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The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career Hardcover – February 14, 2012
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Thomas Friedman Interviews Reid Hoffman and Ben Casnocha
Thomas L. Friedman is a New York Times foreign affairs columnist, three-time Pulitzer Prize winner, and author of international best seller Hot, Flat, and Crowded.
Whatever you may be thinking when you apply for a job today, you can be sure your prospective employer is thinking this: Can this person add value every hour, every day--more than a worker in India, a robot, or a computer could? Can he or she help my company adapt by not only doing the job today but also reinventing the job for tomorrow? And can he or she adapt with all the change, so my company can adapt and export more into the fastest-growing global markets? In today's hyper-connected world, more and more companies cannot and will not hire people who don't fulfill those criteria. This is precisely why LinkedIn's founder, Reid Garrett Hoffman, one of the premier starter-uppers in Silicon Valley--besides cofounding LinkedIn, he is on the board of Zynga, was an early investor in Facebook, and sits on the board of Mozilla--has written The Start-up of You, coauthored with Ben Casnocha. Its subtitle could easily be: "Hey, recent graduates! Hey, thirty-five-year-old midcareer professional! Here's how you can build your career today." Here is our brief chat about their book.
Tom: You're a serial entrepreneur and venture capitalist. Why did you feel the need to offer this message?
Reid: As you write in That Used to Be Us, our country faces enormous challenges. The path to the American Dream has changed. We wanted to focus on what individual professionals can do to survive and thrive in a flat world. The premise of the book is that all of us are entrepreneurs of our own lives. We must act as CEO of our careers, take control of our professional future, and become globally competitive.
Tom: Really? Anyone can be an entrepreneur? Really? Even me?
Reid: Not only can anyone be an entrepreneur, but they must be. Even you, Tom! Not everyone should start companies, but everyone must be the entrepreneur of his or her own life. The skills people need to manage their careers are akin to the skills of entrepreneurs when they start and grow companies. For example, entrepreneurs can both be persistent on a plan and flexible when conditions change. They take intelligent risk. They build networks of allies and tap those networks for intelligence on what's happening in the world. Silicon Valley's most innovative entrepreneurs possess unique skills--you can learn them and apply them, no matter your profession.
Tom: Who is the target audience for this book?
Reid: Jeff Bezos says that at Amazon.com "it's always day one." This is a book for people just starting out, and it's equally for people midflight in their career who need to reinvent, restart, or reimagine their career as if it were day one, as if they were in permanent beta. We think that's most people, and eventually everyone.
Tom: What does it mean to be in "permanent beta?"
Reid and Ben: Technology companies sometimes keep the "beta" label on software for a time after the official launch to stress that the product is not finished, so much as ready for the next batch of improvements. For entrepreneurs, finished is an F-word. Great companies are always evolving. Finished ought to be an F-word for all of us. We are all works in progress. Each day presents an opportunity to learn more, do more, be more, grow more in our lives and careers. You will need to adapt and evolve forever--that's permanent beta.
Tom: Why the urgency of The Start-up of You?
Reid and Ben: A billboard that once ran along the 101 highway in Silicon Valley summed it up pithily: "A million people can do your job. What makes you so special?" We wanted to give people tools to take control of their lives, without having to wait around for the government or a company to rescue them.
Tom: Is China going to eat America's lunch?
Reid and Ben: National competitiveness is really a reflection of the individual competitiveness of its citizens. The question for each American is, "Is a professional in China going to eat your lunch?" Some will be competitive, and some will not. And the distinction is not set in stone. Just look at Detroit. All of us need to have a plan for investing in ourselves every day.
"Being an entrepreneur isn’t really about starting a business. It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Whatever career you’re in or want to be in The Start-Up of You holds lessons for success."
-Michael Bloomberg, founder of Bloomberg, L.P. and Mayor, New York City
"Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact."
-Sheryl Sandberg, Chief Operating Officer, Facebook
"Forging a fulfilling career is one of the most important--and often, most difficult--challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want."
