The author's TED talk is one of the most-viewed ever; and it's really quite good. In fact, it's so good that you don't need to read this book! He takes a very, very simple concept and expands, and expands, and repeats, and seemingly never edits, and then repeats, and expands, and -- well, you get the idea. The whole thing could've been done in 50 pages or less.
Example: Yes, there's a difference between WHAT one does in business and WHY one does it. And sometimes they diverge. He calls this the "Split" and has a graphic and whole chapter on it. Really?? Not needed.
Example: He mines the stories of Apple, Wal-Mart, Costco, Starbucks, Martin Luther King Jr, and a few others - over & over & over & over & over again. He makes elementary and generalized statements, such as saying that NONE of the 250,000 people who came to hear Dr. King in Washington came for him; no sir, they came for themselves because their "why" connected with his "why." Uh, no; many came for him and his message or to simply support civil rights.
Example: He constantly repeats the words WHY and WHAT in CAPS ALL THE TIME so you'd get the message. And then again....and again.....
Example: Yes, the Apple Computer story is inspiring. But among all that WHY stuff is also the story of a dreamer with incredibly bad people skills. To simply elevate the Apple story - and retell it umpteen times - is to vastly oversimplify what made them great back then and now, and why they succeeded in spite of the way Jobs treated his employees.
It's almost as if the author had about 10 stories in his pocket and decided to use nothing else at all. He created the entire "start with WHY" mantra out of the 10 stories and never went beyond them to augment, embellish, or create more learnings.
So save the money, see the TED talk, and take what he says there to heart. WHY is the basis for being motivated. But there's a whole lot more to say, and sadly, he never gets to it.
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There are only two ways to influence human behavior: you can manipulate it or you can inspire it.17,913 Kindle readers highlighted this- It’s worth repeating: people don’t buy WHAT you do, they buy WHY you do it.14,868 Kindle readers highlighted this
- Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.13,532 Kindle readers highlighted this
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Top reviews from the United States
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Reviewed in the United States on March 22, 2017
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Reviewed in the United States on February 7, 2018
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Reviewed in the United States on January 26, 2017
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Reviewed in the United States on October 13, 2018
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Top reviews from other countries
Dave South UK
A lot of pages for which the message could be contained in five
Reviewed in the United Kingdom on November 27, 2017Verified Purchase
.
Brilliant insights hidden in tedious repetition.
Reviewed in India on September 9, 2017Verified Purchase
Jose A
Not very realistic
Reviewed in the United Kingdom on April 22, 2018Verified Purchase
Ted
Over-written and based on half-baked science
Reviewed in the United Kingdom on October 18, 2019Verified Purchase
S. Ahrens
Viel heiße Luft
Reviewed in Germany on January 15, 2019Verified Purchase
