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Start with Why: How Great Leaders Inspire Everyone to Take Action Paperback – Illustrated, December 27, 2011

4.6 out of 5 stars 26,377 ratings

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  • Start with Why: How Great Leaders Inspire Everyone to Take Action
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From the Publisher

Editorial Reviews

Review

Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”
-WILLIAM URY, coauthor of Getting to Yes
 
Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.”
-GENERAL CHUCK HORNER, air boss, Desert Storm
 
“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
-MOKHTAR LAMANI, former ambassador, special envoy to Iraq

About the Author

SIMON SINEK, the bestselling author of LEADERS EAT LAST and TOGETHER IS BETTER, is an optimist who believes in a brighter future for humanity.  He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on START WITH WHY is the third most popular TED video of all time.  Learn more about his work and how you can inspire those around you at StartWithWhy.com.
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Product details

  • ASIN ‏ : ‎ 1591846447
  • Publisher ‏ : ‎ Portfolio; Reprint edition (December 27, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 9781591846444
  • ISBN-13 ‏ : ‎ 978-0241958223
  • Item Weight ‏ : ‎ 8.8 ounces
  • Dimensions ‏ : ‎ 5.2 x 0.65 x 8 inches
  • Customer Reviews:
    4.6 out of 5 stars 26,377 ratings

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Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).

Customer reviews

4.6 out of 5 stars
4.6 out of 5
26,377 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on November 15, 2022
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4.0 out of 5 stars Inspiring, but not completely convincing
By David Maywald on November 15, 2022
Published in 2009, this book claims to turn marketing principles on their head. Instead of focusing on price, features, service and quality, Sinek suggests a reversal of priorities. Start with the “why”, clearly explaining the purpose, cause or belief. This can connect to the values and beliefs of early adopter clients (who are very loyal to your “why”).

The “how” and “what” in Sinek’s formula only come after “why”.

He cites Apple, Harley Davidson, and Southwest Airlines as successful proponents of this approach. With customers being willing to accept less choice, higher prices, or some other inconvenience in order to access the company’s products or services (such as Apple customers queuing through the night for the release of a new iPhone).

What Sinek is advocating goes well beyond the Vision, Mission and Values of an organisation. It is about an emotive narrative that can communicate purpose/cause/belief, clearly and in words.

The book is certainly inspiring, and relevant to some areas of marketing. It has since been overtaken by a rise and fall of influencers, mass acceptance of sustainability/ESG, and broader attempts by business to tap into loyalty rather than (price) manipulations.

While I’m sympathetic to the power of these ideas in a small subset of cases, I remain sceptical of their full application for most organisations (who continue to compete on price, features, service, and quality). Is Sinek’s core thesis only applicable to exceptionally well-positioned businesses?
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Reviewed in the United States 🇺🇸 on August 7, 2012
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Reviewed in the United States 🇺🇸 on August 20, 2021
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Top reviews from other countries

Dave South UK
3.0 out of 5 stars A lot of pages for which the message could be contained in five
Reviewed in the United Kingdom 🇬🇧 on November 27, 2017
146 people found this helpful
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.
4.0 out of 5 stars Brilliant insights hidden in tedious repetition.
Reviewed in India 🇮🇳 on September 9, 2017
428 people found this helpful
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Jose A
2.0 out of 5 stars Not very realistic
Reviewed in the United Kingdom 🇬🇧 on April 22, 2018
86 people found this helpful
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Ted
3.0 out of 5 stars Over-written and based on half-baked science
Reviewed in the United Kingdom 🇬🇧 on October 18, 2019
51 people found this helpful
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S. Ahrens
2.0 out of 5 stars Viel heiße Luft
Reviewed in Germany 🇩🇪 on January 15, 2019
95 people found this helpful
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