Share <Embed>

Buy New

$14.40

List Price: $16.00
Save: $1.60 (10%)

FREE Shipping on orders over $25—or get FREE Two-Day Shipping with Amazon Prime

In Stock.

Ships from and sold by Amazon.com. Gift-wrap available.

Turn on 1-Click ordering for this browser

Ship to:

Select a shipping address:

Other Sellers on Amazon

Add to Cart

$10.23
+ $3.99 shipping

Sold by: SuperBookDeals---

Add to Cart

$10.30
+ $3.99 shipping

Sold by: BookSeller USA, LLC

Add to Cart

$11.03
+ $3.99 shipping

Sold by: booksXpress

Have one to sell? Sell on Amazon

Flip to back Flip to front

Listen Playing... Paused You're listening to a sample of the Audible audio edition.
Learn more

See all 4 images

Start with Why: How Great Leaders Inspire Everyone to Take Action Paperback – December 27, 2011

by Simon Sinek (Author)

1,897 customer reviews

in Business Technology

See all 16 formats and editions Hide other formats and editions

Price

New from

Used from

Kindle

"Please retry"

$9.99

—

Hardcover

"Please retry"

$21.42

$16.98

$11.00

Paperback

"Please retry"

$14.40

$10.00

$6.39

Audible, Unabridged

"Please retry"

$0.00

Free with your Audible trial

Audio CD, Audiobook, CD, Unabridged

"Please retry"

—

$45.15

$59.40

Unknown Binding

"Please retry"

—

$29.76

$29.38

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Start with Why: How Great Leaders Inspire Everyone to Take Action

$14.40
FREE Shipping on orders over $25—or get FREE Two-Day Shipping with Amazon Prime In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently bought together

Total price: $41.30

Buy the selected items together

This item:Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek Paperback $14.40
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details
Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek Paperback $14.79
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details
Leaders Eat Last: Why Some Teams Pull Together and Others Don't by Simon Sinek Paperback $12.11
In Stock.
Ships from and sold by Amazon.com.
FREE Shipping on orders over $25. Details

Customers who bought this item also bought

Page 1 of 1 Start overPage 1 of 1

This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Simon Sinek

45

Paperback
$14.79
Simon Sinek

834

in Workplace Culture
Paperback
$12.11
Simon Sinek

207

in Quotation Reference Books
Hardcover
$14.95
Elite Summaries

26

Paperback
$6.99
Michael Bungay Stanier

785

Paperback
$12.67
OneHour Reads

3

Paperback
$6.99

Special offers and product promotions

Editorial Reviews

Review

“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”
-WILLIAM URY, coauthor of Getting to Yes

“Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.”
-GENERAL CHUCK HORNER, air boss, Desert Storm

“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
-MOKHTAR LAMANI, former ambassador, special envoy to Iraq

About the Author

SIMON SINEK, the bestselling author of LEADERS EAT LAST and TOGETHER IS BETTER, is an optimist who believes in a brighter future for humanity. He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on START WITH WHY is the third most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

Paperback: 256 pages
Publisher: Portfolio; Reprint edition (December 27, 2011)
Language: English
ISBN-10: 1591846447
ISBN-13: 978-1591846444
Product Dimensions: 5.3 x 0.6 x 8 inches
Shipping Weight: 7 ounces (View shipping rates and policies)
Average Customer Review: 1,897 customer reviews
Amazon Best Sellers Rank: #181 in Books (See Top 100 in Books)
- #1 in Books > Computers & Technology > Business Technology
- #1 in Books > Business & Money > Industries > Computers & Technology
- #4 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

Would you like to tell us about a lower price?
If you are a seller for this product, would you like to suggest updates through seller support?

NO_CONTENT_IN_FEATURE

Start reading Start with Why on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Customer reviews

Write a customer review

See all 1,897 customer reviews

Rated by customers interested in

What's this?

Business & Economics Books

4.4 out of 5 stars

Sports Books

4.4 out of 5 stars

Religion & Spirituality Books

4.4 out of 5 stars

Is this feature helpful?

