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Daylle Deanna Schwartz

Start and Run Your Own Record Label, Third Edition: Winning Marketing Strategies for Today's Music Industry (Start & Run Your Own Record Label) Paperback – February 3, 2009

by Daylle Deanna Schwartz (Author)

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For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it!

Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate.

Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including:

•Balancing on and offline promotion and marketing
•Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more)
•Using digital distribution profitably
•Licensing your recordings for use in the media
•Marketing music overseas

Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.

Print length

352 pages
Language

English
Publisher

Billboard Books
Publication date

February 3, 2009
Dimensions

6.1 x 0.76 x 9 inches
ISBN-10

0823084639
ISBN-13

978-0823084630
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About the Author

DAYLLE DEANNA SCHWARTZ is a music industry consultant, self-empowerment counselor, and successful author of many books including I Don’t Need a Record Deal and The Real Deal: How to Get Signed to a Record Label. She has appeared on more than 300 television and radio shows, including Oprah and Howard Stern, and has been quoted in many publications, such as the New York Times and Billboard. Schwartz lives in New York City.

Product details

Publisher ‏ : ‎ Billboard Books; Third edition (February 3, 2009)
Language ‏ : ‎ English
Paperback ‏ : ‎ 352 pages
ISBN-10 ‏ : ‎ 0823084639
ISBN-13 ‏ : ‎ 978-0823084630
Item Weight ‏ : ‎ 13.4 ounces
Dimensions ‏ : ‎ 6.1 x 0.76 x 9 inches

Best Sellers Rank: #769,014 in Books (See Top 100 in Books)
- #278 in Music Business (Books)
- #615 in Music Encyclopedias
- #741 in Music Reference (Books)

Customer Reviews:
4.4 193 ratings

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4.4 out of 5

193 global ratings

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3 star		7%
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Vincent Hayes

This book purveys a great deal of useful information

Reviewed in the United States 🇺🇸 on February 24, 2015

Verified Purchase

I just received my copy in the mail today. I haven't had the moment to begin it yet, but the quality for getting the "used cheap" copy i bought still looks in great condition. However, i DID have an opportunity to skim through the beginning and this book seems like from the very beginning the book purveys information that helps, allows you to relates, and shares ideas on how and why to go about beginning your own record label. I'm very excited to begin this book, for my endeavor is to begin my own entertainment company (Final Reflect Entertainment). Im already begun, but this book is going to help me GREATLY with what needs to be done and how to do it. I definitely recommend this book to anyone of the interest of making your own entertainment business.

Reviewed in the United States 🇺🇸 on December 6, 2021

A good insight

Essential Information for Aspiring Record Label Owners

Reviewed in the United States 🇺🇸 on May 13, 2014

Verified Purchase

Thanks to the author for such a helpful guide to the record business. I learned pretty much everything that I wanted to know about a record label and gained insights I wold not have thought to look up on my own.

It takes you through all the steps needed to get up and running and remain above the water in the record industry.

This is an older edition of the book so many things would have changed a little with regards to the internet references and technology in general but if you can make those inferences yourself go ahead and take a shot with this older version.

The wheel isn't reinvented with every new car and neither should the basic steps to forming a well working record label. This book gets you rolling fast!

One person found this helpful

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T. Simmons

good book alot of info but...

Reviewed in the United States 🇺🇸 on March 15, 2009

Verified Purchase

The problem is there is too much advice from other record label owners. The problem isn't the advice because you can't get enough but not in the middle of every paragraph. There is a chapter devoted to advice and the end of the book also. So i didn't see why it was needed everywhere else in the book. When you get good into the book and you feel like your getting somewhere then there is joe schmo with his two of what he does and as i said there is never too much advice but if I cared what every indie label owner had to say about the business i would goggle that and that is not what i bought the book for

8 people found this helpful

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NixPix

The story of my brother's life

Reviewed in the United States 🇺🇸 on September 11, 2007

Verified Purchase

I actually purchased this book for my brother who has an underground record label, going on about 5 years (?). He said it's absolutely amazing and that he can relate to most of the things that are covered. It has a lot of great suggestions and views on running a pre-existing record label and even starting one from scratch. He has learned a lot of legal issues too that he's taken care of and this is the only book I ever recall seeing him open! And he read it in 2 days!

