

“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”
-WILLIAM URY, coauthor of Getting to Yes

“Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.”
-GENERAL CHUCK HORNER, air boss, Desert Storm

“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
-MOKHTAR LAMANI, former ambassador, special envoy to Iraq

About the Author

SIMON SINEK, the bestselling author of LEADERS EAT LAST and TOGETHER IS BETTER, is an optimist who believes in a brighter future for humanity. He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on START WITH WHY is the third most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

Paperback: 256 pages
Publisher: Portfolio; Reprint edition (December 27, 2011)
Language: English
ISBN-10: 1591846447
ISBN-13: 978-1591846444
Product Dimensions: 5.3 x 0.7 x 8 inches
Shipping Weight: 7 ounces (View shipping rates and policies)
Average Customer Review: 1,856 customer reviews
Amazon Best Sellers Rank: #60 in Books (See Top 100 in Books)
- #1 in Books > Computers & Technology > Business Technology
- #1 in Books > Business & Money > Industries > Computers & Technology
- #2 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

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Top customer reviews

Just watch the TED Talk!!

ByDimitrios Ston January 26, 2017

Format: Kindle EditionVerified Purchase

As pointed out already, the message is indeed excellent and it got me interested when I first watched the TED talk.. I bought the book waiting for the author to have elaborated more on this interesting idea, with more examples and comprehensive discussion. However, the book is insanely redundant with the same 2-3 examples repeated over and over and over and over again.. The author was trying so hard to make a many-page book out of the message and it was excruciating to go through this repetition..

Save your money and (most importantly) your time and just watch the TED talk on YT..

22 comments 245 people found this helpful. Was this review helpful to you?YesNo

At once a brilliant must-read and painfully redundant

ByMorpheniuson May 28, 2010

Format: Kindle EditionVerified Purchase

I really had to struggle with what rating to give this. Simon Sinek's idea is astoundingly insightful, very helpful, and definitely worth the price of this book let alone the Kindle price. I'm inclined to think that the world would be considerably better off if more people lived by Sinek's simple idea.

On the other hand, the book is agonizing in its redundancy, often repeating the same examples many times over to make precisely the same point as the first time the example was used. I'm inclined to think that virtually everything Sinek wrote could have been stated in a 20-page article without leaving out anything important. I daresay it might be possible to do it in five pages. That's part of the beauty of the idea: it's incredibly simple while still being astoundingly powerful. But Sinek doesn't seem to have bothered taking the time to distill the idea down into its essence for straightforward presentation in this book. It reads a little bit like he took articles from his blog, stuck them in a large word-processing document, did some minor editing, and submitted the thing as-is for publication in order to create this book.

So, the idea is worth the cost of the book and the time to read it, but the book itself is, in my humble opinion, very poorly organized and needlessly long.

I would advise those who are interested in Sinek's ideas save themselves a great deal of time and a little expense by first watching his TED Talk:

[...]

This covers virtually all the core ideas involved. The one thing Sinek never does either in this presentation or in his book is spell out what "HOW" is. It's a bit confusing in large part because it's different for each of the two communication structures. In the "WHAT --> HOW" structure, "HOW" is "how we're different"; for instance, Dell has to argue that its computers are somehow better than (say) HP's and therefore specifies HOW they're better in order to compete against HP. On the other hand, in the "WHY --> HOW --> WHAT" structure, "HOW" is "how we enact our purpose (i.e. our 'WHY')".

As far as I can tell, if you're reasonably intelligent you can glean pretty much everything essential to Sinek's idea based on his TED Talk together with this understanding that "HOW" means something different in each of the two contexts he contrasts.

What you WON'T get from that is his rather in-depth, incredibly clear exposé of why the "WHAT --> HOW" communication pattern requires manipulating people to some degree or another and why that is by necessity unsustainable in the long run. That's not core to his point but it's certainly a nice supplement.

So in short, the book is a reasonable buy, certainly at the Kindle price, but do consider benefitting from Sinek's wisdom for free in 20 minutes first by watching his TED Talk. If you want more details, you can get the book, but understand that you're not likely to learn much more than what you could have figured out on your own between the talk and what I mention above.

2727 comments 1,583 people found this helpful. Was this review helpful to you?YesNo

If you wish to lead and inspire people, build a great company and/or spread a worthwhile idea, then you must read this book.

ByMikkel Pitzneron November 24, 2014

Format: PaperbackVerified Purchase

Brilliant Book.

I recently read a book that had a simple message that basically could be told in half a page worth of words – and as it happens it actually was. But then the author kept on going and going and going and filled up a book in excess of 200 pages just on the very same idea seen from different angles and with different examples.

In truth I found that book was boring indeed and found I’m, not a subscriber of a book that basically has just one idea.

Now, Simon Sinek’s book “ Start With Why” is actually also about just one idea and like the other book that one idea is really told in less than half a page worth of words and yet this book too extends beyond 200 pages. But this book I loved. It’s a brilliant book indeed. Yes, possibly a little too labored and long at times, but with speed-reading, you are soon past those passages and back into the great stuff again.

