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Starting a Business All-In-One For Dummies Paperback – April 27, 2015
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From the Back Cover
8 BOOKS IN 1
- Developing Business Plans and Business Models
- Starting an Online Business
- Franchising and Home-Based Business
- Bookkeeping and Accounting
- Financial Management
- Managing Employees
- Marketing and Branding
All the practical advice you need for starting a business
Starting a business? Don't sweat it! Written in plain English and packed with simple, step-by-step instructions, this one-stop reference shows you how to start up our dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!
- Eureka! You've got it! develop a business concept, refine and define your business idea, create a business model, and find your target market
- Planning is half the battle write a business plan, find funding, create a website for your business, and keep things legit with the right legal structure
- Show me the money set up the books, understand your profits and losses, keep your cool with cost and budgeting, and satisfy the Tax Man
- Rules of management hire, set goals, embrace corporate social responsibility, coach and mentor employees, and delegate to get things done
- If you build it... optimize your marketing program, strengthen your marketing strategy, take stock of your business image, forge your brand, and create marketing communications that work
Open the book and find:
- Guidance if you're considering a franchise
- Tips for starting a home-based business
- The best ways to manage your business with technology
- Step-by-step guidance on keeping on top of the books
- Ways to increase employee engagement and motivation
- Strategies for overcoming obstacles in starting a business
- Invaluable social marketing strategies
Top customer reviews
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Not every word in the 564 pages may apply to the business you're considering or already operating, but if the information you need is important, it's in there somewhere.
The book is peppered with icons in the margins that give the reader tips, things to remember, warnings about advice to heed, and technical stuff (advanced material that can be skipped, but could be useful if you want to dig deeper).
It's written in a breezy conversational style designed to hold your attention when your mind wants to wander off on a tangent when you find a particularly compelling nugget of information.
How-to books, especially 1¼' thick books, can be daunting, but it's a safe bet that this one can spare you a lot of grief and angst as you launch and grow your business.
As you can see, it's very comprehensive-- and what I like about it is it forces a potential business owner to carefully think through areas s/he might not have even realized were important. For instance, the section on how to hire and manage people isn't just a guide to basic management-- it includes details like creating a career development plan for your employees.
Most entrepreneurs and small business owners have their own areas of expertise and comfort-- one may be particularly good with finance, another with marketing. What I like about this book is it gives you a working knowledge of all the elements of running your own business which can help you determine where you might need to hire someone else, or get outside consulting for areas which you recognize you are not your strengths.
Very educational and well worth the investment-- before you sink money into a business venture only to realize you didn't know what you needed to know!
Developing Business Plans and Business Models
Starting an Online Business
Franchising and Home-Based Business
Bookkeeping and Accounting
Marketing and Branding
Since they cover so much, it's truly hard to get that in-depth on any one subject. If you are seriously starting at step one and know nothing about business, this would be a good book. But, I guess that's who these books are for, right?
If you're already done some research though and need a book that goes a little deeper into the subject I would pass this one up.