One person found this helpful

Helpful

Ryan Bellows

MUST READ

Reviewed in the United States 🇺🇸 on November 19, 2012

Verified Purchase

Great starter for anyone thinking of opening their own label or selling their own music. I would start with this book and then look for more specific books to the individual sections you'll find within the pages.
Great insite and gives you lots to think about - Allows you a good beginning platform to construct a plan and then take action
Build your empire one brick at a time - allow this to be the beginning to the foundation

Helpful

BHS

I Love This Book! It's So Full Of Information!

Reviewed in the United States 🇺🇸 on May 22, 2017

Verified Purchase

This book really is wonderful. Full of facts, anecdotes, testimonials, and great chapters that break down what you'll be facing as you launch your record label. It's so in-depth, I think it's "required reading". It's THAT good.

Helpful

trebleone

Sorry to the tree that was cut down to make this book!

Reviewed in the United States 🇺🇸 on May 31, 2013

Verified Purchase

From the very start I knew this book would be garbage as soon as she shamelessly plugged her other books for sale one called "you dont need a record deal" the other called "how to get a record deal" (she contradicted herself right from the start)

this book is the equivalent to someone doing a google search and reading their findings out loud, but never clicking more then the first link to come up, its is absolutely loaded with name dropping of artists shes worked with & its like reading printed spam because almost every page is plugging some link... honestly you would be better off to just google search the chapter titles and you would get much more information.

theres no original concepts or ideas here & it really drags on with unimportant self-indulgent "know-it-all" nonsense..

the opening phrase reads: "firstly id like to thank the god and the universe for all of my blessings"

as a non god-fearing member of society from the word go I was offended by her shoving her religion in my face, I could not take her seriously even from the first sentence, im not saying she's not entitled to her own beliefs, but I should be entitled to read a book without hearing about them.

one of her other "tips" involved promoting us to get into credit debt, basically saying you need to start a credit account to start a label which is untrue, she should not be imposing risks like this on people who are starting out...

I am not a mean person I just thinks she owes an apology to all the tree's that were cut down to manufacture this garbage, I purchased this book online which means I have access to google so I expected to find something unique that I couldn't just gain from a search engine, I was hoping to get some inside industry knowledge but came up with nothing..

If you buy this book prepare to feel robbed, the complete amateur who knows absolutely nothing at all about a record label might get knowledge out of this but i personally think if your at the stage of purchasing books on the topic, you'd already have some idea

4 people found this helpful

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Public Different

Too many direct citations in the text makes difficult to read

Reviewed in the United Kingdom 🇬🇧 on February 20, 2012

Verified Purchase

I could blame the author for two major things:

1) inserting the huge citations from other people in each and very paragraph in the whole book! It makes the whole text very difficult to follow, why not to write the digested and formatted text and add references somewhere? It's clear, professional and how it must be. Especially, as the author claims herself ex-profession as teacher. And it's her ....th book/edition.

2)she points out the your site should be well-done, you has to be easy-found on the internet, etc. But! Herself she is not using her own advices: it's impossible to find her record label, her production company site looks egm..., her own author site looks clumsy as well. Maybe I'm too critical, but in my opinion when you arrive to the dentist and see his rotten teeth he wont inhale confidence in you...

Still, nothing venture nothing gain and I respect the author's step in show biz as I'm a woman and record label owner too.

Carlos

OK but aimed more at American start-ups.

Reviewed in the United Kingdom 🇬🇧 on June 26, 2011

Verified Purchase

A useful reference work with a good amount of interviews. Having said that, I don't find myself going to this book that often. It is (as these books tend to be) largely associated with the American industry which, for Brits like me isn't an awful lot of use right now.

Nevertheless, it's worth a flick through for some ideas, advice etc.

4 people found this helpful

Alvaro Gallart

Buen título

Reviewed in Mexico 🇲🇽 on May 8, 2019

Verified Purchase

Buen libro para empezar en la industria

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