The difference is that the book uses so many great explorations of the importance and the applications of his idea. It brings anecdotes and references to stories of successful companies from their usage their “why” and how they turned not so successful when they swayed away from their “why”.

The idea is greatly exemplified in the book by references to Apple and Steve Jobs, to Richard Branson and Virgin, to Helb Kelleher and SoutWest Airlines, to Bill Gates and Microsoft, Walt Disney and Disney, Martin Luther King and “I have a dream”, Howard Schultz and Starbucks, Michael Dell and Dell Computer and several more.

You probably already know the stories of what happened to the companies when Steve Jobs left Apple (was ousted), when Howard Schultz left Starbucks and Michael Dell left Dell Computer – and then you probably know how these companies started to perform again once they came back.

It contains great lessons for the rest of us who hold aspirations of leadership and entrepreneurial success and who are trying to build businesses. In other words this book is a great book along the lines of the best books on Mission and Visions. In addition, however, it also spells of the how and shows the importance of the people behind the visionary leader who have been instrumental in making the how work out for the companies – like Steve Wozniak of Apple and Steve Ballmer of Microsoft just to name two of them.

Then there’s the “what” – which honestly I didn’t focus on too much when reading the book – or was it because the book didn’t focus much on it either? Either way, the why is the important and the interesting part (great to have a good “how” along the way too – as even I have experienced in at least one of my previous companies).

There’s much more I could say about this book, but then I would rather just say: “Just go get it and read it for yourself”.

Too much valuable stuff in there for you not to read it. Especially if you wish to lead people and/or if you wish to build a grand company, cause or spread a worthwhile idea.

In closing, however, I must say, I also love the brutally honest way Simon Sinek shares his thoughts. He even calls Bill Gates a social misfit (but have no doubt, retains utmost respect for him and his brilliance).

Mikkel Pitzner, Serial Entrepreneur, multiple best-selling author and author of forthcoming book: “The Automated Millionaire”.

0Comment One person found this helpful. Was this review helpful to you?YesNo

Great subject. Content extremely valuable

ByRonLon October 22, 2016

Format: PaperbackVerified Purchase

Great subject. Content extremely valuable. Struggled a little through the middle as the author repeated himself too much in places or drug out an idea too long. Yet, very creatively written in places that leave a lasting impression. His approach is very helpful for folks like me who are wired for "Why?" in everything. I know people, including family, who are strictly "what" focused, ready for the deal of the day, who would likely not derive value out of the book. Ironically, by becoming more aware of that fact while reading the book actually helped me focus and hone my own sense of why.

0CommentWas this review helpful to you?YesNo

All summed up by the TED talk

ByLucaon May 9, 2016

Format: Kindle EditionVerified Purchase

Honestly it is difficult to rank this book. As first impression I would recommend to watch the TED talk that made the author known. In few minutes you get the full essence of this book and its powerful concept. The book does not add to much and it is often not sharp enough. The talk is up to the point and catch your full attention. The last sections of the book are more personal on the other hand somehow new and for me more valuable. I gave a 4 stars and surely Simon is an inspiring person, so if you need inspiration buy the book or watch on of his s speech. You will be not disappointed.

0CommentWas this review helpful to you?YesNo

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Most recent customer reviews

Five Stars

Best book ever

Published 39 minutes ago by Amazon Customer

"I'm blind to you, all you haters"

If you read some of the other reviews of this book, you'll read that most people think Simon used a lot of words to tell a short story.Read more

Published 1 day ago by Andrew

Five Stars

will read again and again.

Published 1 day ago by Samuel Mesel

Start with why.....

Good book that can change the way you think about your "Why".

Published 2 days ago by SharonT

... but I just had to say how I don't like reading the same thing for 25 pages of churn

I don't write a lot of reviews but I just had to say how I don't like reading the same thing for 25 pages of churn. How many times and ways can we discuss the "Why?Read more

Published 2 days ago by Ian Moore

Five Stars

Exellent book, this is a must read if you are a leader or a bussines owner.

Published 4 days ago by wolfgang ramos

Success 101

Start with Why. Be deliberate. Focus on clarifying what you believe. Then work like hell to make that clarified belief your reality. Love Simon's approach here.Read more

Published 6 days ago by @RCPatchett

Interesting but shallow

I've noticed that anyone can write a book and become an expert with just a simple idea. This book is interesting with examples from Apple, Harley Davidson and Southwest Airlines...Read more

Published 7 days ago by J R Guerra

Boring and redundant

This is a boring, redundant, unoriginal business book. I have to ask myself WHY I bought it, WHY I read as much as I did, as well as WHY he kept capitalizing WHY.Read more

Published 7 days ago by JH

A great read

Full of great and practical information

Published 9 days ago by Mr Trevor Baret

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