Thank you for your feedback.

Top customer reviews

There was a problem filtering reviews right now. Please try again later.

Just watch the TED Talk!!

ByDimitrios Ston January 26, 2017

Format: Kindle EditionVerified Purchase

As pointed out already, the message is indeed excellent and it got me interested when I first watched the TED talk.. I bought the book waiting for the author to have elaborated more on this interesting idea, with more examples and comprehensive discussion. However, the book is insanely redundant with the same 2-3 examples repeated over and over and over and over again.. The author was trying so hard to make a many-page book out of the message and it was excruciating to go through this repetition..

Save your money and (most importantly) your time and just watch the TED talk on YT..

0Comment 273 people found this helpful. Was this review helpful to you?YesNo

At once a brilliant must-read and painfully redundant

ByMorpheniuson May 28, 2010

Format: Kindle EditionVerified Purchase

I really had to struggle with what rating to give this. Simon Sinek's idea is astoundingly insightful, very helpful, and definitely worth the price of this book let alone the Kindle price. I'm inclined to think that the world would be considerably better off if more people lived by Sinek's simple idea.

On the other hand, the book is agonizing in its redundancy, often repeating the same examples many times over to make precisely the same point as the first time the example was used. I'm inclined to think that virtually everything Sinek wrote could have been stated in a 20-page article without leaving out anything important. I daresay it might be possible to do it in five pages. That's part of the beauty of the idea: it's incredibly simple while still being astoundingly powerful. But Sinek doesn't seem to have bothered taking the time to distill the idea down into its essence for straightforward presentation in this book. It reads a little bit like he took articles from his blog, stuck them in a large word-processing document, did some minor editing, and submitted the thing as-is for publication in order to create this book.

So, the idea is worth the cost of the book and the time to read it, but the book itself is, in my humble opinion, very poorly organized and needlessly long.

I would advise those who are interested in Sinek's ideas save themselves a great deal of time and a little expense by first watching his TED Talk:

[...]

This covers virtually all the core ideas involved. The one thing Sinek never does either in this presentation or in his book is spell out what "HOW" is. It's a bit confusing in large part because it's different for each of the two communication structures. In the "WHAT --> HOW" structure, "HOW" is "how we're different"; for instance, Dell has to argue that its computers are somehow better than (say) HP's and therefore specifies HOW they're better in order to compete against HP. On the other hand, in the "WHY --> HOW --> WHAT" structure, "HOW" is "how we enact our purpose (i.e. our 'WHY')".

As far as I can tell, if you're reasonably intelligent you can glean pretty much everything essential to Sinek's idea based on his TED Talk together with this understanding that "HOW" means something different in each of the two contexts he contrasts.

What you WON'T get from that is his rather in-depth, incredibly clear exposé of why the "WHAT --> HOW" communication pattern requires manipulating people to some degree or another and why that is by necessity unsustainable in the long run. That's not core to his point but it's certainly a nice supplement.

So in short, the book is a reasonable buy, certainly at the Kindle price, but do consider benefitting from Sinek's wisdom for free in 20 minutes first by watching his TED Talk. If you want more details, you can get the book, but understand that you're not likely to learn much more than what you could have figured out on your own between the talk and what I mention above.

0Comment 1,598 people found this helpful. Was this review helpful to you?YesNo

Some interesting points and worth a read but too long for content

ByAlon April 26, 2014

Format: HardcoverVerified Purchase

I recently read this book because it was referenced in a couple of other leadership books. The key concept is that leaders need to create a vision of the significance of the work. Then they can ask people to do specific tasks because they understand how it fits in the big picture and adds value. I enjoyed the concept and it was well presented.

The book provides a number of well researched industry examples where companies were successful or failed as a result of the leader's ability to create and maintain the vision. It also has some interesting discussions about the difficulty in maintaining a vision especially where the leader becomes the symbol of the message (Steve Jobs and Apple for example).

