Start with Why: How Great Leaders Inspire Everyone to Take Action

Start with Why: How Great Leaders Inspire Everyone to Take Action Audible Audiobook – Unabridged

4.6 out of 5 stars 26,382 ratings

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Product details

Listening Length 7 hours and 18 minutes
Author Simon Sinek
Narrator Simon Sinek
Whispersync for Voice Ready
Audible.com Release Date September 05, 2017
Publisher Penguin Audio
Program Type Audiobook
Version Unabridged
Language English
ASIN B074VF6ZLM
Best Sellers Rank #145 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#3 in Business Management (Audible Books & Originals)
#4 in Business Management (Books)
#5 in Business Motivation & Self-Improvement (Audible Books & Originals)

Customer reviews

4.6 out of 5 stars
4.6 out of 5
26,382 global ratings

Top reviews from the United States

Reviewed in the United States 🇺🇸 on November 15, 2022
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4.0 out of 5 stars Inspiring, but not completely convincing
By David Maywald on November 15, 2022
Published in 2009, this book claims to turn marketing principles on their head. Instead of focusing on price, features, service and quality, Sinek suggests a reversal of priorities. Start with the “why”, clearly explaining the purpose, cause or belief. This can connect to the values and beliefs of early adopter clients (who are very loyal to your “why”).

The “how” and “what” in Sinek’s formula only come after “why”.

He cites Apple, Harley Davidson, and Southwest Airlines as successful proponents of this approach. With customers being willing to accept less choice, higher prices, or some other inconvenience in order to access the company’s products or services (such as Apple customers queuing through the night for the release of a new iPhone).

What Sinek is advocating goes well beyond the Vision, Mission and Values of an organisation. It is about an emotive narrative that can communicate purpose/cause/belief, clearly and in words.

The book is certainly inspiring, and relevant to some areas of marketing. It has since been overtaken by a rise and fall of influencers, mass acceptance of sustainability/ESG, and broader attempts by business to tap into loyalty rather than (price) manipulations.

While I’m sympathetic to the power of these ideas in a small subset of cases, I remain sceptical of their full application for most organisations (who continue to compete on price, features, service, and quality). Is Sinek’s core thesis only applicable to exceptionally well-positioned businesses?
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Reviewed in the United States 🇺🇸 on August 7, 2012
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Reviewed in the United States 🇺🇸 on August 20, 2021
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Top reviews from other countries

Dave South UK
3.0 out of 5 stars A lot of pages for which the message could be contained in five
Reviewed in the United Kingdom 🇬🇧 on November 27, 2017
146 people found this helpful
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.
4.0 out of 5 stars Brilliant insights hidden in tedious repetition.
Reviewed in India 🇮🇳 on September 9, 2017
428 people found this helpful
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Jose A
2.0 out of 5 stars Not very realistic
Reviewed in the United Kingdom 🇬🇧 on April 22, 2018
86 people found this helpful
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Ted
3.0 out of 5 stars Over-written and based on half-baked science
Reviewed in the United Kingdom 🇬🇧 on October 18, 2019
51 people found this helpful
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S. Ahrens
2.0 out of 5 stars Viel heiße Luft
Reviewed in Germany 🇩🇪 on January 15, 2019
95 people found this helpful
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