-Gretchen Rubin, author of the #1 bestseller, The Happiness Project
"The Startup of You" describes how to take the Silicon Valley approach to building a life: start with an idea, and work over your entire career to turn it something remarkable. In the world today, I think that the startup approach to life is necessary. This book distills the key techniques needed to succeed."
-Jack Dorsey, co-founder of Twitter, co-founder of Square
"This great book shows that entrepreneurship is really about taking control of your life, and you don’t need a big startup to be an entrepreneur – you need personal responsibility and intellectual exploration."
- Penelope Trunk, author, Brazen Careerist
“Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.”
-Marc Andreessen, co-founder Netscape; director at HP, Facebook, and eBay
"A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur not in a particular company but in the most important enterprise of all: one's own life."
-Cory Booker, Mayor of Newark
""The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world."
-Joi Ito, Director, MIT Media Lab
“Hoffman and Casnocha make a number of astute observations about shifts in the world of work…. As well as explaining network intelligence, or why your contacts’ contacts may be the best source of leads about potential jobs...the book also gives numerous tips—including ones gleaned from the world of online dating—about how best to broker effective relationships.
“If you are starting a career, it is an excellent book for thinking through the practical issues you will face in branding yourself in what is becoming a more volatile and very different labor market”
-Tyler Cowen, Marginal Revolution.
"The same extraordinary vision and timing that enabled Reid to found LinkedIn is once again on display with his book "the start-up of YOU." His central thesis, that every individual can benefit from acting as the entrepreneur of their own life and career, has never been more important than it is in today's increasingly globalized, competitive, and networked world."
-Jeff Weiner, CEO, LinkedIn
“LinkedIn co-founder Reid Hoffman has pulled off something extraordinary in his book-writing debut. He has challenged a well-worn idea….and replaced it with something better.”
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1. (Problem) The macro forces of globalization and technology means you can not rely on your employer for a lifetime of employment and learning.
2. (Solution) Given this new reality, you need to run your career like a startup runs its business.
3. (How) Here is how to act like a startup:
a. Never rest on your laurels or give up - hustle (but don't be a hustler) and persevere
b. Pay attention to your competition, striving to own a niche they cannot or do not serve
c. Have a permanent beta mindset: Pursue opportunities by taking intelligent and bold risk (have a Plan A that you specialize in, always be experimenting with Plan B to pivot if desirable with the knowledge that you can always fall back on the safe Plan Z)
d. Build a broad and deep network from which you can collect and synthesize information. Especially build relationships that expose you to different worlds. Share proactively.
e. Have well-planned, prioritized goals AND be flexible
f. Spend time on an ongoing basis figuring out what customers value and pay attention to WHY things are working or not working the world around you
g. Work in markets with natural momentum
h. Join or start groups of high-quality individuals with shared values
Within the first chapter, I stopped for a moment to immediately order another copy, sent to my daughter, who had just graduated university.
Of course, another central role in the book was to take charge of your career and to CREATE opportunities. The author keeps us into it with different examples of different success stories that have followed these leads and principals. It definitely helped me and I'm sure others, to open their eyes and work harder and seize more in my career. In addition, he taught me how to focus sharply while still being flexible for necessary change. He brings examples at how today's business environment is very different that the previous generations and how we need to be ready for it more than ever.
I highly recommend this book to anyone looking to achieve greater heights in business or any other personal project. It is a very easy and enjoyable read and I think that everybody would be able to gain something valuable from it.
“The labor market in which we all work has been permanently altered. Forget what you thought you knew about the world of work. The rules have changed. “Ready aim, fire” has been replaced by “Aim, fire, aim, fire, aim, fire.” With change, come new opportunities as well as challenges. What is required is a new entrepreneurial mind-set…if you want to seize the new opportunities and meet the challenges of today’ fractured career landscape, you need to think and act like you are running a startup: your career…The world is changing. The amount of time you spend at any one job is shrinking. This means you need to be adapting all of the time….If you fail to adapt, no one is going to catch you when you fall.”~~ Reid Hoffman & Ben Casnocha-
“THE STARTUP IS YOU”