I enjoyed the book and found the content useful. I only gave it three stars as I found it repetitive and too long relative to the content. This would be a good candidate for an audiobook for the gym or long car ride.

0CommentWas this review helpful to you?YesNo

More Inspirational Than Practical, But Still Very Good

BySimcha Woodon April 10, 2014

Format: Kindle EditionVerified Purchase

Simon Sinek's Start with Why is an elaboration and expansion of his well-known TED talk. Sinek takes the same argument—that a defining feature of successful movements and organizations is the presence of leadership with the clarity of vision to see why such movements and organizations exist and do the things that they do—and pads it out with further examples and details.

Also, where the video feels primarily like a motivational/inspirational piece that may strike some as offering a suspiciously simple solution to a problem that has vexed marketers and executives for as long as there have been marketers and executives, the book takes a bit more of a dip into the nitty-gritty and acknowledges some of the challenges that remain even for those who are able to get at the WHY (a concept Sinek has chosen to express in full caps) of an organization. Where the TED Talk focuses on the neccesity of leaders with the vision and the ability to communicate what they believe and to bring others on board with that belief, the book at least gives lip service to the idea that vision alone is not enough—one still needs talent that is able to implement that vision at all levels of an organization and, of course, the WHY needs to be something others can be inspired by and be willing to believe in.

I do find Sinek's premise to be convincing, though his approach sometimes feels a bit facile. Obviously, simple ideas can also be brilliant ideas and, sometimes, are brilliant precisely because they are simple. Yet, and perhaps this is just my own particular temperament, I wish he had emphasized the inspirational a bit less (including the numerous repetitions, such as "People don't buy WHAT you do, they buy WHY you do it") and spent more time building a stronger case for his argument. As it stands, his arguments are backed up by anecdotes rather than case studies, and while these arguments are compelling, and the anecdotal evidence to support them is extensive, it seems like it could have benefitted tremendously from a more substantial exploration of the ways in which companies such as Apple and Southwest Airlines go about building entire organizations around the concept of WHY.

Still, the book that Sinek did write is a worthwhile read and it does provide good food for thought for anyone in a leadership position looking to get a better grip on the whole vision thing.

0CommentWas this review helpful to you?YesNo

Customer images

See all customer images

Most recent customer reviews

I would definitely recommend this book to my friends

Start with Why: How Great Leaders Inspire Everyone to Take Action After reading this book, I learn that a clear sense of WHY is very important in whatever we do in our daily life.Read more

Published 1 day ago by Kyaw Zaw Hein

Wonderful message.

Great to think about as you are deciding what work you want to do. Do what inspires you. Great book.

Published 2 days ago by Austin Jackson

I love Simon Sinek

I love Simon Sinek. But with that being said, I stopped reading this after several chapters as it was a constant repeat of the same thing over and over again.Read more

Published 2 days ago by Kimberly Wilson

Five Stars

Great bargain.

Published 3 days ago by Janice D Smith

Inspiring and clear

This book is helpful for anyone who wants clarity in their endeavors and is looking to do things in the right way

Published 3 days ago by Amazon Customer

Everyone involved in organizational behavior needs to have read this ...

Everyone involved in organizational behavior needs to have read this, whether a leader, manager or contributor.Read more

Published 3 days ago by Michael Reed

Good but print is to small

Good message but print is So SMALL.
The print is small making it harder to read. If you have a hard time reading small print this read will be difficult.Read more

Published 4 days ago by R. Baker

A Must Read

Every professional should read/listen to this information.

Published 4 days ago by Theresa Marie Benson

Good read

A bit redundant, but with the purpose of establishing a pure understanding of “why”. The concepts definitely give one the ability to reflect on their own “why” and maybe help...Read more

Published 5 days ago by Cortney

A must read!

Simon really has it all together! Great book!

Published 5 days ago by Melody

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more about Amazon Giveaway

This item: Start with Why: How Great Leaders Inspire Everyone to Take Action

Set up a giveaway