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Start with Why: How Great Leaders Inspire Everyone to Take Action Paperback – December 27, 2011

by Simon Sinek (Author)

2,150 customer reviews

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The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY -- the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

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Editorial Reviews

Review

“Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.”
-WILLIAM URY, coauthor of Getting to Yes

“Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.”
-GENERAL CHUCK HORNER, air boss, Desert Storm

“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.”
-MOKHTAR LAMANI, former ambassador, special envoy to Iraq

About the Author

SIMON SINEK, the bestselling author of LEADERS EAT LAST and TOGETHER IS BETTER, is an optimist who believes in a brighter future for humanity. He teaches leaders and organizations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on START WITH WHY is the third most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.

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Product details

Paperback: 256 pages
Publisher: Portfolio; Reprint edition (December 27, 2011)
Language: English
ISBN-10: 1591846447
ISBN-13: 978-1591846444
Product Dimensions: 5.3 x 0.6 x 8 inches
Shipping Weight: 7.4 ounces (View shipping rates and policies)
Average Customer Review: 2,150 customer reviews
Amazon Best Sellers Rank: #298 in Books (See Top 100 in Books)
- #2 in Books > Business & Money > Industries > Computers & Technology
- #4 in Books > Computers & Technology > Business Technology
- #11 in Books > Business & Money > Small Business & Entrepreneurship > Entrepreneurship

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Dimitrios St

Just watch the TED Talk!!

January 26, 2017

Format: Kindle EditionVerified Purchase

As pointed out already, the message is indeed excellent and it got me interested when I first watched the TED talk.. I bought the book waiting for the author to have elaborated more on this interesting idea, with more examples and comprehensive discussion. However, the book is insanely redundant with the same 2-3 examples repeated over and over and over and over again.. The author was trying so hard to make a many-page book out of the message and it was excruciating to go through this repetition..

Save your money and (most importantly) your time and just watch the TED talk on YT..

492 people found this helpful

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January 15, 2018

Format: Kindle EditionVerified Purchase

I've read and studied a lot of material over the last 2 years looking for answers to my life and business. What I didn't realize, is that I was looking for this book. While no book stands alone, this book puts the big picture together for me. Without a why I can find myself drifting from one opportunity to the next, with nothing more than fleeting excitement for a new idea. This book has inspired many thoughts as I read it, but it has helped me to truly put into perspective the age-old advice to follow your passion. It's not enough to follow your passion, you got to know why you're passionate for it. I highly recommend this book to anyone struggling to figure out what they want to do when they grow up. I'm off to read his follow-up book, Find Your Why.

14 people found this helpful

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January 21, 2017

Format: PaperbackVerified Purchase

I read a lot. At least a few hours a day. This book was awful.

Let's start with why. Sinek is an awfully repetitive and, frankly, unskilled writer. He lays out his thesis and then repeats it like a rower repeats his stroke. As he drags out the book to whatever number of words he needed to fulfill book contract, he re/illustrates his thesis with different examples. This would have made the book slightly more tolerable, except the examples are so ordinary and well known that they will put you to sleep. Apple, Disney, JFK, Hitler. Yawn. Even that might be fine if he had spent five minutes on Wikipedia to research less-known stories about them, but it doesn't look like he did.

This book should have been a column in a weekend newspaper, or, at best, a chapter in another book about leadership. Not worth your time.

47 people found this helpful

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Morphenius

At once a brilliant must-read and painfully redundant

May 28, 2010

Format: Kindle EditionVerified Purchase

I really had to struggle with what rating to give this. Simon Sinek's idea is astoundingly insightful, very helpful, and definitely worth the price of this book let alone the Kindle price. I'm inclined to think that the world would be considerably better off if more people lived by Sinek's simple idea.

On the other hand, the book is agonizing in its redundancy, often repeating the same examples many times over to make precisely the same point as the first time the example was used. I'm inclined to think that virtually everything Sinek wrote could have been stated in a 20-page article without leaving out anything important. I daresay it might be possible to do it in five pages. That's part of the beauty of the idea: it's incredibly simple while still being astoundingly powerful. But Sinek doesn't seem to have bothered taking the time to distill the idea down into its essence for straightforward presentation in this book. It reads a little bit like he took articles from his blog, stuck them in a large word-processing document, did some minor editing, and submitted the thing as-is for publication in order to create this book.

So, the idea is worth the cost of the book and the time to read it, but the book itself is, in my humble opinion, very poorly organized and needlessly long.

I would advise those who are interested in Sinek's ideas save themselves a great deal of time and a little expense by first watching his TED Talk:

[...]

This covers virtually all the core ideas involved. The one thing Sinek never does either in this presentation or in his book is spell out what "HOW" is. It's a bit confusing in large part because it's different for each of the two communication structures. In the "WHAT --> HOW" structure, "HOW" is "how we're different"; for instance, Dell has to argue that its computers are somehow better than (say) HP's and therefore specifies HOW they're better in order to compete against HP. On the other hand, in the "WHY --> HOW --> WHAT" structure, "HOW" is "how we enact our purpose (i.e. our 'WHY')".

As far as I can tell, if you're reasonably intelligent you can glean pretty much everything essential to Sinek's idea based on his TED Talk together with this understanding that "HOW" means something different in each of the two contexts he contrasts.

What you WON'T get from that is his rather in-depth, incredibly clear exposé of why the "WHAT --> HOW" communication pattern requires manipulating people to some degree or another and why that is by necessity unsustainable in the long run. That's not core to his point but it's certainly a nice supplement.

So in short, the book is a reasonable buy, certainly at the Kindle price, but do consider benefitting from Sinek's wisdom for free in 20 minutes first by watching his TED Talk. If you want more details, you can get the book, but understand that you're not likely to learn much more than what you could have figured out on your own between the talk and what I mention above.

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Shannon

Awesome book

Absolutely love this book. Eye opener

Published 19 hours ago

Yar E

I would recommend to read this book

If you want to learn about corporate culture and how to become a leader this book is for you. I would recommend to read this book. A lot of good info in this book.

Published 1 day ago

David Brumbaugh

WHY...you should NOT purchase this book!

The underlying theme of the book is excellent and I was very intrigued after I watched the TED talk online, but upon reading the book and waiting for the author to elaborate on...Read more

Published 1 day ago

Hamdan

Five Stars

The book is very good for those intersted in the self-help type of reads.

Published 2 days ago

Kate

Must Read.

A book that everyone should read.

Published 3 days ago

David

An unrooted slogan converted into a book

A slogan turned into a book...a convoluted, focus less book conveniently using apple as a lead example.Read more

Published 7 days ago

david sanderson

a waste of time and money. painful to sit through

I listened to the audiobook. What did I like most? The overall message. What did I like least? Sinek does not need a full book to send this message.Read more

Get those wheels turning - focus on "WHY" and succeed!

Simon Sinek - "Start with Why" - GREAT book. If you are working for a company and not for a paycheck you should read this book.Read more

Published 9 days ago

Deby Forster Gyatt

Good book

A book every boss should read.

Published 11 days ago

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