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Starting an Etsy Business For Dummies Paperback – September 6, 2011

4.5 out of 5 stars 67 customer reviews

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From the Back Cover

The easy way to build an online craft business

Starting an Etsy Business For Dummies offers expert advice for artists and entrepreneurs looking to build an online craft or vintage-goods business from scratch. You'll get information on setting up your online shop, listing and selling your items, engaging in the Etsy community, and more. If DIY is your domain, this book gives you the know-how to create a successful business that pays.

  • Let's get this party started — learn how to sign up for an Etsy account, navigate the site, see what's for sale, and stay safe online

  • Set up shop — understand what you can (and can't) sell on Etsy, create an eye-catching storefront, establish your shop's policies, and price your work

  • Start selling — get expert advice on photographing your goods, writing engaging titles and descriptions, listing your items, and closing the deal

  • The heart of the matter — learn how to handle business matters with ease, from providing excellent customer service to managing your Etsy store

  • Show your spirit — discover all the fun that Etsy has to offer, join in the community spirit, keep up with Etsy news, and spread the word about other Etsy sellers

Open the book and find:

  • Information about Etsy's purpose and business model

  • How to sign up and get around the site

  • Tips for setting up your storefront

  • Guidance on establishing shop policies and prices

  • Advice on managing item listings

  • The 411 on shipping and customer service

  • Ideas for using social networking to your advantage

  • The scoop on getting help when you need it

Learn to:

  • Sell handmade goods, vintage items, and craft supplies at etsy.com

  • Photograph your work and write compelling item descriptions

  • Market your wares and manage your shop

  • Provide excellent customer service

About the Author

Allison Strine is the author of LadyBirdLand! and takes unreasonable joy in her Etsy shop feedback comments. You can peruse her wares at allisonstrine.etsy.com.

Kate Shoup has authored several books, including Not Your Mama's Beading, Not Your Mama's Stitching, and Rubbish: Reuse Your Refuse (all from Wiley).


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Product Details

  • Paperback: 384 pages
  • Publisher: For Dummies; 1 edition (September 6, 2011)
  • Language: English
  • ISBN-10: 0470930675
  • ISBN-13: 978-0470930670
  • Product Dimensions: 7.4 x 0.9 x 9.3 inches
  • Shipping Weight: 1.8 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (67 customer reviews)
  • Amazon Best Sellers Rank: #623,801 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

By D. Blankenship HALL OF FAMETOP 50 REVIEWER on October 1, 2011
Format: Paperback Vine Customer Review of Free Product ( What's this? )
In general I must tell you that I like the "For Dummies" books and have a number of them in my office and library. That being said though, there are good "Dummies" book and there are not so good "Dummies" books. Sometimes they hit the mark; other times....well, they should probably write a "How to write a For Dummies book for Dummies." Fortunately in the case of the book being reviewed here, "Starting an Etsy Business for Dummies," fall into the good category. As a matter of fact, it probably should be classified as a step or three above the just "good" category as it is probably the best of the series I have read so far.

The format is this book will be quiet familiar for those who have read other books in this series. It is extremely easy to navigate and it is set up so that the reader does not have to read it straight through cover to cover to be able to get anything out of it. Each section, while following a logical sequence, can never the less be read as a stand-alone. If you are interested in just one aspect of starting an Etsy Business, then you can go directly to that particular section.

Now I have read other books which attempt to guide you through the process of joining Etsy and opening up your own shop(s) and selling. To be quite honest, I found most of these books to be less than helpful as they were too general, too vague or more often than not, so far over my head that they might as well have been written by an advance alien culture from the planet Globigclx. I was glad I checked them from the library and did not lay down hard cash for them. Not so this work! Let me be more specific....
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
If you want to sell your work on etsy.com, this is the book you need. Starting an Etsy Business For Dummies takes you step-by-step through the process of signing up for an account, deciding what you will sell, creating listings, marketing your store, getting paid and shipping your items.

This is not a book filled with generalities, such as, "Take nice photos of the items you offer for sale." There is, for example, an entire chapter devoted to exactly how to showcase your crafts attractively in photos that will help them sell. There are also chapters on writing titles and descriptions, pricing, shipping and much more. If you have questions about selling (and buying) on Etsy, you will find the answers here.

The book is written in the style of all of the "for Dummies" books, so the tone is light and breezy and there are lots of lists, photos and screenshots. The book contains 25 chapters grouped into six parts. "The Part of Tens" (a fixture in the for Dummies books) includes Ten Terrific Tips for Etsy Sellers, Ten Strategies for Marketing Your Etsy Shop and Ten Pointers for Saving Money and Time as an Etsy Shop Owner.

This book will start you on your way to running a successful and profitable Etsy store.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
I'm a real fan of the Dummies series. "Starting an Etsy Business for Dummies" is a pretty darn good book on the nuts and bolts of getting and started on your Etsy business.

I feel it gives you enough details in the basics of what it takes for you to realistically consider if this is a route you should take. The book goes into the basics of taxes and specific business law then references you to other Dummies book and resources. It goes into enough to give you an idea of what it takes to jump off the diving board.

To include everything you need to know about running your own business would make this a rather cumbersome book. It doesn't include Intellectual Property Law regarding Copyright or delve deeply into other aspects of the creative side of business. It does reference various aspects of running this type of business and gives you leads to explore and study the subject in depth.

Still, it does cover more of the business side of doing an online business than I had expected to see. There's a wealth of information that is valuable even if you decide Etsy is not for you and decide to take your business in another direction.

I found the information on Etsy Forums quite valuable. Reading the posts then referencing the poster's shop may give you a better idea of does and does not work. You must ask yourself:
1. Is there a need for this product? Sure, it's cute but is anybody going to buy it?
2. If a person is not successful selling their items, can I do it better?
3. Are my creations worth the price I need to set?
4. Am I willing to spend the time, money, and effort to make this business a go even if it fails?
5. What is the real reason this person is succeeding and this person is not?
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Format: Paperback Verified Purchase
I have ordered other books on starting an Etsy business and was disppointed. This book certainly did not disappoint! It gives you all the information you need to start a successful business on Etsy. I found it especially helpful that the author didn't just vaguely describe what your store polices should say, but gave detailed descriptions. Very helpful book!
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